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From the Audiovisual Identity Database, the motion graphics museum

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Credits

Background

Screen Gems, previously the cartoon division of Columbia Pictures, was revived as a television subsidiary in 1948. It was formed when Columbia acquired Pioneer Telefilms, a television commercial company founded in 1947 by Ralph M. Cohn, the son of Columbia Pictures co-founder, Jack Cohn, and the nephew of longtime Columbia Pictures president and co-founder, Harry Cohn. Pioneer Telefilms was renamed to Screen Gems after the acquisition. It was responsible for television production, TV movies, syndicating the Columbia Pictures movie library, and starting in 1958, The Three Stooges shorts starting with the Curly series. Screen Gems became a fully-fledged studio in 1951 by moving into Telefilm syndication and later into television production in 1952. On July 1, 1956, Columbia studio veteran Irving Briskin formed Briskin Productions to oversee all of Screen Gems' productions. On December 10, 1956, Screen Gems acquired television syndication company Hygo Television Films (a.k.a. "Serials Inc.") as well as its affiliated company, United Television Films, Inc. On August 2, 1957, Screen Gems agreed to syndicate the Universal Horror Package from Universal-International for 10 years under the names Shock and Son of Shock. From 1957-1966, Screen Gems held a 20% stake in Hanna-Barbera and acted as their distributor; Screen Gems (and later, Columbia Pictures itself) also owned the distribution rights to The Flintstones until the 1980s. In January 1961, Columbia Pictures Corporation and Screen Gems, Inc. were split into separate companies, when the former studio sold 11% of the latter's stock to the public. On December 23, 1968, Screen Gems merged with its parent Columbia Pictures Corporation and the whole organization was reincorporated as "Columbia Pictures Industries, Inc.". On May 6, 1974, Screen Gems was reincorporated as "Columbia Pictures Television" (now "Sony Pictures Television"). The name was suggested by David Gerber, the then-current president of Columbia's television division.

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