Walt Disney Productions: Difference between revisions

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WDAS is NOT the same studio; it was split from it and the former Disney employees were the founders of that studio
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{{about||the main film division of Disney established in 1983|Walt Disney Pictures|the animation division spun off from Walt Disney Productions in 1986|Walt Disney Animation Studios}}
{{about||the main film division of Disney established in 1983|Walt Disney Pictures|the animation division spun off from Walt Disney Productions in 1986|Walt Disney Animation Studios}}
{{PageCredits
{{PageCredits
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|video=wwodtv, Michael Strum, Jordan Rios, TheJamesmario, Peakpasha, Aster, Sagan's Logos, Logo Archive, VPJHuk and UltimateHDVideostify
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===Background===
===Background===
'''Walt Disney Productions''' traces its beginnings to the '''Disney Brothers Studio''' (later '''Walt Disney Studio'''), an animation studio founded in 1923 by {{w|Walt Disney|Walter Elias '''"Walt" Disney'''}} and {{w|Roy O. Disney}} after the bankruptcy of their Laugh-O-Gram Studio. In 1937, the company produced its first full-length film ''Snow White and the Seven Dwarfs'', which was the first American animated feature film. Distributed by [[RKO Radio Pictures]], the film was a hit and was followed up by more films including ''Pinocchio'' (1940), ''Dumbo'' (1941), ''Bambi'' (1942), and the experimental symphony film ''Fantasia'' (1940). During World War II, however, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as ''Saludos Amigos'' (1942) and ''The Three Caballeros'' (1944). Around the same time, Disney began producing live-action films, with its first such foray being the live-action/animation hybrid ''Song of the South'' (1946). The studio's first fully live action film, an adaptation of Robert Louis Stevenson's ''Treasure Island'', would follow in 1950.
'''Walt Disney Productions''' traces its beginnings to the '''Disney Brothers Cartoon Studio''', an animation studio founded in 1923 by {{w|Walt Disney|Walter Elias '''"Walt" Disney'''}} and {{w|Roy O. Disney}} after the bankruptcy of their Laugh-O-Gram Studio. The studio would change its name to '''The Walt Disney Studio''' in 1926, then to Walt Disney Productions in 1929. In 1937, after producing several animated short subjects, the studio produced its first feature ''Snow White and the Seven Dwarfs'', which was the first feature-length American animated film. Released by [[RKO Radio Pictures]], the film was a financial success, and was followed by other equally successful animated features including ''Pinocchio'' (1940), ''Dumbo'' (1941), ''Bambi'' (1942), and the experimental symphony film ''Fantasia'' (1940). During World War II, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as ''Saludos Amigos'' (1942) and ''The Three Caballeros'' (1944). After experimenting with live-action and animation with the controversial 1946 film ''Song of the South'', the studio produced its first fully live-action film, an adaptation of Robert Louis Stevenson's ''Treasure Island'', in 1950.


In 1950, Disney returned to the animated films that made them successful with the release of ''Cinderella'', followed in quick succession by ''Alice in Wonderland'' (1951) and ''Peter Pan'' (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later [[Buena Vista Pictures Distribution]]), named after the road on which the studio was situated.
In 1950, Disney returned to the animated films that made them successful with the release of ''Cinderella'', which was followed in quick succession by ''Alice in Wonderland'' (1951) and ''Peter Pan'' (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later [[Buena Vista Pictures Distribution]]), named after the road on which the studio was situated.


