Variety Film: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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=== 1st Logo (1953-1970s) ===
=== Background ===
'''Variety Film''' is an Italian film distributor founded in 1945 and based in Rome. It mainly manages the rights for every type of exploitation while also dealing with the restoration and long-term digital preservation of audiovisual products.


{{ImageTOC
'''Logo:''' Against a black space background, two lights converge and collide, causing a red rectangle and a red triangle to appear. The red turns gold, and five black stars appear within the rectangle and one star at the bottom of the triangle. The stars become gold with black outlines. "VARIETY" appears in a chiseled gold font between the rectangle and the triangle, letter by letter. "FILM" fades in within the triangle. To the right, Presenta writes itself in, in a white script font.
|Variety Film (1951, Source - il Caimano del Piave).png|1st Logo (7 March 1951)
|Variety Film (1940-1953).jpg|2nd Logo (23 December 1952-3 March 1955)
|Variety Film (1956, Source - Guaglione).png|3rd Logo (15 December 1956)
|Variety Film (1958, Source - Napoli, sole mio).png|4th Logo (18 March 1958-24 February 1972?)
|Variety Film (1970's-1990's).jpg|5th Logo (31 October 1969-1990?)
}}


=== 1st Logo (7 March 1951) ===
'''Technique:''' The lights, the company name's appearance, and the writing in of Presenta.
<gallery mode="packed" heights="200">
Variety Film (1951, Source - il Caimano del Piave).png
Variety Film (Presenta) (1951, Source - il Caimano del Piave).png
</gallery>
'''Logo:''' Against a spinning sunburst-like curtain backdrop, there is a carved emblem in the center of the screen mainly consisting of a triangle containing a small "'''FILM'''" and a star underneath and a stretched rectangle containing 5 horizontally aligned stars enclosing a chiseled "VARIETY". Two shadow blocks from the right and left sides block out the light shining on the symbol, making it a silhouette, while a white "<abbr title="PRESENTS">PRESENTA</abbr>" in a rounded font wipes in from the left and right sides.

'''Technique:''' A mix of live action and traditional animation.

'''Music/Sounds:''' A triumphant orchestral theme.

'''Availability:''' Appears on ''Il caimano del Piave''.

=== 2nd Logo (23 December 1952-3 March 1955) ===
<gallery mode="packed" heights="200">
Variety Film (1940-1953).jpg
</gallery>
'''Logo:''' Against a twinkling space background, the same emblem from before is displayed albeit "'''VARIETY'''" is silhouetted and is against a grey trapezoid. A white block of light illuminates "'''VARIETY'''" turning it to white, along with "<abbr title="presents">presenta</abbr> fading on the bottom-right corner.

'''Technique:''' Traditional animation.

'''Music/Sounds:''' Another triumphant orchestral theme.

'''Availability:''' Appears on ''Totò e le donne'' and ''Totò e Carolina ''.

=== 3rd Logo (15 December 1956) ===
<gallery mode="packed" heights="200">
Variety Film (1956, Source - Guaglione).png
</gallery>
'''Logo:''' Against a black background, the same emblem but with "'''VARIETY'''" and "'''FILM'''" silhouetted is displayed on the left side. A white block illuminates behind "'''VARIETY'''", making it more visible, as well as "'''FILM'''" doing the same thing and "<abbr title="presents">''{{font|Times New Roman|presenta}}''</abbr>" fading on the bottom-right corner simultaneously.

'''Technique:''' Rostrum camera.

'''Music/Sounds:''' The opening theme of the film.

'''Availability:''' Likely a placeholder logo. Appears on ''Guaglione''.

=== 4th Logo (18 March 1958-24 February 1972?) ===
<gallery mode="packed" heights="200">
Variety Film (1958, Source - Napoli, sole mio).png
</gallery>
'''Logo:''' Against a black space background, two lights converge and collide, causing a red rectangle and a red triangle to appear. The red turns gold, and five black stars appear within the rectangle and one star at the bottom of the triangle. The stars become gold with black outlines. "'''VARIETY'''" appears in a chiseled gold font between the rectangle and the triangle, letter by letter. "'''FILM'''" fades in within the triangle. The final product is the same emblem as the previous logo. To the right, "''<abbr title="Presents">{{font|Crawley|Presenta}}</abbr>''" writes itself in, in a white script font.

'''Technique:''' Traditional animation.


'''Music/Sounds:''' A flourish held throughout, a rising glockenspiel tune, and the sounding of a bell.
'''Music/Sounds:''' A flourish held throughout, a rising glockenspiel tune, and the sounding of a bell.


'''Availability:''' Appears on ''Seven Blood-Stained Orchids'' as released on home video in Italy.
'''Availability:''' Appears on ''Napoli, sole mio'', and may have also appeared on ''Seven Blood-Stained Orchids'' as released on home video in Italy.


