Video Treasures

From the Audiovisual Identity Database, the motion graphics museum

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Logo descriptions by Nightspears, BenIsRandom, and others


1st Logo (1985-1988)

Logo: On a zooming space background, we see the Video Treasures logo in white with a red line dividing the two words. It's elongated so that it's the same width as "TREASURES". The word "PRESENTS" wipes in below from the top. On the closing variation, "PRESENTS" is omitted.

FX/SFX: Typical '80s computer animation.

Music/Sounds: A classical orchestral piece, most likely stock music. Silent on the closing version.

Availability: Scarce. This appeared on some releases of the era, including a later VHS reprint of American Tickler. This logo may also appear on early releases of PD titles that they put out, notably Charade and It's a Wonderful Life. The best way to find out is look for their older releases in clamshell packaging or if the Video Treasures logo takes up the top left corner of the box.

Editor's Note: None.


2nd Logo (1988-1998)

Nickname: "Migraine Marble"

Logo: We see a tan-colored stone wall whose bricks have the "VIDEO TREASURES" logo, same as the 1st logo, carved on them. The carved logo in the center brick fades into marble (except for the underline under "VIDEO" which is red) and zooms in towards us and shines. Finally, the stone wall fades into a plain, blue-black gradient background and the white word "Presents" appears under "VIDEO TREASURES".

Variant: There is a version of this logo that appears at the end of tapes that features the shining Video Treasures logo on the gradient background, but without "Presents" (on the Thomas the Tank Engine and Friends tape "Rusty to the Rescue and Other Stories", this logo can even be seen at the beginning instead of the standard logo!), but not all releases have this variant.

FX/SFX: The name turning into marble and zooming, the background change to blue and "Presents" fading in.

Music/Sounds: A short chime and then a long warbling synth note that is held until the logo fades out. The closing version is silent.

Availability: Rare. This logo appears on budget versions (recorded in SP, LP, or EP/SLP tape speeds) of Media Home Entertainment re-releases and such in the late 1980s to early/mid '90s. Beginning in 1996, most of Video Treasures' output was reissued under the new Anchor Bay Entertainment name (with their 1990 adjust tracking/FBI warning screens intact), although the logo still appeared on the tapes. Such examples include God Told Me To, Halloween, Prom Night, and others.

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