After Walt died on December 16, 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as ''The Jungle Book'', ''The Happiest Millionaire'' (both 1967), and ''Bedknobs and Broomsticks'' (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action flops, such as ''The Black Hole'' (1979) and ''Tron'' (1982), most of which have since gained a cult following. Despite Disney's live-action struggles, the animation unit continued to have success with films such as ''Robin Hood'' (1973). During his tenure, Miller established [[Touchstone Pictures]] and spun off Disney's live-action film division as [[Walt Disney Pictures]] on April 1, 1983, while Buena Vista was renamed [[Buena Vista Pictures Distribution]]. In 1984, a corporate takeover led by Walt's nephew {{w|Roy E. Disney}} led to Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of ''The Black Cauldron'' (1985), the studio went into a major restructuring and was split in half, with the animation unit was split off to become [[Walt Disney Animation Studios]], while the other assets (theme parks, consumer products and broadcasting assets among others) and non-animation staff formed [[The Walt Disney Company]]. This was the final animation studio that operated since the Golden Age of Hollywood. Walt Disney Animation Studios, now headed by Roy E. Disney, would go on to produce ''The Little Mermaid'' (1989); its success led to the "Disney Renaissance" of the 1990s, which saw several equally successful films such as ''Beauty and the Beast'' (1991), ''Aladdin'' (1992), and ''The Lion King'' (1994).
After Walt Disney died in 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as ''The Jungle Book'', ''The Happiest Millionaire'' (both 1967), ''The Aristocats'' (1970), and ''Bedknobs and Broomsticks'' (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron W. Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action endeavors, such as ''The Black Hole'' (1979) and ''Tron'' (1982), most of which have since gained cult followings. Despite Disney's live-action struggles, the animation unit continued to have success with films such as ''Robin Hood'' (1973), ''The Rescuers'' (1977), and ''The Fox and the Hound'' (1981).

During Miller's tenure, two live-action film labels–[[Walt Disney Pictures]] and [[Touchstone Pictures]]–were launched in an attempt to branch out into films aimed at older audiences. In 1984, a corporate takeover led by Walt's nephew {{w|Roy E. Disney}} saw Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of 1985's ''The Black Cauldron'', the company underwent a major restructuring that led to it being renamed [[The Walt Disney Company]], with Walt Disney Pictures becoming its main film production arm and the animation division being spun off as [[Walt Disney Animation Studios|Walt Disney Feature Animation]] (now Walt Disney Animation Studios). With this reorganization, the Walt Disney Productions label ceased to exist, having been the last active golden age animation studio before its restructuring. Touchstone Pictures would continue to primarily release live-action films, with the exception of the animated films ''The Nightmare Before Christmas'' (1993), ''Gnomeo & Juliet'' (2011), and ''Strange Magic'' (2015), until its closure in 2016. Walt Disney Feature Animation, now headed by Roy E. Disney, would go on to produce ''The Little Mermaid'' (1989); the success of that film led to the "Disney Renaissance" of the 1990s, which saw the release of several equally successful animated films such as ''Beauty and the Beast'' (1991), ''Aladdin'' (1992), and ''The Lion King'' (1994).


{{ImageTOC
{{ImageTOC
|Walt Disney Pictures (1951) 2.png|1st Logo (December 21, 1948-June 22, 1977)
|Walt Disney Pictures (1951) 2.png|1st Logo (Walt Disney Presents) (December 21, 1948-June 22, 1977)
|1972.png|2nd Logo (50th Anniversary) (December 22, 1972-July 12, 1973)
|1972.png|2nd Logo (Happy 50 Years) (December 22, 1972-July 12, 1973)
|Walt_Disney_Production_(1980)_Disco.JPG.jpg|3rd Logo (June 25, 1980)
|Walt_Disney_Production_(1980)_Disco.JPG.jpg|3rd Logo (June 25, 1980)
|Walt Disney Productions (1980).jpg|4th Logo (1980)
|Walt Disney Productions (1980).jpg|4th Logo (1980)
Line 23: Line 25:
}}
}}


