The Eternal Film (H.K.) Co.

Background

The Eternal Film (H. K.) Co. (恒生電影(香港)公司) is a Hong Kong film production and distribution company, specializing in martial arts films. It was one of the active studios in the 70s.

1st Logo (1973-1974)

Logo: On a black background we see a golden E merged with an O-like object (a fusion of the Latin letter "E" [as in "Eternal"] and the Chinese character "恒" [the first character of the company name in Chinese]). The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo. The whole thing is 3 dimensional-like.

FX/SFX: The zooming out. It's a very obvious camera project.

Music/Sounds: A drumroll, then a bombastic fanfare.

Availability: Very rare.

Editor's Note: None.

2nd Logo (1975-1978)

Logo: On a blue background, we see a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.

FX/SFX: The drawing, and the text.

Music/Sounds: Same as the previous logo.

Availability: Same as before.

Editor's Note: None.

3rd Logo (1979-1986)

Logo: Outlined and variously colored copies of the logo from the previous logos zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipe in from the right, and the English translation (no similar to the previous logo) in an opposite direction.

FX/SFX: The Scanimation used here is an improvement over the previous logos.

Music/Sounds: A triumphant orchestral fanfare (used by other Chinese logos from the time), followed by another orchestral fanfare.

Availability: See the previous logos.

Editor's Note: None.