Talpa Media

From the Audiovisual Identity Database, the motion graphics museum

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Background

Talpa Media was a Dutch television production company founded on August 13, 2005 by Endemol co-founder John de Mol as part of his holding company of the same name (which originated in the launch of the Talpa TV channel on the same day). In 2015, the company was acquired by ITV Studios (along with a minority stake in de Mol's Talpa Network). In October 2019, de Mol left Talpa Media to focus more on his other Talpa assets; subsequently, ITV Studios closed the company down and sold its stake in Talpa Network as part of an internal restructuring.

1st Logo (May 28, 2009-October 2019)


Visuals: On a black background, a shimmering silver ball zooms out and rotates down to reveal four balls arranged vertically. These balls then rotate to the right and zoom out more to reveal ten balls arranged similarly to a TV remote's buttons and the word "talpa" in a modern font below them. The balls then shine from bottom to top.

Variants:

  • A still version exists.
  • A short version exists, starting at the second rotation.
  • On some versions of The Voice, the slogan "IT'S ALL ABOUT CONTENT!" flips in letter-by-letter below the logo.
  • On Divided, the logo shares the screen with the Brighter Pictures logo.
  • On seasons 6-8 of The Voice UK and the UK version of its spin-off The Voice Kids, the logo is blue and appears above the ITV Studios Entertainment logo.

Technique: CGI by Peet Gelderblom.

Audio: A held out whoosh with a synth overlay and twinkles, or the ending theme of the show.

Audio Trivia: The audio of this logo is reused in the 2023 Talpa Studios logo.

Availability: Seen on The Voice, including The Voice Kids and The Voice Senior and The Winner Is worldwide, as well as Divided.

2nd Logo (June 10, 2013-October 2019)


Visuals: On a black marble background, the logo (glossier than usual) is formed with "talpa" already in place. The balls appear from all directions, and shine with the text as usual.

Technique: CGI.

Audio: A quick whoosh sound is heard, with an echoed clang when the logo shines.

Availability: Seen on The Winner Is, the US version of Utopia, The Voice Nepal and seasons 7-12 of The Voice.

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