===1st Logo (December 21, 1948-June 22, 1977)===
===1st Logo (Walt Disney Presents) (December 21, 1948-June 22, 1977)===
<gallery mode="packed" heights="150">
<gallery mode="packed" heights="150">
File:Walt Disney Pictures (1951) 2.png|''Nature's Half-Acre: A True-Life Adventure''
File:Walt Disney Pictures (1951) 2.png|''Nature's Half-Acre: A True-Life Adventure''
File:Walt Disney Pictures (1952, Closing) 2.png|''True-Life Adventures: Water Birds''
File:Walt Disney Pictures (1952, Closing) 2.png|''True-Life Adventures: Water Birds''
File:Walt Disney Pictures (1959) 2.png|''The Shaggy Dog (1959)''
File:Walt Disney Pictures (1959) 2.png|''The Shaggy Dog'' (1959)
File:Walt Disney Pictures (1961).png|''101 Dalmatians''
File:Walt Disney Pictures (1961).png|''101 Dalmatians'' (1961)
File:Walt Disney Pictures (1965) 2.png|''Those Calloways''
File:Walt Disney Pictures (1965) 2.png|''Those Calloways'' (1965)
File:Walt Disney Pictures (1967) 2.png|''The Jungle Book (1967)''
File:Walt Disney Pictures (1967) 2.png|''The Jungle Book'' (1967)
File:Walt Disney Pictures (1973).png|''Robin Hood''
File:Walt Disney Pictures (1973).png|''Robin Hood'' (1973)
File:Walt Disney Pictures (1977) 5.png|''The Rescuers''
File:Walt Disney Pictures (1977) 5.png|''The Rescuers'' (1977)
</gallery>
</gallery>


'''Logo:''' At the start of the film, we see the 1948 corporate Walt Disney signature above "Presents". In 1973, this was changed to "Walt Disney Productions Presents".
'''Visuals:''' At the start of the film, the 1948 version of the Walt Disney corporate signature is shown with the word "Presents" under it. In 1973, this was changed to "Walt Disney Productions Presents".


'''Variant:''' In foreign countries, "presents" is replaced by that country's translation (such as "Presenta" on Italian and Spanish prints).
'''Variant:''' In foreign countries, "presents" is replaced by that country's translation (such as "Presenta" on Italian and Spanish prints).


'''Technique:''' Usually none, but on ''101 Dalmatians'', traditional animation by the company's animation division, now [[Walt Disney Animation Studios]], is used.
'''Technique:''' Usually this is a still printed cel, but on ''101 Dalmatians'', xerox-based animation by the company's animation division, now [[Walt Disney Animation Studios]], is used.


'''Music/Sounds:''' The opening theme of the movie.
'''Audio:''' The opening theme of the movie.


'''Availability:''' Seen on certain classic Disney shorts and movies of the era, making its first appearance on the ''True-Life Adventures'' series of films and last appearing on ''The Rescuers'' (1977).
'''Availability:''' Uncommon.
*Still saved on some classic Disney shorts and movies of the era but could be plastered in the future, making its first appearance on the ''True-Life Adventures'' series of films and last appearing on ''The Rescuers'' (1977).
*However, most films released during this period use an in-credit text instead of the signature script.
*However, most films released during this period use an in-credit text instead of the signature script.
*The foreign versions are rare because they were only released in theatres, VHS, Laserdisc, VCD and some DVD releases as they are usually replaced with the domestic English credits for current DVD/Blu-ray releases.
*The foreign versions were only released in theaters, VHS, Laserdisc, VCD and older DVD releases as they are usually replaced with the domestic English credits for current DVD/Blu-ray releases.


'''Legacy:''' A favorite among fans of Walt Disney and his classic films.
'''Legacy:''' A favorite among fans of Walt Disney and his classic films.


===2nd Logo (50th Anniversary) (December 22, 1972-July 12, 1973)===
===2nd Logo (Happy 50 Years) (December 22, 1972-July 12, 1973)===
[[File:1972.png|center|350px]]
[[File:1972.png|center|350px]]
{{YouTube|id=XPlOdVvQ02g}}
{{YouTube|id=XPlOdVvQ02g}}


'''Logo:''' On a {{color|scarlet|scarlet}} background with black, wavy, moving Moiré patterns, a {{color|blue}} version of Disney's 50th anniversary logo (a big "'''''50'''''" with Mickey Mouse ears on the "'''''0'''''" with the word "'''''HAPPY'''''" above it and "'''''YEARS'''''" below) appears and eventually changes the background into a blue background with images of Disney characters, outlined in {{color|green}}, facing the '''''50'''''. The "50" logo zooms out followed by "'''''HAPPY'''''" zooming out above it and "'''''YEARS'''''" doing the same below. Tinker Bell appears, flies around, and waves her wand, changing the screen to black. The 1954 Buena Vista logo would follow.
'''Visuals:''' On a {{color|scarlet|scarlet}} background with black, wavy, moving Moiré patterns, a blue version of Disney's 50th anniversary logo (a big "'''''50'''''" with Mickey Mouse ears on the "'''''0'''''" with the word "'''''HAPPY'''''" above it and "'''''YEARS'''''" below) appears and eventually changes the background into a blue background with images of Disney characters, outlined in green, facing the '''''50'''''. The "50" logo zooms out followed by "'''''HAPPY'''''" zooming out above it and "'''''YEARS'''''" doing the same below. Tinker Bell appears, flies around, and waves her wand, changing the screen to black. The 1954 Buena Vista logo would follow.


