TVS Television/Television Idents: Difference between revisions

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{{EditSection|title=Television Idents}}
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===1st Logo (January 1, 1982-September 4, 1987)===
''Not to be confused with PBS's'' [[WTVS]]'', an affiliate from Detroit, Michigan.''

=== Background ===
Television South replaced [[Southern Television (UK)|Southern Television]] as the holder of the [[ITV (UK)|ITV]] franchise for the South and South East of England on 1 January 1982. It proved not only to be considerably brighter in presentation than its predecessor, but more ambitious too - both on the ITV network and in other countries. As well as pushing to become a major ITV station, it acquired a number of program libraries from abroad, then purchased [[MTM Enterprises]] in 1989. However, this was to have a negative impact on the company's finances - so much so that, in the auction-style 1991 franchise round, it felt that the only way it could retain its franchise was to put in an ultra-high bid for it. Eventually, this did not succeed, and thus TVS ceased broadcasting on 31 December 1992, to be replaced by [[Meridian Television (UK)|Meridian Television]]. TVS was then sold to International Family Entertainment, who launched an British version of The Family Channel. The Walt Disney Company is now the legal successor to TVS who also owns the majority of the back catalog, though the logos were bought by other interests, which formed an independent production company of the same name. In 1987, TVS was renamed to TVS Television South, and renamed again 1989 as TVS Television.

===1st Logo (January 1, 1982-1987)===

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|TVS (1984) (From - 1984 TVS Local News Promo).png|
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{{YouTube|id=AVJ6Dc1YSs4|id2=QVfEZ0eg79k|id3=8It3aOnmaxY}}
'''Visuals:''' Against a black background, two lines on the edges of the screen are drawn outward simultaneously, followed by two more pairs of lines. The result is a trumpet-shaped flower that takes up the entire screen, which is coloured red, orange, yellow, green, blue, and purple (from left to right). It then zooms out to the left as "'''TVS'''" (in white) unfolds horizontally to the right of it.


'''Trivia:''' The base logo was created by John Hayman, while the on-screen ident was produced at The Moving Picture Company in one of the agency's earliest works.
'''Nickname:''' "Rainbow Flower", "TVS"

'''Logo:''' Against a black background, two lines on the edges of the screen are drawn outward simultaneously, followed by two more pairs of lines. The result is a trumpet-shaped flower that takes up the entire screen, which is colored {{Font color|red|red}}, {{Font color|orange|orange}}, {{Font color|#FFD900|yellow}}, {{Font color|limegreen|green}}, {{Font color|dodgerblue|blue}}, and {{Font color|purple|purple}} (from left to right). It then zooms out to the left as "'''TVS'''" (in white) unfolds horizontally to the right of it.


'''Variants:'''
'''Variants:'''
*After the flower forms, it would sometimes flip around as it zooms out and "TVS" would quickly zoom in instead. This was used for weekend programs.
*After the flower forms, it would sometimes flip around as it zooms out and "TVS" would quickly zoom in instead. This was used for weekend programmes.
**A filmed version also exists.
*Several prototype versions exists, but the closest to the normal logo is a version where the stripes wipe in downwards, one by one, before zooming out to the left. The name appears in-sync with the music, which is much more mellow.
*Several prototype versions exist, but the closest to the normal logo is a version where the stripes wipe in downwards, one by one, before zooming out to the left. The name appears in-sync with the music, which is much more mellow.
*An filmed version exists.


'''Technique:''' 2D computer animation. However, one filmed variant of the weekend version was done with a mechanical model.
'''FX/SFX:''' The flower forming and zooming out.


'''Music/Sounds:''' An eight-note horn fanfare, with the first three notes playing in sync with the animation. It was composed by Sussex-based composer Richard Hill.
'''Audio:''' An eight-note horn fanfare, with the first three notes playing in sync with the animation. It was composed by Sussex-based composer Richard Hill.

