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=== 1st Logo (1958-1960) ===
<gallery mode="packed" heights="200">
File:Southerntv.jpeg
</gallery>'''Logo:''' On a {{Font color|gray|gray}} cloudy background, we see an 8-pointed star which resembles a compass. We zoom into the star and the southern point descends downward. "SOUTHERN" and "TELEVISION" appear letter by letter on the left and right sides of the southern point, respectively. "PRESENTS" appears alongside the point as well.
'''FX/SFX:''' The zooming, descending, and the letters appearing.
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=== 2nd Logo (1960-1964) ===
<gallery mode="packed" heights="200">
File:Southerntv2.jpeg
</gallery>'''Logo:''' On a black background, we see a long white diamond shape appear on the screen. The diamond turns to reveal that it is a model of an 8-pointed star with the southern point extended (in a more simplified design than the previous logo). It is revealed that it is actually two 8-pointed stars that are perpendicular with each other. It keeps turning to the right as "'''SOUTHERN TELEVISION''' PRESENTS" in white appears letter by letter like in the previous logo. The star keeps turning until it fades to black.
'''FX/SFX:''' The model star turning.
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=== 3rd Logo (1964-1969) ===
<gallery mode="packed" heights="200">
File:Southerntv3.jpeg
'''Note:''' The fanfare, as described below, can be heard [https://instaud.io/private/c8b30c4031513dbf6372fa5d4b2aa61534824bd3 here].▼
File:Southerntv4.jpeg
▲</gallery>'''Note:''' The fanfare, as described below, can be heard [https://instaud.io/private/c8b30c4031513dbf6372fa5d4b2aa61534824bd3 here].
'''Logo:''' On a black background, we see "{{Font|Times New Roman|'''INDEPENDENT TELEVISION'''}}" in a white, bold font. "{{Font|Times New Roman|'''INDEPENDENT'''}}" and "{{Font|Times New Roman|'''TELEVISION'''}}" disappear off the top and bottom of the screen respectively, leaving the screen as an 8-pointed star (more simplified than the previous one), with the southern point extended slightly, which zooms in to the center of the screen. "'''SOUTHERN'''", in a white, bold font, appears below the star.
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=== 4th Logo (1964-January 1, 1982) ===
<gallery mode="packed" heights="150">
File:Southerntv3.jpeg
'''Logo:''' Against a {{Font color|blue|blue}} background, a white circle enlarges in the center of the screen, followed by an "X" whose lines are enclosed within the circle, and a cross shape whose lines protrude from the circle with the bottom line slightly extended, forming the Southern logo. The word "'''SOUTHERN'''" from before appears below the star.▼
File:Southerntv6.png
File:Southerntv7.jpeg
File:Southerntv8.png
File:Southerntv9.jpeg
File:Southerntv10.jpeg
File:Southerntv11.jpeg
File:Southerntv12.jpeg
File:Southerntv13.jpeg
▲</gallery>'''Logo:''' Against a {{Font color|blue|blue}} background, a white circle enlarges in the center of the screen, followed by an "X" whose lines are enclosed within the circle, and a cross shape whose lines protrude from the circle with the bottom line slightly extended, forming the Southern logo. The word "'''SOUTHERN'''" from before appears below the star.
'''Variants:'''
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Southern Television was the precursor to TVS.
FX/SFX: The zooming, descending, and the letters appearing.
Music/Sounds: None.
Availability: Extinct. This logo exists on the 625.uk.com website.
Editor's Note: None.
FX/SFX: The model star turning.
Music/Sounds: Just a soft drum roll while it's fading in, or silence.
Availability: Extinct.
Editor's Note: None.
Logo: On a black background, we see "INDEPENDENT TELEVISION" in a white, bold font. "INDEPENDENT" and "TELEVISION" disappear off the top and bottom of the screen respectively, leaving the screen as an 8-pointed star (more simplified than the previous one), with the southern point extended slightly, which zooms in to the center of the screen. "SOUTHERN", in a white, bold font, appears below the star.
FX/SFX: The zooming and moving of the words.
Music/Sounds: A dramatic horn and flute fanfare, composed by Steve Race, who was the musical director at Associated-Rediffusion. There are two arrangements. The first one has louder and shriller brass with the flutes staccatoing their notes (except their last one). The second one has quieter brass and the flutes slur their notes.
Availability: Extinct.
Editor's Note: None.
Variants:
FX/SFX: The star forming, the spinning of the star on the last variation.
Music/Sounds: A somber 9-note Greek-style guitar jingle. Again, there are two arrangements. The first one is more amateurish and has a more complex chord on the third note. The second one is more elegant and somber.
Music/Sounds Variant: In the early years, a crumhorn fanfare with timpanis would play, which would sometimes be abridged.
Availability: Extremely rare, possibly near extinction. Can be found on the rare Screen Legends VHS release of Beethoven's Fidelio.
Editor's Note: The closedown variant has a very ominous feel to it, and is definitely not a good way to end an ITV franchise.
Final Note: On the same day, Southern Television was replaced by Television South.
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