'''Technique:''' Traditional animation, which is again from Walt Disney Animation Studios.
'''Technique:''' Xerox animation, which is again from Walt Disney Animation Studios.


'''Music/Sounds:''' The first two bars of "When You Wish Upon a Star". An announcer ({{w|Dick Wesson (announcer)|Dick Wesson}}) says "And now, a 50th-anniversary presentation from Walt Disney Productions!"
'''Audio:''' The first two bars of "When You Wish Upon a Star". An announcer ({{w|Dick Wesson (announcer)|Dick Wesson}}) says "And now, a 50th-anniversary presentation from Walt Disney Productions!"


'''Music/Sounds Variant:''' On international releases, the announcer is absent, and the music is two full tones lower.
'''Audio Variant:''' On international releases, the announcer is absent, and the music is also two full tones lower.


'''Availability:''' Appeared before the 1954 Buena Vista logo on the studio's films (both original and reissues) in 1973 and also appeared briefly (twice) on the ''The Wonderful World of Disney'' episode "50 Happy Years".
'''Availability:''' Extremely rare.
*Appeared before the 1954 Buena Vista logo on the studio's films (both original and reissues) in 1973 and also appeared briefly (twice) on the ''The Wonderful World of Disney'' episode "50 Happy Years".
*It also remains intact on ''Charley and the Angel''.
*It also remains intact on ''Charley and the Angel''.
*Its first known appearance was on ''Snowball Express'', and its last known appearance was on ''A Disney Cartoon Jubilee''.
*Its first known appearance was on ''Snowball Express'', and its last known appearance was on ''A Disney Cartoon Jubilee''.
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[[File:Walt_Disney_Production_(1980)_Disco.JPG.jpg|300px|center]]
[[File:Walt_Disney_Production_(1980)_Disco.JPG.jpg|300px|center]]


'''Logo:''' Superimposed over the opening credits is "WALT DiSNEY" in the familiar corporate Disney logo style and in yellow. Right under is "PRODUCTIONS", also in yellow.
'''Visuals:''' Superimposed over the opening credits is "WALT DiSNEY" in the familiar corporate Disney logo style and in yellow. Right under is "PRODUCTIONS", also in yellow.


'''Technique:''' None.
'''Technique:''' A superimposed printed card.


'''Music/Sounds:''' The opening theme.
'''Audio:''' The opening theme.


'''Availability:''' Extinct.
'''Availability:''' Seen only on ''Mickey Mouse Disco''.
*This was spotted on ''Mickey Mouse Disco'', after the Buena Vista logo.
*The short was seen on television several times (both in the US and internationally), which includes being in episodes of various Disney cartoon compilation shows, such as ''Mickey's Mouse Tracks'', ''Donald's Quack Attack'' and ''The Ink and Paint Club'' among others.
*The short was seen on television several times (both in the US and internationally), which includes being in episodes of various Disney cartoon compilation shows, such as ''Mickey's Mouse Tracks'', ''Donald's Quack Attack'' and ''The Ink and Paint Club'' among others.
*It has never been made available on home video or on streaming, but it can be seen currently on 16mm copies of the short.
*It has never been made available on home video or on streaming, but it can be seen currently on 16mm copies of the short.
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===4th Logo (1980)===
===4th Logo (1980)===
<gallery mode="packed" heights="250">
<gallery mode="packed" heights="250">
File:Walt Disney Productions (_Popeye_ variant) (1980_1984).png
Walt Disney Productions (1980).jpg
Walt Disney Productions (1980).jpg
File:Paramount Pictures_Walt Disney Productions (_Popeye_ variant) (1980_1984).png
Paramount Pictures-Walt Disney Productions (1980).jpg
Paramount Pictures-Walt Disney Productions (1980).jpg
</gallery>
</gallery>
{{YouTube|id=-ib-sOYonuk}}
{{YouTube|id=-ib-sOYonuk|id2=NPQ-HhgdfTY|id3=IhvMF54utwM}}