'''Availability:''' Extinct, but the production version is saved on several shows, such as ''Ruth Rendell Mysteries'', and could possibly be retained on British ''Fraggle Rock'' DVDs. It can also be seen on archival site TV Ark. The warped version can be found on the US educational film, "Boy on a Skateboard", which can be viewed on the Internet Archive by [https://archive.org/details/boyonaskateboard clicking here].

'''Editor's Note:''' None.

===2nd Logo (1987-December 31, 1992)===


===2nd Logo (September 5, 1987-December 31, 1992)===
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|TVS (1988, olympics bumper) (From - October 1, 1988 channel broadcast).png|
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|TVS (1989) (From - December 18, 1989 pre-airing of The Young Doctors).png|
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{{YouTube|id=ZGHFm2IqtnU|id2=6dYEVxUpJpU|id3=Gp4wXD5YtAg|id4=VJ1I4rpqTdM}}


'''Visuals:''' There were two main versions:
'''Nickname:''' "CGI Flower", "CGI TVS Television South", "CGI TVS Television", "Television South Television?"
*The first version, introduced on September 5, 1987, starts with a {{color|steelblue|bluish}} glass version of the TVS logotype against a silver background. The logotype zooms towards the camera and flips around, transforming into the flower logo, made out of the same material but giving off rainbow colors. The flower itself flips around, zooming away from us as it does so, and transforms back into the TVS logotype. Finally, "TELEVISION SOUTH" fades in below.

*The second version, introduced on September 1, 1989 following the restructuring of TVS after its purchase of [[MTM Enterprises]] in July 1988, has a {{color|mediumblue|bluish}} background with diagonal lights. On it, a clear glass version of the flower logo slowly zooms away from us and flips around, again giving off rainbow colours, and transforms into "'''TVS'''", made of the same material. "TELEVISION" fades in below.
'''Logo:''' There were two main versions:
'''Trivia:''' TVS never used the ITV 1989 corporate ident, instead using this logo.
*The first version starts with a {{Font color|steelblue|bluish}} glass version of the TVS logotype against a {{Font color|silver|silver}} background. The logotype zooms towards us and flips around, transforming into the flower logo, made out of the same material but giving off rainbow colors. The flower itself flips around, zooming away from us as it does so, and transforms back into the TVS logotype. Finally, "TELEVISION SOUTH" fades in below.
*The second version, introduced in 1989 following the restructuring of TVS after its purchase of [[MTM Enterprises]], has a {{Font color|mediumblue|bluish}} background with diagonal lights. On it, a clear glass version of the flower logo slowly zooms away from us and flips around, again giving off rainbow colors, and transforms into "'''TVS'''", made of the same material. "TELEVISION" fades in below.
Trivia: TVS never used the ITV 1989 corporate ident, instead using this logo.


'''Variants:'''
'''Variants:'''
*The first version may start off with the flower flipping in over a black background. As it flips over to the TVS logotype, the background fades in.
*The closing variant accompanying the first main version of the logo consisted of the {{Font color|steelblue|bluish}} glass TVS logotype on the {{Font color|silver|silver}} background, with the word "PRODUCTION" below.
*TVS played the second main version one last time at the end of its' final programme, ''Goodbye To All That'', on December 31, 1992, but with "TELEVISION" replaced by the message "Thanks for watching".
*When [[ITV (UK)|ITV]] unveiled its first corporate identity in 1989, this closing variant was amended, with the TVS logotype larger and colored {{Font color|gray|gray}} as opposed to {{Font color|steelblue|blue}}, and "PRODUCTION" replaced by "A TVS PRODUCTION FOR" and the ITV logo.
*One of the two closing variants accompanying the second main version of the logo consisted of the clear glass TVS logotype on the bluish background, with "TVS PRODUCTION FOR" and the ITV logo below.
*The other was similar, but was colored mainly in {{Font color|gray|gray}}, and replaced the word "PRODUCTION" with "PRESENTATION".
TVS played the second main version one last time at the end of its final program, ''Goodbye To All That'', on 31 December 1992, but with "TELEVISION" replaced by the message "Thanks for watching".


