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Background

Technicolor is a famous series of color motion picture processes that has been around since 1916. Technicolor has been known for the color of classic movies and shorts from studios like MGM and Disney.

In 1982, the company behind the technology was acquired by MacAndrews & Forbes for $100 million, who then sold it to British media company Carlton Communications in October 1988 for $780 million. In December 2000, Carlton sold the company to French conglomerate Thomson for $2.1 billion, who renamed themselves to Technicolor SA in 2010, and later as Vantiva SA in 2022.

Contents

1st Logo (1998-2006)	2nd Logo (2006-2010)	3rd Logo (2010-2015)	4th Logo (December 1, 2015-March 15, 2019)

1st Logo (1998-2006)

Visuals: On a black background, 3D rainbow "petals" (gold, orange, red, purple, blue, and green), which resemble a film reel's holes, slowly spin and zoom in toward the camera. When the "petals" fill the entire screen, they turn 2D on a white background and zoom out, then lean to the left with a shadow that resembles a rainbow film reel. "TECHNICOLOR®" and "COLOR MATTERS" fade in underneath the petals.

Variant: On some releases, the text "Manufactured by" appears first before cutting to the 2D film reel zooming out.

Technique: CGI by Joe Finocchiaro at Siegel+Gale.

Audio: First, a choir harmonizes throughout, with a clicking sound slowly ascending in (the famous Korg M1 preset "Universe", perhaps representing the spinning of the film reel), which soon begins to descend in tone. When the film reel zooms out, a gentle 8-note piano tune plays.

Audio Variants:

The "Manufactured by" variant has a short version that begins when the reel sound descends.
The Technicolor Creative Services notice is silent.

Availability: The long version can be seen on the library edition VHS of Amistad; it's unknown if it appeared on other releases. The short "Manufactured by" version appears at the end of the Star Wars - Episode I - The Phantom Menace VHS (both the standard and widescreen releases).

2nd Logo (2006-2010)

Visuals: The logo starts with colorful thunderclouds and a rainbow circle. A blue tint occurs to reveal the blue portion of the Technicolor film reel, which starts spinning around from left to right. A rainbow flash occurs once it's in place and "TECHNICOLOR" in the same font as the previous logo appears with a shine from the left. A light ray creates the film reel's sides and shadow, "by THOMSON" (generic and corporate font respectively) appears under "TECHNICOLOR" and the logo shines from the right.

Technique: CGI.

Audio: A mellow fanfare starting with a droning synth, accompanied by thunderstorms, a choir, a spinning sound and a shimmer at the end.

Availability: Unknown.^[Examples?]

3rd Logo (2010-2015)

Visuals: The logo starts with clouds, and as the screen zooms in, colored rectangles slide from the back, then some lines come in as the rectangles zoom out. As that happens, the logo suddenly twists in as the text "technicolor" zooms in, followed by "3D".

Technique: CGI by Tigar Hare Studios.

Audio: A calming synth fanfare that rises and ends with a long note. Composed by Sonixphere.

Availability: Seen on Technicolor 3D releases.^[Examples?]

4th Logo (December 1, 2015-March 15, 2019)

Visuals: On a black background is a horizontal role of cans (with an oval-shaped label sticker that reads "technicolor" on each can) that tip over and spill their paint of multiple colors. "technicolor" appears over the colors. The whole thing zooms out throughout.

Technique: CGI.

Audio: The end theme of the show, or a majestic theme tune.

Availability: Only seen on the first three seasons of The Deep (2015 animated Australian/Canadian TV show).

