The Walt Disney Company

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 19:48, 21 July 2024 by Neelyryan95 (talk | contribs)



Background

The Walt Disney Company is the current name of the company previously known as Walt Disney Productions, following a name change in 1986.

1st Logo (April 24, 1989-1996)

Visuals: On a black background, there is the copyright year in Roman numerals, with "The Walt Disney Company" (with "Walt Disney" in its corporate font) below it. "All Rights Reserved" is seen below everything.

Technique: A still digital graphic.

Audio: None or the ending theme.

Availability: Seen on The All-New Mickey Mouse Club and the making-of featurette for A Goofy Movie. It would later be replaced by Disney Enterprises.

2nd Logo (October 1, 1991-June 15, 1997)

Visuals: On a studio room, there is a white piece of paper. Mickey Mouse later comes in with a paintbrush and some purple paint and proceeds to draw the 1985 Disney castle symbol, with the words, The Walt Disney Company (in its 1986 corporate font) in red and the word "Presents" at the bottom. Mickey later draws the castle arch before zooming in.

Variant: During the intro to The Wonderful World of Disney, the word "presents" is absent.

Technique: A mix of live-action footage with traditional animation.

Audio: A rendition of "When You Wish Upon a Star".

Availability: Seen on The Wonderful World of Disney during its second CBS run from 1991 to 1997 and was also seen on the From Imagination to Reality: A Tradition of Excellence corporate video.

Walt Disney Productions
21st Century Fox
The Walt Disney Company
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