'''Technique:''' CGI by John Hayman.
'''FX/SFX:''' In both main versions, the TVS logotype and flower logo flipping around and zooming. The CGI here is pretty good.


'''Music/Sounds:''' An uplifting horn fanfare. The opening notes differ slightly between the two main versions.
'''Audio:''' An uplifting horn fanfare composed by Ed Welch. The opening notes differ slightly between the two main versions.

'''Availability:''' See first logo. The production version can be seen on seasons 2 to 6 of ''Ruth Rendell Mysteries'' and possibly on other shows.

'''Editor's Note:''' This was one of the most impressive logos on UK television in the late 80s and early 90s, thanks to its animation and music, though the "TVS Television" name in the later version is redundant since it means "Television South Television".


'''''Logos appear with the permission of Steve Woodgate (CEO of TVS)'''''
'''''Logos appear with the permission of Steve Woodgate (CEO of TVS)'''''

=== External Links ===

* [https://www.tvark.org/?page=1113 TVS Television] on TVARK
* [http://tvstelevision.co.uk/ Unofficial Website for TVS Television]
{{TV-Navbox}}{{StationIDs-Navbox}}{{Navbox-ITV}}

[[Category:Television logos]]
[[Category:Station IDs]]
[[Category:British logos]]
[[Category:British television logos]]
[[Category:British station IDs]]
[[Category:Regional station IDs]]
[[Category:ITV (UK)]]

Latest revision as of 19:14, 3 November 2024

Back to root page


1st Logo (January 1, 1982-September 4, 1987)

Visuals: Against a black background, two lines on the edges of the screen are drawn outward simultaneously, followed by two more pairs of lines. The result is a trumpet-shaped flower that takes up the entire screen, which is coloured red, orange, yellow, green, blue, and purple (from left to right). It then zooms out to the left as "TVS" (in white) unfolds horizontally to the right of it.

Trivia: The base logo was created by John Hayman, while the on-screen ident was produced at The Moving Picture Company in one of the agency's earliest works.

Variants:

  • After the flower forms, it would sometimes flip around as it zooms out and "TVS" would quickly zoom in instead. This was used for weekend programmes.
    • A filmed version also exists.
  • Several prototype versions exist, but the closest to the normal logo is a version where the stripes wipe in downwards, one by one, before zooming out to the left. The name appears in-sync with the music, which is much more mellow.

Technique: 2D computer animation. However, one filmed variant of the weekend version was done with a mechanical model.

Audio: An eight-note horn fanfare, with the first three notes playing in sync with the animation. It was composed by Sussex-based composer Richard Hill.

2nd Logo (September 5, 1987-December 31, 1992)


Visuals: There were two main versions:

  • The first version, introduced on September 5, 1987, starts with a bluish glass version of the TVS logotype against a silver background. The logotype zooms towards the camera and flips around, transforming into the flower logo, made out of the same material but giving off rainbow colors. The flower itself flips around, zooming away from us as it does so, and transforms back into the TVS logotype. Finally, "TELEVISION SOUTH" fades in below.
  • The second version, introduced on September 1, 1989 following the restructuring of TVS after its purchase of MTM Enterprises in July 1988, has a bluish background with diagonal lights. On it, a clear glass version of the flower logo slowly zooms away from us and flips around, again giving off rainbow colours, and transforms into "TVS", made of the same material. "TELEVISION" fades in below.

Trivia: TVS never used the ITV 1989 corporate ident, instead using this logo.

Variants:

  • The first version may start off with the flower flipping in over a black background. As it flips over to the TVS logotype, the background fades in.
  • TVS played the second main version one last time at the end of its' final programme, Goodbye To All That, on December 31, 1992, but with "TELEVISION" replaced by the message "Thanks for watching".

Technique: CGI by John Hayman.

Audio: An uplifting horn fanfare composed by Ed Welch. The opening notes differ slightly between the two main versions.

Logos appear with the permission of Steve Woodgate (CEO of TVS)

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