Video Clauen

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 15:26, 28 November 2023 by Compooper (talk | contribs) (Text replacement - ":''' We start with " to ":''' The sequence starts with ")


1st Logo (1980s)


Visuals: The sequence starts with two gold circles at the top left corner zoom out before two more circles are added and zoom out along those circles. The process happens five times in total before the camera pans up towards the 14 circles, all arranged into a V. The screen then cuts to a green-orange gradient background where we see a golden triangle outline turning 90 degrees and zooming out, leaving copies behind. Another set of the same triangles does the same thing, albeit in the opposite direction. The camera then pans to VIDEO, written in the same golden circles before we cut to the aforementioned shape turning over a pink/blue gradient background. The camera pans up the same V shape, this time closer before panning towards CLAUEN written in the circles. It then cuts to the V, which appears to be glowing, before zooming in, where we see the shape rotating at the top half of the screen. The screen cuts to see the company name VIDEOCLAUEN on the bottom half of the screen over a blue background. The camera cuts back to the shape, which appears green before turning yellow before the camera cuts back to panning through the company name with the shape footage appearing midway. We then return to the rotating shape, in which the background is seen changing colors. The shape continues rotating as it zooms out.

Technique: A mix of live-action effects and early computer animation.

Audio: A piece of relaxing music that's actually from a song called "The Bird" by Dave Grusin.

Availability: Appears on earlier tapes from the company such as The Ladies Club, Clara and the Why Not and The Judge and the Assassin.

2nd Logo (1990s)


Visuals: There is a drawing of the sun, some mountains and clouds on a black background. Yellow dots appear on the bottom-left and form a V. "VIDEO CLAUEN" then appears letter-by-letter in cyan, and then flashes into other colors until it turns also yellow. The logo disappears, the sun starts to move and a rainbow shoots in from it, and it fills the road in between the mountains. "PRESENTA", in yellow, appears upside down, then changes to normal view, and it expands and fills in black, as the color flickers.

Technique: Primitive computer animation.

Audio: Same as the Dick Clark Productions logo from the time, which repeats twice and ends with the early-1980s Rede Record logo.

Availability: Appears on later tapes from the company such as Morgan Stewart's Coming Home.

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