The Walt Disney Company: Difference between revisions

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Background

The Walt Disney Company is the current name of the company previously known as Walt Disney Productions, following a name change in 1986.

1st Logo (April 24, 1989-1996)

Visuals: On a black background, there is the copyright year in Roman numerals, with "The Walt Disney Company" (with "Walt Disney" in its corporate font) below it. "All Rights Reserved" is seen below everything.

Technique: A still digital graphic.

Audio: None or the ending theme.

Availability: Seen on The All-New Mickey Mouse Club and the making-of featurette for A Goofy Movie. It would later be replaced by Disney Enterprises.

2nd Logo (October 1, 1991-June 15, 1997)

Visuals: On a studio room, there is a white piece of paper. Mickey Mouse later comes in with a paintbrush and some purple paint and proceeds to draw the 1985 Disney castle symbol, with the words, The Walt Disney Company (in its 1986 corporate font) in red and the word "Presents" at the bottom. Mickey later draws the castle arch before zooming in.

Variant: During the intro to The Wonderful World of Disney, the word "presents" is absent.

Technique: A mix of live-action footage with traditional animation.

Audio: A rendition of "When You Wish Upon a Star".

Availability: Seen on The Wonderful World of Disney during its second CBS run from 1991 to 1997 and was also seen on the From Imagination to Reality: A Tradition of Excellence corporate video.