=== 2nd Logo (1970s-1990) ===
=== 5th Logo (31 October 1969-1990?) ===
<gallery mode="packed" heights="200">
[[File:Variety Film (1970's-1990's).jpg|center|thumb]]
Variety Film (1970's-1990's).jpg
{{YouTube|id=https://youtu.be/MiunTbvIge4}}
</gallery>
{{YouTube|id=MiunTbvIge4}}


'''Logo:''' Against a blue space background, a white light shines in the center of the screen a few times before a red triangle spins in. A light streaks above it and causes a red rectangle to appear. Between the rectangle and triangle, a dark blue trapezoid appears, VARIETY appears in gold within the trapezoid, and FILM appears in gold within the triangle. Five stars appear one by one inside the rectangle, then from the top of the screen a sixth star streaks to the bottom of the triangle. PRESENTA appears in white next to the finished product.
'''Logo:''' Against a blue space background, a white light shines in the center of the screen a few times before a red triangle spins in. A light streaks above it and causes a {{color|red}} rectangle to appear. Between the rectangle and triangle, a {{color|darkblue|dark blue}} trapezoid appears, "'''{{color|gold|VARIETY}}'''" appears in {{color|gold}} within the trapezoid, and "'''{{color|gold|FILM}}'''" appears in {{color|gold}} within the triangle. Five stars appear one by one inside the rectangle, then from the top of the screen a sixth star streaks to the bottom of the triangle. "<abbr title="PRESENTS">'''PRESENTA'''</abbr>" appears in white next to the finished product, which is a simplified version of the emblem used by the previous logos.


'''Technique:''' Traditional animation.
'''Technique:''' The light shining, the triangle zooming in and spinning, the light streaking, and the animation (or lack thereof) of the stars.


'''Music/Sounds:''' A twinkle, followed by a series of five rising notes and a synthesized tune.
'''Music/Sounds:''' A twinkle, followed by a series of five rising notes and a synthesized tune.


'''Availability:''' Seen on ''The Last Shark'' and also presumably on old Italian prints of ''Trap Them and Kill Them'' and ''Zombi 2''. Also seen on ''Grunt! la clava è uguale''.
'''Availability:''' Seen on ''Così dolce... così perversa'', ''The Last Shark'', and also presumably on old Italian prints of ''Trap Them and Kill Them'' and ''Zombi 2''. Also seen on ''Grunt! la clava è uguale''.


[[Category:Italy]]
[[Category:Italy]]

Revision as of 08:05, 5 June 2023


Background

Variety Film is an Italian film distributor founded in 1945 and based in Rome. It mainly manages the rights for every type of exploitation while also dealing with the restoration and long-term digital preservation of audiovisual products.



1st Logo (7 March 1951)

Logo: Against a spinning sunburst-like curtain backdrop, there is a carved emblem in the center of the screen mainly consisting of a triangle containing a small "FILM" and a star underneath and a stretched rectangle containing 5 horizontally aligned stars enclosing a chiseled "VARIETY". Two shadow blocks from the right and left sides block out the light shining on the symbol, making it a silhouette, while a white "PRESENTA" in a rounded font wipes in from the left and right sides.

Technique: A mix of live action and traditional animation.

Music/Sounds: A triumphant orchestral theme.

Availability: Appears on Il caimano del Piave.

2nd Logo (23 December 1952-3 March 1955)

Logo: Against a twinkling space background, the same emblem from before is displayed albeit "VARIETY" is silhouetted and is against a grey trapezoid. A white block of light illuminates "VARIETY" turning it to white, along with "presenta fading on the bottom-right corner.

Technique: Traditional animation.

Music/Sounds: Another triumphant orchestral theme.

Availability: Appears on Totò e le donne and Totò e Carolina .

3rd Logo (15 December 1956)

Logo: Against a black background, the same emblem but with "VARIETY" and "FILM" silhouetted is displayed on the left side. A white block illuminates behind "VARIETY", making it more visible, as well as "FILM" doing the same thing and "presenta" fading on the bottom-right corner simultaneously.

Technique: Rostrum camera.

Music/Sounds: The opening theme of the film.

Availability: Likely a placeholder logo. Appears on Guaglione.

4th Logo (18 March 1958-24 February 1972?)

Logo: Against a black space background, two lights converge and collide, causing a red rectangle and a red triangle to appear. The red turns gold, and five black stars appear within the rectangle and one star at the bottom of the triangle. The stars become gold with black outlines. "VARIETY" appears in a chiseled gold font between the rectangle and the triangle, letter by letter. "FILM" fades in within the triangle. The final product is the same emblem as the previous logo. To the right, "Presenta" writes itself in, in a white script font.

Technique: Traditional animation.

Music/Sounds: A flourish held throughout, a rising glockenspiel tune, and the sounding of a bell.

Availability: Appears on Napoli, sole mio, and may have also appeared on Seven Blood-Stained Orchids as released on home video in Italy.

5th Logo (31 October 1969-1990?)


Logo: Against a blue space background, a white light shines in the center of the screen a few times before a red triangle spins in. A light streaks above it and causes a red rectangle to appear. Between the rectangle and triangle, a dark blue trapezoid appears, "VARIETY" appears in gold within the trapezoid, and "FILM" appears in gold within the triangle. Five stars appear one by one inside the rectangle, then from the top of the screen a sixth star streaks to the bottom of the triangle. "PRESENTA" appears in white next to the finished product, which is a simplified version of the emblem used by the previous logos.

Technique: Traditional animation.

Music/Sounds: A twinkle, followed by a series of five rising notes and a synthesized tune.

Availability: Seen on Così dolce... così perversa, The Last Shark, and also presumably on old Italian prints of Trap Them and Kill Them and Zombi 2. Also seen on Grunt! la clava è uguale.

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