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Sony Music Entertainment
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
MatthewLMayfield
Captures by
Dison
Editions by
Camenati
Video captures courtesy of
retro VHS trailers, TechBlits, Cesar Blanco, FCN, Broken Saw, 4R Geo and Maxim Atanasov
MatthewLMayfield
Captures by
Dison
Editions by
Camenati
Video captures courtesy of
retro VHS trailers, TechBlits, Cesar Blanco, FCN, Broken Saw, 4R Geo and Maxim Atanasov
Background
Sony Music Entertainment (also known as Sony Music Group or simply Sony Music) was originally known as the CBS Records Group until it was sold to Japanese conglomerate Sony Corporation on January 5, 1988; for a time after the acquisition, Sony licensed the CBS name for use on its new recorded music arm. On New Year's Day 1991, it was renamed to "Sony Music Entertainment".
On July 20, 2004, Sony Music Entertainment and Bertelsmann Music Group merged to form Sony BMG Music Entertainment, which was approved by the European Union. On October 1, 2008, Bertelsmann AG agreed to sell the rest of the Sony BMG stake to Sony, with the entire company, now a wholly-owned subsidiary, readopting the name Sony Music Entertainment in early 2009.
The labels under SME currently consist of Columbia Records, Epic Records, RCA Records, Arista Records, Alamo Records and the Orchard. Sony's music arm previously had its own video and film divisions: Sony Music Film, Columbia Music Video, Epic Music Video, Sony Wonder and Zomba Films.
In the mid-to-late 2000s, SME and its subsidiaries (including Arista Records) gained an infamous reputation when Arista Records/Sony BMG (with Sony Music being their parent company) signed Avril Lavigne and Pink two-album contracts; in Lavigne's case, her album contract was worth $1.25 million; certain music communities (especially those in the punk youth subculture) derided Lavigne and Pink for making glossy, dance-heavy, mellow albums with commercial pop/post-grunge riffs pushed into jangle or soft/mild overdrive as opposed to distortion/crunch or producing feedback. Rock, punk and grunge fans state that their albums only seem to masquerade as rock music, pop punk or straight punk rock (which Avril's first album, Let Go, actually continues to be described as to this day; said album only has a single punk-adjacent song called "Sk8er Boi", while all the others range from strummy light rock to Alanis Morrisette-esque pop songs with a "Faith Hill kind of vibe"). Although power pop artist Pink, or Alecia Beth Moore, continues to achieve multi-platinum selling albums and chart toppers to this day, Lavigne's music has not gotten nationwide or regular airplay on the radio since 2009/2010. Her last commercially successful album outside of Asia was Goodbye Lullaby in 2011.
1st Logo (November 28, 2009-)
Visuals: On a white background, there is a simple red paintbrush swoosh drawing downward and the text "SONY MUSIC" in the respective Sony font appears in, as it slowly zooms in afterward.
Variant: An in-credit version exists.
Technique: 2D computer animation.
Audio: A "swoosh" sound when the paintbrush draws, none, or the end theme of the show.
Audio Variant: On Victorious, after the sound, there is a random quote that varies on each episode of the show (although this is omitted from UK airings, as well as on the show's episode "The Gorilla Club").
Availability: Seen on music video releases. It also appeared on Victorious and Big Time Rush on Nickelodeon and TeenNick; both shows are on Netflix (until the latest rights deal to both shows runs out) and Paramount+.
Legacy: This logo is well-known among fans of Victorious and Big Time Rush.
2nd Logo (2016-)
Visuals: The first element shown is a red sphere reflected over a white background, which multiplies into several other spheres that move back in three jumpcuts. Then there's a line made out of these spheres, which moves as a visualizer while several other grouped spheres appear moving out quickly in sync to the beat. The visualizer then morphs into a red/purple ripple. The camera turns as a red ring moves above the ripple. The screen then cuts into three of these red rings forming, and air appears moving through them. The screen then cuts into a group of red and black ribbons waving, and the camera changes perspective as the ribbons move back into a red circle, which changes into the paintbrush swoosh from the previous logo with the "SONY MUSIC" text appearing below. Red and purple waves appear from the sides as the logo zooms in while a few black particles appear, then the logo zooms in close for another instance.
Technique: CGI.
Audio: Several drumbeats along with a few whooshing sounds.
Availability: It often appears before several Indian movies from the late 2010s. [Examples?]
3rd Logo (April 14, 2024-)
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Visuals: On a black background, a set of red dots pop in and shrink to an equal size from top to bottom, forming a circular shape made of said elements. Afterwards, "SONY MUSIC", in the same font as before, fades in below.
Variant: An extended variant exists which begins on a white background instead of a black background. The dots from via shockwave effect and dissappear from left to right. The logo continues normally but the text "SONY MUSIC" is black.
Technique: Flash animation.
Audio: The closing theme of the program or none.
Availability: The logo debuted on Billy Joel: The 100th: Live at Madison Square Garden. It was also on the end of many music videos from Sony Music South.
External Links
- Sony Music Entertainment article on Wikipedia
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