Virgin Media Television

Credits

Background

Living TV Group was a British TV consortium that owned channels such as Living, Bravo, Channel One (formerly Virgin1) and Challenge. It was founded in 1983 as Flextech, initially an oil services group. In 1986, the new CEO Roger Luard shifted the company's focus to become a TV programme provider and by 1990 it had acquired its first media stake for 20% of HIT Communications.

In 1999, talks began about a merger between Flextech and the telecom company Telewest. The merger was agreed upon in December 1999 and the two companies were fully merged by April 2000. Telewest would later merge with rival telecom company NTL in March 2006 to become NTL:Telewest.

When NTL:Telewest bought Virgin Mobile in July 2006, it also licensed the Virgin name and in November of that year it rebranded itself as Virgin Media. As part of this rebrand, Flextech was renamed Virgin Media Television in February 2007. When Virgin Media sold Virgin Media Television to BSkyB in 2010, it did not include the licensing to the Virgin name, thus it was rebranded Living TV Group before being integrated into BSkyB's own operations, with this consolidation being completed by the end of January 2011.

The only 2 remaining channels from Living TV Group that remain on the air today are Challenge and Living, now known as Sky Witness.

Logo (2007-2010)

Logo: On a black background with a red glow at the bottom, a yellow glowing infinity symbol fades in, which quickly fills up with red. The familiar Virgin script logo writes itself in on the left portion as "media television" fades in below. The whole thing zooms out slightly as copyright info fades in below.

Variants:

• A version exists that lacks the copyright info.
• Beginning in 2010, the logo would appear on backgrounds relating to the channel the programme was produced for, for example Living or Bravo. The logo simply fades in and shines here.
• Sometimes, the logo lacks any animation whatsoever.

Technique: CGI animation.

Music/Sounds: A few synthesized metallic whooshes corresponding with the animation.

Availability: Can be found on most programming made for Virgin Media Television's line-up of channels from the time.