Technicolor

Difuze
Infinite Studios

►

@@ Line 1: / Line 1: @@
-{{PageCredits|description=DaBigLogoCollector, ifyoudarethenpizzait
+{{PageCredits|description=DaBigLogoCollector and ifyoudarethenpizzait|capture=DaBigLogoCollector|video=VHS Nostalgia Zone, Skye Cutie 4974, retro VHS trailers, GrievousDude96, rikk83, Sonixphere and Logo Archive|edits=EnormousRat, HiddenResearcher, MegaAveron25, Logophile, DaBigLogoCollector and 2K-tan}}
-|capture=DaBigLogoCollector|video=TheLogosFiles, rikk83, Sonixphere, and Logo Archive|edits=EnormousRat, HiddenResearcher, MegaAveron25, Logophile, DaBigLogoCollectorand SnowflakesOmega}}
 ===Background===
-'''Technicolor''' is a famous series of color motion picture processes that has been around since 1916. '''Technicolor''' has been known for the color of classic movies and shorts from studios like MGM and Disney. Since 2001, the company has been owned by French conglomerate Thomson, who renamed themselves to Technicolor S.A. in 2010.
+'''Technicolor''' is a famous series of color motion picture processes that has been around since 1916. Technicolor has been known for the color of classic movies and shorts from studios like [[Metro-Goldwyn-Mayer Studios|MGM]] and [[The Walt Disney Company|Disney]].
+In 1982, the company behind the technology was acquired by MacAndrews & Forbes for $100 million, who then sold it to British media company [[Carlton Television|Carlton Communications]] in October 1988 for $780 million. In December 2000, Carlton sold the company to French conglomerate Thomson for $2.1 billion, who renamed themselves to Technicolor SA in 2010, and later as Vantiva SA in 2022.
+{{ImageTOC
+|Technicolor98.jpg|1st Logo (1998-2006)
+|Technicolor06.jpg|2nd Logo (2006-2010)
+|Technicolor3d_04_mar_11.jpg|3rd Logo (2010-2015)
+|Technicolor (2015-present).png|4th Logo (December 1, 2015-March 15, 2019)
+}}
 ===1st Logo (1998-2006)===
 [[File:Technicolor98.jpg|center|350px]]
-{{YouTube|id=nKbOUq-CKDY}}
+{{YouTube|id=wSjeZex5c20|id2=exZvZw4wS84}}
+'''Visuals:''' On a black background, 3D {{color|red|r}}{{color|orange|a}}{{color|gold|i}}{{color|limegreen|n}}{{color|dodgerblue|b}}{{color|mediumslateblue|o}}{{color|orchid|w}} "petals" (gold, orange, red, {{color|darkorchid|purple}}, blue, and green), which resemble a film reel's holes, slowly spin and zoom in toward the camera. When the "petals" fill the entire screen, they turn 2D on a white background and zoom out, then lean to the left with a shadow that resembles a {{color|red|r}}{{color|orange|a}}{{color|gold|i}}{{color|limegreen|n}}{{color|dodgerblue|b}}{{color|mediumslateblue|o}}{{color|orchid|w}} film reel. "TECHNICOLOR<small>®</small>" and "COLOR MATTERS" fade in underneath the petals.
-'''Nickname:''' "Multi-Colored Film Reel"
+'''Variant:''' On some releases, the text <u>"Manufactured by"</u> appears first before cutting to the 2D film reel zooming out.
-'''Logo:''' On a black background 3D multi-colored "petals" (yellow, orange, red, purple, blue, and green), which resemble a film reel's holes, slowly spin and zoom in toward us. When the "petals" fill the entire screen, they turn 2D on a white background and zoom out, then lean to the left with a shadow that resembles a multi-colored film reel. "TECHNICOLOR(R)" and "Color Matters" fade in underneath the petals.
+'''Technique:''' CGI by Joe Finocchiaro at Siegel+Gale.
-'''Variant:''' On some releases, we first see a white background with the text "Manufactured by" and then cut to the 2D film reel zooming out.
+'''Audio:''' First, a choir harmonizes throughout, with a clicking sound slowly ascending in (the famous Korg M1 preset "Universe", perhaps representing the spinning of the film reel), which soon begins to descend in tone. When the film reel zooms out, a gentle 8-note piano tune plays.
-'''FX/SFX:''' The film reel zooming in, out, and leaning to the left; the text fading in.
+'''Audio Variants:'''
-'''Music/Sounds:''' First, a choir harmonizes throughout, then we start hearing a slowly ascending clicking sound (perhaps representing the spinning of the film reel), which soon begin to descend in tone. When the film reel zooms out, a gentle 8-note piano tune plays. The variant has a short version that begins when the reel sound descends. The Technicolor Creative Services notice is silent.
+* The "Manufactured by" variant has a short version that begins when the reel sound descends.
+* The Technicolor Creative Services notice is silent.
-'''Availability:''' The long version can be seen on the library edition VHS of ''Amistad''; that release is extremely difficult to find, and it's unknown if it appeared on other releases. The short "manufactured by" version appears at the end of the ''Star Wars - Episode I - The Phantom Menace'' VHS (standard and widescreen).