◄	Walt Disney Productions 21st Century Fox

The Walt Disney Company

@@ Line 1: / Line 1: @@
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+}}
-|video=wwodtv, Michael Strum, Jordan Rios, TheJamesmario, Peakpasha, Aster, Sagan's Logos, Logo Archive, VPJHuk and UltimateHDVideostify
-}}{{Infobox company
+{{Infobox company
-|image=[[File:The Walt Disney Company 2012.svg|300px]]
+|image=[[File:The Walt Disney Company Logo.svg|300px]]
-|formerly=Disney Brothers Studio<br>(1922-1926)<br>Walt Disney Studio<br>(1926-1929)<br>Walt Disney Productions<br>(1929-1986)
+|formerly=Disney Brothers Studio<br>(1923-1926)<br>Walt Disney Studio<br>(1926-1929)<br>[[Walt Disney Productions]]<br>(1929-1986)
 |founder={{unbulleted list|{{w|Walt Disney}}|{{w|Roy O. Disney}}}}
 |founded=October 16, 1923 ({{age|1923|10|16}} years ago)
+|key people=Mark Parker (chairman)<br>Bob Iger (CEO)
-|location = [[:Category:United States|United States]]
-|subsidiaries = ''See [[:Category:The Walt Disney Company]]''
+|location=[[:Category:United States|United States]]
+|subsidiaries=''See [[:Category:The Walt Disney Company]]''
 }}
 ===Background===
+'''The Walt Disney Company''' is the current name of the company previously known as [[Walt Disney Productions]], following a name change in 1986.
-'''The Walt Disney Company''' traces its beginnings to the '''Disney Brothers Studio''' (later '''Walt Disney Studio'''), an animation studio founded in 1923 by {{w|Walt Disney|Walter Elias '''"Walt" Disney'''}} and {{w|Roy O. Disney}} after the bankruptcy of their Laugh-O-Gram Studio. In 1937, the company produced its first full-length film ''Snow White and the Seven Dwarfs'', which was the first American animated feature film. Distributed by [[RKO Radio Pictures]], the film was a hit and was followed up by more films including ''Pinocchio'' (1940), ''Dumbo'' (1941), ''Bambi'' (1942), and the experimental symphony film ''Fantasia'' (1940). During World War II, however, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as ''Saludos Amigos'' (1942) and ''The Three Caballeros'' (1944). Around the same time, Disney began producing live-action films, with its first such foray being the highly controversial animation hybrid ''Song of the South'' (1946). The studio's first fully live-action film, an adaptation of Robert Louis Stevenson's ''Treasure Island'', would follow in 1950.
+===1st Logo (April 24, 1989-1996)===
-In 1950, Disney returned to the animated films that made them successful with the release of ''Cinderella'', followed in quick succession by ''Alice in Wonderland'' (1951) and ''Peter Pan'' (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later [[Buena Vista Pictures Distribution]]), named after the road on which the studio was situated.
+[[File:Walt Disney Company logo 1990s.png|center|350x350px]]
+'''Visuals:''' On a black background, there is the copyright year in Roman numerals, with "{{Font|serif|The}} Walt Disney {{Font|serif|Company}}" (with "{{big|Walt Disney}}" in its corporate font) below it. "{{Font|serif|All Rights Reserved}}" is seen below everything.
+'''Technique:''' A still digital graphic.
-After Walt died on December 16, 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as ''The Jungle Book'', ''The Happiest Millionaire'' (both 1967), and ''Bedknobs and Broomsticks'' (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action flops, such as ''The Black Hole'' (1979) and ''Tron'' (1982), most of which have since gained a cult following. Despite Disney's live-action struggles, the animation unit continued to have success with films such as ''Robin Hood'' (1973). During his tenure, Miller established [[Touchstone Pictures]] and spun off Disney's live-action film division as Walt Disney Pictures on April 1, 1983, while Buena Vista was renamed [[Buena Vista Pictures Distribution]]. In 1984, a corporate takeover led by Walt's nephew {{w|Roy E. Disney}} led to Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of ''The Black Cauldron'' (1985), the animation unit was split off to become [[Walt Disney Animation Studios]], and Walt Disney Productions was renamed The Walt Disney Company. They were the final animation studio from the golden age of Hollywood to be in operation. Walt Disney Animation Studios, now headed by Roy E. Disney, would go on to produce ''The Little Mermaid'' (1989); its success led to the "Disney Renaissance" of the 1990s, which saw several equally successful films such as ''Beauty and the Beast'' (1991), ''Aladdin'' (1992), and ''The Lion King'' (1994).
+'''Audio:''' None or the ending theme.
-===(1989-1996)===
-[[File:Walt Disney Company logo 1990s.png|center|350x350px]]
+'''Availability:''' Seen on ''The All-New Mickey Mouse Club'' and the making-of featurette for ''A Goofy Movie''. It would later be replaced by [[Disney Enterprises]].
-'''Logo:''' On a black screen, we see the copyright year in Roman numerals, with "{{Font|serif|The}} '''WALT DiSNEY''' {{Font|serif|Company}}", with "'''WALT DiSNEY'''" in its corporate font, below it. "{{Font|serif|All Rights Reserved}}" is seen below everything.
+===2nd Logo (October 1, 1991-June 15, 1997)===
+{{YouTube|id=fOc7ibmiYWo}}
+'''Visuals:''' On a studio room, there is a white piece of paper. Mickey Mouse later comes in with a paintbrush and some purple paint and proceeds to draw the 1985 Disney castle symbol, with the words, The Walt Disney Company (in its 1986 corporate font) in red and the word "Presents" at the bottom. Mickey later draws the castle arch before zooming in.
+'''Variant:''' During the intro to ''The Wonderful World of Disney'', the word "presents" is absent.
-'''Technique:''' None.
+'''Technique:''' A mix of live-action footage with traditional animation.
+'''Audio:''' A rendition of "When You Wish Upon a Star".
-'''Music/Sounds:''' None or the ending theme.
+'''Availability:''' Seen on ''The Wonderful World of Disney'' during its second CBS run from 1991 to 1997 and was also seen on the ''From Imagination to Reality: A Tradition of Excellence'' corporate video.
-'''Availability:''' Extinct. It was only used on television, replacing the in-credit Walt Disney Productions text seen at the end of shows. Seen on ''The All-New Mickey Mouse Club'' and the making-of featurette for ''A Goofy Movie''. It would later be replaced by [[Disney Enterprises]].
 {{Navbox-WaltDisney}}
@@ Line 35: / Line 42: @@
 [[Category:United States]]
 [[Category:Corporate logos]]
+[[Category:Logos with popular characters]]
-{{Chronology|[[Walt Disney Productions]]|}}
+{{Chronology|[[Walt Disney Productions]]<br>[[21st Century Fox]]|}}