Silvio Berlusconi Communications
Camenati
Video captures courtesy of
Broken Saw
Background
Silvio Berlusconi Communications was a Italian media company. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi; 38.6% of the group is still controlled by his family, via Fininvest. In 1994, the company introduced its current name, Mediaset; the following year, the company was set as a separate entity (consolidating all of Fininvest's film and TV assets) and the original name was retired.
Logo (September 12, 1986-1995)
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Visuals: On a black background, a yellow light slides away to the left of the screen, revealing "SILVIO BERLUSCONI COMMUNICATIONS", with "COMMUNICATIONS" being smaller and separated from the rest of the text by a line. Another yellow light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog on a circle. The logo flashes and "presenta" fades in and flashes below.
Trivia: The logo is actually part of the branding of TeleMilano (and to some extent, Canale 5), then acquired and modified for Silvio Berlusconi's services at the time.
Variants:
- There's a filmed version, which is described above, and a videotaped version, where 2 bars of light form the text in a straighter and more golden font. The light draws a circle in a similar way to the filmed version, but wipes away to reveal the logo and flashes again. The text flashes in instead of fading in.
- There is an English variant of both versions, where "presenta" is replaced by "presents".
Technique: Appears to be computer animation.
Audio: A synth jingle with a six-note entry near to the end.
Availability: It appeared on several TV movies such as Il Camorrista. The English videotaped version appears on Shattered Image.
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