Shemaroo Entertainment

Background

Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video. It is known for its infamous 2011 animated mockbuster movie, Kiara the Brave.

1st Logo (2000s?)

Logo: On an aurora background with filmstrip patterns, we see some rings fly out to both sides horizontally, then vertically. A trail of dots makes a similar movement from the top to the bottom, then from right to left. A frame shaped like a TV tube flies out, and a filmstrip "S" (a la the logo for Screen Gems) appears over it from a lens flare. The 3D text "SHEMAROO" flies in to form itself. A spark flies across the screen. The text does a weird shine that looks more like a trail effect zooming in and then out, as ghostly duplicate "SHEMAROO" text forms in the background at a diagonal angle.

Technique: CGI animation.

Music/Sounds: An orchestral fanfare. It was also used on a GMA station ID in the Philippines, so it is likely a stock piece.

Availability: Common in India.

2nd Logo (2000s?-2018?)

Logo: On a cloudy background, we rotate to see the glass text "SHEMAROO" floating over a floor that is mirrored like a Disco ball. A red, green, and blue glass rectangle fly by. When "SHEMAROO" is in full view, many red, green, and blue cubes fly in front of it. We then see a reflection over the logo as a glass rectangle zoom out to reveal itself around the text and a film reel snakes its way behind both. The background turns black outside of a few red, green, and blue particles, as the glass rectangle turns white with blue text and no longer see-through, leaving the filmstrip only visible to the sides. From both sides, the text "ENTERTAINMENT INFINITE" slashes in, "ENTERTAINMENT" in dark purple and "INFINITE" in pink.

Variants:

On Omkara, the logo, which appears before the Big Screen Entertainer and Eros International's 25th Anniversary logos, is darker and sped up when the cubes fly away after flying by the text "SHEMAROO" and when "ENTERTAINMENT INFINITE" slashes in, with the text "Films Presents" in white flashing in with a fiery aura below the logo as well.
At the end of Kiara the Brave, a still in-credit version of the logo is used.

Technique: CGI animation.

Music/Sounds: A dramatic string tune with bells (as in the xylophone-like instrument) and drumbeats, as well as a sword slice sound effect when "ENTERTAINMENT INFINITE" slides in.

Music/Sounds Variants:

Some parts of the music are cut out in the logo used at the beginning of Omkara.
At the end of Kiara the Brave, the closing theme plays instead.

Availability: Same as the 1st logo. One film with this logo is the infamous Kiara the Brave.

Legacy: As the longest lived logo for Shemaroo, it's a favorite in India.

3rd Logo (2018-)

Logo: On an aurora background with bubbles, we see five different colored glass obtuse triangles (green, yellow, reddish pink, orange, and light blue) zoom out, spinning with each other counterclockwise like a pinwheel. We zoom closer in, then back out as the triangles stack on top of each other. They overlap as the text "shemaroo" zooms into them. Many multicolored glass bubbles zoom out around the logo, a few zooming back in to become dots as the background fades to black and the logo becomes print. The pink text "INDIA KHUSH HUA" appears below.

Technique: Nice CGI.

Music/Sounds: A catchy Indian style theme, with a bubbling sound when the glass bubbles first appear.

Availability: Current.