+'''Availability:''' The long version can be seen on the library edition VHS of ''Amistad''; it's unknown if it appeared on other releases. The short "Manufactured by" version appears at the end of the ''Star Wars - Episode I - The Phantom Menace'' VHS (both the standard and widescreen releases).
-'''Editor's Note:''' None.
 ===2nd Logo (2006-2010)===
@@ Line 27: / Line 35: @@
 {{YouTube|id=fnEpVjZGVGM}}
-'''Logo:''' We start with colorful thunderclouds and a multi-color circle. Blue tint occurs to reveal we're in the blue portion of the Technicolor film reel, which starts spinning around from left to right. A multi-colored flash occurs once it's in place and "TECHNICOLOR" in the same font as the previous logo appears with a shine from the left. A light ray creates the film reel's sides and shadow, "by THOMSON" (generic and corporate font respectively) appears under TECHNICOLOR and the logo shines from the right.
+'''Visuals:''' The logo starts with colorful thunderclouds and a {{color|red|r}}{{color|orange|a}}{{color|gold|i}}{{color|limegreen|n}}{{color|dodgerblue|b}}{{color|mediumslateblue|o}}{{color|orchid|w}} circle. A blue tint occurs to reveal the blue portion of the Technicolor film reel, which starts spinning around from left to right. A {{color|red|r}}{{color|orange|a}}{{color|gold|i}}{{color|limegreen|n}}{{color|dodgerblue|b}}{{color|mediumslateblue|o}}{{color|orchid|w}} flash occurs once it's in place and "{{color|gray|TECHNICOLOR}}" in the same font as the previous logo appears with a shine from the left. A light ray creates the film reel's sides and shadow, "{{color|gray|by}} {{color|red|THOMSON}}" (generic and corporate font respectively) appears under "{{color|gray|TECHNICOLOR}}" and the logo shines from the right.
-'''FX/SFX:''' Everything. Quite colorful.
+'''Technique:''' CGI.
-'''Music/Sounds:''' A mellow fanfare starting with a droning synth, accompanied by thunderclaps, a choir, a spinning sound and a shimmer at the end.
+'''Audio:''' A mellow fanfare starting with a droning synth, accompanied by thunderstorms, a choir, a spinning sound and a shimmer at the end.
-'''Availability:''' TBA.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
-'''Editor's Note:''' None.
 ===3rd Logo (2010-2015)===
 [[File:Technicolor3d 04 mar 11.jpg|350px|center]]
-{{YouTube|id=Tw0TbtD5kvc}}
+{{YouTube|id=P-dG6-VzCqs}}
-'''Logo:''' We see clouds, and as we zoom in, colored rectangles slide from the back, then some lines come in as the rectangles zoom out. As that happens, the logo suddenly twists in as the text "technicolor" zooms in, followed by "3D".
+'''Visuals:''' The logo starts with clouds, and as the screen zooms in, colored rectangles slide from the back, then some lines come in as the rectangles zoom out. As that happens, the logo suddenly twists in as the text "technicolor" zooms in, followed by "3D".
-'''FX/SFX:''' Amazing CGI by Tigar Hare Studios!
+'''Technique:''' CGI by Tigar Hare Studios.
-'''Music/Sounds:''' A calming synth fanfare that rises and ends with a long note.
+'''Audio:''' A calming synth fanfare that rises and ends with a long note. Composed by Sonixphere.
-'''Availability:''' Rare.
+'''Availability:'''  Seen on Technicolor 3D releases.{{AvailabilityExamples}}
+===4th Logo (December 1, 2015-March 15, 2019)===
-'''Editor's Note:''' None.
+[[File:Technicolor (2015-present).png|center|350px]]
+{{YouTube|id=-4qaUPo4m_8|id2=ZWMUMEDShqI|t=17|t2=4}}
+'''Visuals:''' On a black background is a horizontal role of cans (with an oval-shaped label sticker that reads "technicolor" on each can) that tip over and spill their paint of multiple colors. "technicolor" appears over the colors. The whole thing zooms out throughout.
-===4th Logo (December 1, 2015- )===
-[[File:Technicolor current logo..jpg|center|350px]]
-{{YouTube|id=-4qaUPo4m_8}}
-'''Note:''' Logo starts at 0:17.
+'''Technique:''' CGI.
+'''Audio:''' The end theme of the show, or a majestic theme tune.
-'''Nicknames:''' "Technicolor-brand paint", "Paint spill"
+'''Availability:''' Only seen on the first three seasons of ''The Deep'' (2015 animated Australian/Canadian TV show).
-'''Logo:''' On a black background we see a horizontal role of cans that tip over and spill their paint of multiple colors. "technicolor" appears over the colors. The whole thing zooms out throughout.
+{{Chronology||[[Difuze]]<br>[[Infinite Studios]]}}
-'''FX/SFX:''' The paint cans spilling paint, fading text and zoom-out.
+[[Category:French technology logos]]
+[[Category:American technology logos]]
-'''Music/Sounds:''' So far, the end theme of the show.
+[[Category:France]]
+[[Category:United States]]
-'''Availability:''' Current. First seen on ''The Deep'' (2015 animated Australian/Canadian TV show).
-'''Editor's Note:''' None.
 [[Category:Technology logos]]
 [[Category:Color technology logos]]
-[[Category:American logos]]
+[[Category:Vantiva SA]]
-[[Category:American technology logos]]
+[[Category:Logos made by Siegel+Gale]]
+[[Category:Logos made by Tigar Hare Studios]]
+[[Category:English-language logos]]
+[[Category:French-language logos]]