'''Logo:''' We see a {{color|#00008B|dark blue}} Mickey head with waves in {{color|#87CEEB|sky blue}} within a {{color|blue}} background and on the Mickey head, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.
'''Visuals:''' There is a {{color|#00008B|dark blue}} Mickey head with waves in {{color|#87CEEB|sky blue}} within a blue background and on the Mickey head, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.


'''Variant:''' A zoomed-out version exists, appearing alongside the 1975 [[Paramount Pictures]] logo.
'''Variant:''' A zoomed-out version exists, appearing alongside the 1975 [[Paramount Pictures]] logo.


'''Technique:''' None.
'''Technique:''' A printed card.


'''Music/Sounds:''' The trailer theme.
'''Audio:''' The trailer theme.


'''Availability:''' The logo made its only appearance on the international trailer for Robert Altman's ''Popeye'' (a co-production with Paramount).
'''Availability:''' Near extinction.
* The trailer was considered lost until when the trailer and the logo were rediscovered on the Greek VHS release of ''Donald Duck Goes West''.
*The logo made its only appearance on the international trailer for Robert Altman's ''Popeye'' (a co-production with Paramount).
*The trailer was considered lost until recently when the trailer and the logo were discovered on the Greek VHS release of ''Donald Duck Goes West''.
* Also, the ''Popeye'' trailer that had this logo was rediscovered again on the Australian VHS release of ''Summer Magic''.
* On July 21, 2024, the logo was once again found on the Australian VHS print of ''Pollyanna'', there's a rumor that the French dubbed version of the trailer of Popeye had the logo found.


'''Legacy:''' It became a subject of discussions and speculations online, and is considered the most mysterious out of all the Disney logos.
'''Legacy:''' It became a subject of discussions and speculations online, and is considered the most mysterious out of all the Disney logos.
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{{YouTube|id=92HAdkcn8m4}}
{{YouTube|id=92HAdkcn8m4}}


'''Logo:''' On a blue background, we see "WALT DiSNEY" in the familiar corporate Disney logo font and in red. Right under is "PRODUCTIONS" in white. The text is zooming in to the camera.
'''Visuals:''' Over a blue background, the logo starts with "WALT DiSNEY" in the familiar corporate Disney logo font and in red. Right under is "PRODUCTIONS" in white. The text is zooming in to the camera.


'''Technique:''' 2D animation.
'''Technique:''' A zoom effect.


'''Music/Sounds:''' Just an announcer saying the company name along with the sounds from the trailer.
'''Audio:''' Just an announcer saying the company name along with the sounds from the trailer.


'''Availability:''' Ultra rare. This was spotted on the original theatrical trailer of ''The Fox and the Hound''.
'''Availability:''' Only known to appear on the original theatrical trailer of ''The Fox and the Hound''.


===6th Logo (1982)===
===6th Logo (1982)===
[[File:Walt_Disney_Productions_(1982).jpeg|center|350px]]
[[File:Walt_Disney_Productions_(1982).jpeg|center|350px]]
{{youtube|id=https://www.youtube.com/watch?v=H9Oc3TP5QFE}}
{{youtube|id=https://www.youtube.com/watch?v=H9Oc3TP5QFE}}
'''Logo:''' On a twilight background, we see the "WALT DiSNEY" script in 3D and in red, with "PRODUCTIONS" below also in red. The background fades into a cloud time-lapse. Lightning sparks appear and accumulate before being absorbed by the Disney logo, which shines and 'melts' into a red ring.
'''Visuals:''' Over a twilight background, the logo starts with the "WALT DiSNEY" script in 3D and in red, with "PRODUCTIONS" below also in red. The background fades into a cloud time-lapse. Lightning sparks appear and accumulate before being absorbed by the Disney logo, which shines and 'melts' into a red ring.


