Streetlight Animation

Credits

Descriptions by
EnormousRat, edunk5 and Pip2010

Editions by
Prodigy012 and AlmightyKingPrawn

Background

Crest was an animation studio that was started as Rich Animation Studios in Burbank, California and was owned by Nest Family. The studio was founded by Richard Rich, who previously worked at Disney, and its first and most famous film was The Swan Princess. Due to heavy box office losses, the company was sold in 2000 to Indian company Crest Communications Ltd. to form RichCrest Animation with A. K. Madhavan. In February 2007, it was renamed Crest Animation. It worked on shows like Jakers! The Adventures of Piggley Winks for PBS Kids and Pet Alien for Cartoon Network. The company also started a deal in the mid 2000's with Lionsgate Films to release three animated features, starting with the September 2010 release Alpha and Omega. However, it only pulled in a mediocre $25 million domestic and $50 million worldwide despite becoming Lionsgate's highest-grossing animated film until Aardman Animation's Shaun the Sheep Movie surpassed it in 2015 (it is still currently Lionsgate's highest-grossing animated film domestically). Around 2010-2013, Madhavan left to form Assemblage Entertainment, taking the infamous (then in development) Norm of the North with his company as it partnered with Mike Young's Splash Entertainment (ironically, it co-produced Pet Alien). Crest Animation moved on to producing direct-to-video films like the first four sequels to Alpha and Omega as well as new (CGI) sequels for the The Swan Princess, until its bankruptcy in 2013. The last Alpha and Omega sequels were produced by Splash Entertainment, while the direct-to-video sequels to The Swan Princess are now made by the studio's successor company, Streetlight Animation, a company created, reorganized and relaunched by Richard Rich.

RichCrest Animation

(2001-2003)

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Logo: On a black background, "RichCrest" appears in goldenrod. Below is "ANIMATION" in the same color.

FX/SFX: None.

Music/Sounds: The ending theme.

Availability: Appeared on Kids' Ten Commandments.

Editor's Note: None.

Crest Communications

(2003-2007)

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Logo: On a black background, a rectangle depicting grainy black and white footage (as if it was filmed on a vintage camera) shows a rectangle with "CREST" underneath and two irregular shapes below turning anti-clockwise to face the front while being formed. Once it is formed, the logo shows a swoosh resembling a "C". "COMMUNICATION LIMITED" fades in below, being laid flat.

Variant: Sometimes, the logo is shown via split screen with other production logos.

FX/SFX: The formation and byline.

Music/Sounds: Same as the previous logo.

Availability: Uncommon. Seen on Jakers! The Adventures of Piggley Winks and Pet Alien.

Editor's Note: None.

Crest Animation

(2010-2015)

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Logo: On a black background, a blue streak of light swirls around the screen and makes a "C"-like figure going up beyond the screen. The name appears, slowly zooming in:

C R E S T A N i M A T i O N

Variants: What happens next depends on the movie:

• Alpha and Omega: Paddy flies over and lays on his back inside the "C"-like figure. Then he folds his wings, looks at us, and winks.
• The Little Engine That Could: A sock monkey puppet jumps onto the "C" in "CREST" and slips off, falling inside the C-like figure. Then it winks.
• The Swan Princess Christmas: TBA.
• Alpha and Omega 2: A Howl-iday Adventure / Alpha and Omega: The Legend of the Saw Tooth Cave / Alpha and Omega: Family Vacation: Stinky and Claudette run on top of the text and jump onto the C-like figure and slide up. Runt stops and shakes his head.
• The Swan Princess: A Royal Family Tale: TBA.
• Alpha and Omega 3: The Great Wolf Games: Runt is now on top of the text, while Brent and Agnes are on the bottom. Runt jumps onto the C-like figure and slides up, but suddenly lands on Agnes' quills.

FX/SFX: CGI animation.

Music/Sounds: The opening theme of the movie, accompanied by various sound effects depending on the variant.

Availability: Seen on The Little Engine That Could, The Swan Princess Christmas, The Swan Princess: A Royal Family Tale, and the first five Alpha and Omega movies.

Editor's Note: While simple (some may think that the character landing on the crest is reminiscent, even derivative of DreamWorks Animation's boy on the moon logo), it is fine for a logo. Doesn't help that it isn't a famous logo, as none of the films it was on are that well-known.

Streetlight Animation

(September 6, 2016-)

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Logo: On a moving sky background, there is a curved street with a sidewalk, a bench, a mailbox on one of the sides, and a living, impatient streetlight in the near center of the corner of the sidewalk. While the streetlight is waiting, the sun is moving from the right, angrily waving at it to go away. Zooming towards the object as the day turns to night, it then happily claps at us before the screen changes to black. After that, a different streetlight lights up, revealing a horizontally distorted "STREET" and "LIGHT" in an old-fashioned font next to it. And finally, the background fades to a print version of the logo on a white background with "ANIMATION" below it.

FX/SFX: CGI animation.

Music/Sounds: The opening theme of the movie.

Availability: Current. Debuted on The Swan Princess: Princess Tomorrow, Pirate Today and can be seen on further Swan Princess movies onward.