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{{PageCredits|description=James Fabiano, Jlgarfield and Shadeed A. Kelly|capture=Shadeed A. Kelly, V of Doom and others|edits=Shadeed A. Kelly, V of Doom, Brendan Richards, Wyraachur, Liwakip, Syn3h and Michael Kenchington|video=AnotherGaaraFan1, ThamesTV, Broken Saw and others}}
{{ImageTOC
|Thames_without_London.png|1st Logo (July 30, 1968-1969)
|Thames11.jpeg|2nd Logo (November 15, 1969-1992)
|Thames_XXI_1989.png|3rd Logo (July 31-September 1, 1989)
|ITV_(UK)_-_CLG_Wiki_G.jpg|4th Logo (September 4, 1989-November 1, 1991)
|Thames_Television_1990.png|5th Logo (September 3, 1990-December 31, 1992)
|Thames26.jpeg|6th Logo (December 31, 1992)
}}
===Background===
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'''Availability:''' Extinct, but has been preserved on websites like TV-Ark.
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===3rd Logo (July 31-September 1, 1989)===
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Thames Television (commonly simplified to just Thames) was the second ITV franchise holder serving London and its surrounding areas on weekdays. It was formed from a "shotgun marriage" between ABC Television and Rediffusion London, and started broadcasting on July 30, 1968. Over the years, Thames became highly regarded inside the ITV network for its consistently high-quality programming, which included shows like The Benny Hill Show, The Kenny Everett Video Show and The Avengers, and (through its animation subsidiary Cosgrove Hall Productions) a variety of cartoons like Chorlton and the Wheelies, The Wind in the Willows and Danger Mouse.
Amidst the passing of the Broadcasting Act 1990, Thames' broadcasting license was withdrawn, and the network was replaced on January 1, 1993 by Carlton Television after the auction-style 1991 franchise round (interestingly, Carlton had already made two unsuccessful attempts to outbid Thames beforehand). Afterwards, Thames continued on solely as a production company.
Nicknames: "Rising Buildings", "Early Rising Buildings"
Logo: In an oval-shaped frame, a group of buildings meant to represent London (from left to right: BT Tower, Big Ben, St. Paul's Cathedral, and the Tower Bridge) quickly rise up from the middle of the screen. In the bottom half, another set of buildings rise upside-down, giving the effect of a reflection. The word "THAMES" in Helvetica appears in both images, then fades out from the reflection, leaving the right-side-up word. This logo was in black and white, as colour broadcasting was not introduced on ITV until November 15, 1969 at the earliest.
Variants:
FX/SFX: The right-side-up and upside-down buildings rising together. For the "non-London" variant, the black screen "opening" vertically and revealing itself.
Music/Sounds: A loud eight-note horn fanfare, known as the "Salute to Thames", composed by Johnny Hawksworth. The first four notes would be played on a tenor saxophone (the fourth one sounds like a duet with another instrument), and the last four notes would either be played on a trumpet or a French horn.
Music/Sounds Variant: A re-arranged version of the fanfare was also used.
Music/Sounds Demo Variants: According to the TVArk website, a test version of the animation was discovered on a Thames demo videotape from 1967 with twenty-two separate tunes dubbed onto the animation, including predecessor ABC Weekend's chime tune; several variants of what would eventually become the standard Thames logo music in 1968 were also used.
Availability: Extinct. It is preserved on sites such as the aforementioned TVArk.
Nicknames: "Rising Buildings II", "Buildings Out of the Water"
Logo: A colorized version of the previous logo, but it now has a sky background and looks more like a reflection in the water. Slight changes in definition of the image and such were made over the years, but this is basically how the logo went.
Trivia: According to the Thames Logo Parade website: "The animated ident was created just as you would imagine. The top half of the image was laid flat and filmed from above. A sheet of foil was used to provide the reflection and was at a slight angle from the perpendicular (hence the tall vertical structures bend in towards St. Paul's dome in the reflection for a more realistic effect). Using stop-frame animation produces the appearance of movement. The skyline image did not have the letters on it. The letters were filmed separately using the same process and then the negatives from both films were married together to produce the final effect. Treating the letters separately allowed for the reflected letters to be faded out."
Variants: There were quite a few variants of this logo:
FX/SFX: The right-side-up and upside-down buildings rising together, the "THAMES" lettering rising with them and the reflection of the lettering fading away. The picture of the Thames skyline was designed by Minale Tattersfield.
Music/Sounds: Same as the last logo.
Music/Sounds Variants:
Music/Sounds Trivia: The theme to this logo appears in the first episode of the infamous Netflix series Neo Yokio.
Availability: Extinct, but has been preserved on websites like TV-Ark.
Legacy: This is a fondly remembered logo to a generation of British TV fans who grew up with television during this time.
Nicknames: "Rising Buildings III", "CGI Rising Buildings", "Thames Triangle", "CGI Thames Triangle", "Thames XXI", "Thames' 21st Anniversary"
Logo: Against a black background, a triangular shape rises into view from the centre of the screen. As it reveals itself, it looks somewhat like an upside-down Christmas tree shape (two triangles joined together), and the upper triangle has an abstract version of the Thames waterfront scenery against a blue skyline. The lower one is gold in colour, and contains the words "THAMES XXI" ("XXI" is the Roman numeral for 21). As the logo rises, it too has a reflection, though it does not last when it is completely formed.
FX/SFX: Very good computer-generated animation, which is a modernisation of Thames' "Rising Buildings" design.
Music/Sounds: An orchestral version of the Thames fanfare, with a newly-composed six-note ending. A continuity announcement would follow.
Availability: Very rare. It was only seen in the United Kingdom as a special ident for Thames' twenty-first anniversary, but it's preserved on sites like TVArk.
Nickname: "ITV Generic"
Variants:
See ITV for descriptions.
Nicknames: "CGI Thames Triangle II", "Thames Triangle II", "Thames' Final Stand"
Logo: The camera goes through a three-dimensional image of London. As it pans away, one of the buildings "fades" into the ident, which is now on top of a blue triangle. On the triangle are the words "THAMES TELEVISION" in a Friz Quadrata font. The background is again a skyline.
Variants:
Trivia: This ident was originally seen before local programmes, but was eventually used before all programmes from November 4, 1991 to December 31, 1992, following the announcement of Thames' franchise loss to Carlton on October 16, 1991.
FX/SFX: The panning over the towers and fading into the triangle. A very nice combination of live-action and CGI.
Music/Sounds: An updated orchestral score.
Music/Sounds Variant: In December 1992, a more festive version of the 1990 fanfare was used, which was heard the last time this logo was seen.
Availability: This was also a London-only station identity, due to the reason covered for the 3rd logo, so it is extinct, but it is preserved on sites like TVArk.
Nicknames: "Thames Video Wall", "Thames Triangle IV", "A Talent for Television"
Logo: A background consisting of various programme scenes configuring themselves into a video wall appear on the screen. As the wall goes out of focus, the Thames triangle fades onto the centre of the screen.
Trivia: This was originally taken from a promotional music video which Thames aired in the run up to its closure.
Variant: There was a version of this logo which featured a byline that faded in under the Thames Triangle logo and stated: "Thames. A Talent for Television."
FX/SFX: The programme clips forming a wall, then going out of focus as the Thames Triangle logo fades in, and the "Talent for Television" byline appearing.
Music/Sounds: A synthesised moderate-tempo brass and string fanfare. This was the third and final Thames ident to not use the "Salute to Thames" fanfare. The music video advert which used this featured a cover of "I Only Want to Be with You" by The Tourists, and the video wall/logo appears during the last line of the song.
Availability: Extinct.
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