'''Technique:''' Live action and traditional animation.
'''Technique:''' Live action and traditional animation.


'''Music/Sounds:''' A choir, followed by sounds of electricity, which is part of the video's theme.
'''Audio:''' A choir, followed by sounds of electricity, which is part of the video's theme.


'''Availability:''' Ultra rare. Seen on a 1982 Walt Disney Home Video promo/demo tape.
'''Availability:''' Seen on a 1982 Walt Disney Home Video promo/demo tape.


===7th Logo (1985)===
===7th Logo (1985)===
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File:Walt Disney Productions Presents (1985).png
File:Walt Disney Productions Presents (1985).png
</gallery>
</gallery>
'''Logo:''' On a red background, we see "WALT DiSNEY" in white, with "PRODUCTIONS" and "PRESENTS" below.
'''Visuals:''' Over a red background is "WALT DiSNEY" in white, with "PRODUCTIONS" and "PRESENTS" below.


'''Technique:''' None.
'''Technique:''' A digital graphic.


'''Music/Sounds:''' None.
'''Audio:''' None.


'''Availability:''' Extremely rare. Can be seen on British pre-cert tapes of ''Walt Disney's Cartoon Classics: Cartoon Bonanza 1'' and ''2''.
'''Availability:''' Seen on the UK pre-cert VHS releases of ''Walt Disney's Cartoon Classics: Cartoon Bonanza 1'' and ''2'', respectively.


{{Navbox-WaltDisney}}{{Movie-Navbox}}{{TV-Navbox}}{{Animation-Navbox}}
{{Navbox-WaltDisney}}{{Movie-Navbox}}{{TV-Navbox}}{{Animation-Navbox}}
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[[Category:Animation logos]]
[[Category:Animation logos]]
[[Category:Television logos]]
[[Category:Television logos]]
[[Category:American film logos]]
[[Category:American film logos]]{{American film logos}}
[[Category:American television logos]]
[[Category:American television logos]]
[[Category:American animation logos]]
[[Category:American animation logos]]
[[Category:The Walt Disney Company]]
[[Category:The Walt Disney Company]]
{{Chronology||[[Walt Disney Pictures]]<br>[[Walt Disney Animation Studios]]<br>[[The Walt Disney Company]]}}
{{Chronology|[[Laugh-O-Gram Studio]]|[[Walt Disney Pictures]]<br>[[Walt Disney Animation Studios]]<br>[[The Walt Disney Company]]}}
[[Category:Logos with popular characters]]
[[Category:Logos with popular characters]]

Latest revision as of 08:29, 27 September 2024


Background

Walt Disney Productions traces its beginnings to the Disney Brothers Cartoon Studio, an animation studio founded in 1923 by Walter Elias "Walt" Disney and Roy O. Disney after the bankruptcy of their Laugh-O-Gram Studio. The studio would change its name to The Walt Disney Studio in 1926, then to Walt Disney Productions in 1929. In 1937, after producing several animated short subjects, the studio produced its first feature Snow White and the Seven Dwarfs, which was the first feature-length American animated film. Released by RKO Radio Pictures, the film was a financial success, and was followed by other equally successful animated features including Pinocchio (1940), Dumbo (1941), Bambi (1942), and the experimental symphony film Fantasia (1940). During World War II, Disney's main focus shifted to production of military films, and as such, production of animated features all but stopped. During this time, Disney put out "package films" consisting of a number of shorts put together, such as Saludos Amigos (1942) and The Three Caballeros (1944). After experimenting with live-action and animation with the controversial 1946 film Song of the South, the studio produced its first fully live-action film, an adaptation of Robert Louis Stevenson's Treasure Island, in 1950.

In 1950, Disney returned to the animated films that made them successful with the release of Cinderella, which was followed in quick succession by Alice in Wonderland (1951) and Peter Pan (1953). The latter would be the last Disney film distributed by RKO, as that year Disney established its own distribution arm Buena Vista Distribution (later Buena Vista Pictures Distribution), named after the road on which the studio was situated.

