TV Itacolomi

Background

TV Itacolomi was a television station located in Belo Horizonte, Minas Gerais.

1st logo (November 8, 1955)

Logo: We see the mascot of the company, which is a naked tupiniquim girl with an antena and satelite-like helmet. The girl is now stuck in an eye's iris, with a happy face and a fancy band-ish costume, with a baton in it's right hand, saludating the people. We then zoom out to the eye, and the girl moves the eye's pupils twice. The eye then twitches and it's pupils become squared, and then we cut to a gray background with three star-like things rotating up and down. We then, again cut to the same girl, but instead of a costume, he uses a topknot in her elbow. She then crashes the two cymbals, while we zoom in on a drum set with the number 4 on the biggest drum, and the text ITACOLOMI, in black, below and side an abstract line jointed background.

Technique: All in 2D animation.

Audio: A 8-note fanfare made by trumpets, followed by a jazz/orchestra with Brazilian women singing, and then men singing something about the network in Brazilian Portuguese. The last thing you'll hear, is a sound that all women and men sing in; sounds like "Eh, popopopopo"

Availability: Seen as the first logo of the TV station, as there is only one print remaining.

1st Logo (November 8, 1955-1970)

Logo: See variants.

Variants:

• A variant had the mascot of the television network painting the name of the station with a brush and a paintbucket, Which morphs into ladders so the mascot can climb it. The mascot then loses equilibrium and paints all Brazil and it's capitals (stars), except Minas Gerais, which on the meantime adds a star. Minas Gerais then zooms out a bit, and then the mascot appears moving with a television camera, and then the text "TV ITACOLOMI CANAL 4" appears, with Minas Gerais being striped with circles.
• Another variant had a skyline of Belo Horizonte, with some mountains and a sun. The rooms seem to be turning down the lights, to make place for "TV ITACOLOMI" to appear. The text then moves to the right, to reveal the text "SEMPRE NA LIDERANCA, CANAL 4... BELO HORIZONTE." And then the sun featured in the skyline zooms out to us, to see a ball with cities (points) and two lines. Minas Gerais pops more bigger than the ball and it then rotates 90 degrees, from which is the mascot of the station's head.
• Yet another variant had the mascot of the station walking with a king uniform and a cowboy dress, before moving with a television camera, with a white road and many triangles, and then we zoom out, the text "TV" appears, with "ITACOLOMI" in white, superceeding the bottom of the letters. We then cut to the same mascot with a band uniform, and then a soccer uniform, and then walks the same as before. We then zoom out to a "4" at the same time as "TV ITACOLOMI" does. A background with curved lines, which says BELO HORIZONTE at the middle one, is where the mascot walks. Clones of the mascot appear out of nowhere, such as a soccer player, a cowboy, a band protagonist or a singer appear, and a 4 zooms out, so the number of the channel would appear with it, along with the text "TV ITACOLOMI" downwards and "CANAL" upwards the 4, all clones raising the hands and the original being stuck happilly on it.

Technique: Good cel-animation for it's time, despite all the variants had a similar excerpt.

Audio:

• The first variant had a group of singers chanting with some accurate jazz tune, "Sempre na Lideranca, Canal 4, Belo Horizonte, Minas Gerais!" The jazz then suddenly ends and the people say something like "Porompom."
• The second variant had the same music, but the jazz is more softer and faster, also we see a man chanting "TV, Itacolomi" a girl saying "Sempre na lideranca" And then a man which replies "Canal 4" and then a girl, "Belo Horizonte" which transfers into a choir of many men and women singing very loudly: "Minas Gerais!!!" And the jazz ends with 5 final notes.
• The third variant had a extended, low pitched rendition of the first variant.