The Gurin Company

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 16:43, 6 August 2023 by Camenati (talk | contribs) (Text replacement - "The logo zooming out." to "Motion-controlled animation.")

Background

The Gurin Company is the vanity card for executive producer Phil Gurin.

1st Logo (1998-2001)

Logo: On a dark cloud sky background, we see a neon sign that is not lighted, reading "The GURIN Company", with an star next to "The". "The" is in a lowercase blocky font, "GURIN" is in an uppercase blocky font, and "Company" is in a script font. A human hand then knocks a finger onto the sign, and "The GURIN Company" changes its colors throughout (the "U" in "GURIN" changes differently than the rest), and the blue star lights up by each line one-by-one.

Technique: The sign lighting up.

Music/Sounds: A "thunk" as the hand touches the sign, then electrical zap sounds when the sign lights up. On NBC and GSN's airings of the 2000 Twenty-One revival and Weakest Link, the generic network jingle would play over or it would be overtaken by credit crunches, respectively.

Availability: Extinct. Only seen on The All-New 3's a Crowd, Twenty-One (2000 version), and early Weakest Link USA episodes.

2nd Logo (September 24, 2001-2010)

Logo: On a black background, we see blue streaks of light streaking throughout. Several of the blue streaks reveal a blue outlined oval with "GURIN" (in a rounded font, think the DuPont logo). At the time "THE" above and "COMPANY" below appear.

Variant: On the Australian version of The Singing Bee, the streaks are orange instead of blue.

Technique: The animation in the logo.

Music/Sounds: A synth "whoosh". On syndicated Weakest Link episodes, this music can be heard over the BBC logo as well.

Availability: Seen on later episodes of Weakest Link, which includes the NBC and the syndicated version, and The Singing Bee. This doesn't appear on Lingo.

3rd Logo (2013-)

Logo: The oval from the previous logo zooms out from us on a black background with blue smoke.

Variant: Sometimes, the smoke is absent.

Technique: Motion-controlled animation.

Music/Sounds: A soft whoosh.

Availability: Unknown

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