Shera Films

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 23:39, 28 July 2021 by Logoarto (talk | contribs) (Text replacement - " Logos]]" to " logos]]")



1st Logo (1990-1991)

Logo: On a blue background, we see a lion in a green circle with stars in an arch. On top of the circle, it's an emblem with a yellow S on it. On the bottom, there's text saying "SHERA FILM'S CORPORATION".

FX/SFX: None.

Variant: On Rambo, the logo is supposed to zoom out, but it was cut at the end of the zooming.

Music/Sounds: A fanfare that's cut off from the beginning. On Rambo, an extended version plays.

Availability: Only seen on Palay Khan and Rambo.

Editor's Note: The logo bears a very close resemblance to the MGM logo, and looks like it was done by taking Leo the Lion from a print logo from the company.

2nd Logo (1994)

Logo: On a black Background, we see a tiger fading on screen, then the tiger moves to the left, after that an "S" fades in and moves to the right. Then, the word "hira" appears letter-by-letter. then the word "Films" appears spinning then stop, following with the text going up then the word "present" moves fast to right.

FX/SFX: Mainly the golden letters snipping.

Music/Sounds: A loud roar of an animal, and some other sounds which are heavily distorted.

Availability: Seen on Halaku.

Editor's Note: This logo at least had more originality compared to the previous logo, but the audio is loud and distorted. This could definitely freak out viewers who weren't expecting the terrible audio quality.


3rd Logo (1995)

Logo: We see footage of a tiger jumping over a water field in a rural area. Then we go to another cut of the same animal doing so, but this time not on the water reflection. Then the footage freezes as the words "SHERA FILMS" and "PRESENTS" slide in from the right. The text then slides out before the logo cuts.

FX/SFX: The live-action video, the words sliding.

Music/Sounds: A loud roar from the animal, then followed by an ascending string theme which cuts abruptly.

Availability: Seen on Munda Bigra Jaye.

Editor's Note: The very quick footage of the logo makes it difficult to discern what kind of animal species is shown.


4th Logo (1997-1998)

Logo: We see a still image of a lion roaring with the text "SHERA FILMS" and "PRESENTS" zooming out from the lion's mouth. After that, the lion's eyes go from its regular color brown to reddish orange and then to white.

Variant: An extended version of the logo exists where on a black background, we see the same image of the lion (but the month is not wide opened). The image zooms in until it gets to the face. Then, the month opens up more. After that, the rest of the logo plays normally.

FX/SFX: The text zooming out, the lion's eyes glowing; all 2D. The extended version has the image zooming in and the animation on the lion's month opening more.

Music/Sounds: The normal version has an abrupt roar (possibly from the lion) followed by a synth tune. The extended version has a trumpet fanfare, followed by an extended version of the same roar when the lion's mouth opens more, and then the same synth tune from the normal variant.

Availability: Seen on Nakhra Gori Da. The extended version is seen on the 1997 reissue of the 1972 film Baharo Phool Barsao.

Editor's Note: The close-up of the lion along with the roar can be jarring to viewers, and even would cause a jumpscare to some. The extended version is even worse, thanks to the V of Doom-styled zoom-in and the extended roar.

5th Logo (2012)

Logo: We see a light flash, then it dims down to see 3 spotlights in the shape of a triangle. As such, 2 "hook"-like shapes, one red and the other grey, zoom out. The text "SHERA FILMS" in red, facing upward, zooms out and turns to face us followed by "PRESENTS" zooming out, also facing upward, zooming out and turning. The "hook" shapes then turn to reveal an S shape shape, then the logo fades out.

Variants: There exists both digital and filmed versions of the logo.

FX/SFX: The CG logo and text zooming out, and the light behind. Really good CGI for a Pakistani film company, but the next logo is a different story....

Music/Sounds: A 4-note horn piece with drums in the background.

Availability: Only seen on Sher Dil.

Editor's Note: This is the first (and only) Shera Films logo to not feature animal footage.


6th Logo (2016)

Logo: On a black background, we see a still image of a roaring lion in a large yellow circle. Around the circle are smaller circles, each with looping footage of a lion. We then see in green text "Shera Film's" zooming out along with "presents" below it in a red color.

FX/SFX: The text placing itself and the looped footage.

Music/Sounds: A roar at the beginning, followed by a cheap 6-note orchestral fanfare.

Availability: Seen on Gunah Ka Anjaam.

Editor's Note: This logo is very outdated for its time, with the use of the worn film quality (concerning 35mm prints have still been widely used in Pakistan), 70s-like effects and the music, which sounds like a film logo from the '50s. Like the first logo, it is also ripping-off the MGM logo, but at least they didn't steal a print logo with an MGM lion.

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