After Walt Disney died in 1966, his brother Roy took over Walt Disney Productions and oversaw the release of films such as The Jungle Book, The Happiest Millionaire (both 1967), The Aristocats (1970), and Bedknobs and Broomsticks (1971). Roy died of a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron W. Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action endeavors, such as The Black Hole (1979) and Tron (1982), most of which have since gained cult followings. Despite Disney's live-action struggles, the animation unit continued to have success with films such as Robin Hood (1973), The Rescuers (1977), and The Fox and the Hound (1981).

During Miller's tenure, two live-action film labels–Walt Disney Pictures and Touchstone Pictures–were launched in an attempt to branch out into films aimed at older audiences. In 1984, a corporate takeover led by Walt's nephew Roy E. Disney saw Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. In 1986, after the commercial failure of 1985's The Black Cauldron, the company underwent a major restructuring that led to it being renamed The Walt Disney Company, with Walt Disney Pictures becoming its main film production arm and the animation division being spun off as Walt Disney Feature Animation (now Walt Disney Animation Studios). With this reorganization, the Walt Disney Productions label ceased to exist, having been the last active golden age animation studio before its restructuring. Touchstone Pictures would continue to primarily release live-action films, with the exception of the animated films The Nightmare Before Christmas (1993), Gnomeo & Juliet (2011), and Strange Magic (2015), until its closure in 2016. Walt Disney Feature Animation, now headed by Roy E. Disney, would go on to produce The Little Mermaid (1989); the success of that film led to the "Disney Renaissance" of the 1990s, which saw the release of several equally successful animated films such as Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994).



1st Logo (Walt Disney Presents) (December 21, 1948-June 22, 1977)

Visuals: At the start of the film, the 1948 version of the Walt Disney corporate signature is shown with the word "Presents" under it. In 1973, this was changed to "Walt Disney Productions Presents".

Variant: In foreign countries, "presents" is replaced by that country's translation (such as "Presenta" on Italian and Spanish prints).

Technique: Usually this is a still printed cel, but on 101 Dalmatians, xerox-based animation by the company's animation division, now Walt Disney Animation Studios, is used.

Audio: The opening theme of the movie.

Availability: Seen on certain classic Disney shorts and movies of the era, making its first appearance on the True-Life Adventures series of films and last appearing on The Rescuers (1977).

  • However, most films released during this period use an in-credit text instead of the signature script.
  • The foreign versions were only released in theaters, VHS, Laserdisc, VCD and older DVD releases as they are usually replaced with the domestic English credits for current DVD/Blu-ray releases.

Legacy: A favorite among fans of Walt Disney and his classic films.

2nd Logo (Happy 50 Years) (December 22, 1972-July 12, 1973)


Visuals: On a scarlet background with black, wavy, moving Moiré patterns, a blue version of Disney's 50th anniversary logo (a big "50" with Mickey Mouse ears on the "0" with the word "HAPPY" above it and "YEARS" below) appears and eventually changes the background into a blue background with images of Disney characters, outlined in green, facing the 50. The "50" logo zooms out followed by "HAPPY" zooming out above it and "YEARS" doing the same below. Tinker Bell appears, flies around, and waves her wand, changing the screen to black. The 1954 Buena Vista logo would follow.

Technique: Xerox animation, which is again from Walt Disney Animation Studios.

Audio: The first two bars of "When You Wish Upon a Star". An announcer (Dick Wesson) says "And now, a 50th-anniversary presentation from Walt Disney Productions!"

Audio Variant: On international releases, the announcer is absent, and the music is also two full tones lower.

Availability: Appeared before the 1954 Buena Vista logo on the studio's films (both original and reissues) in 1973 and also appeared briefly (twice) on the The Wonderful World of Disney episode "50 Happy Years".

  • It also remains intact on Charley and the Angel.
  • Its first known appearance was on Snowball Express, and its last known appearance was on A Disney Cartoon Jubilee.

3rd Logo (June 25, 1980)

Visuals: Superimposed over the opening credits is "WALT DiSNEY" in the familiar corporate Disney logo style and in yellow. Right under is "PRODUCTIONS", also in yellow.

Technique: A superimposed printed card.

Audio: The opening theme.

Availability: Seen only on Mickey Mouse Disco.

  • The short was seen on television several times (both in the US and internationally), which includes being in episodes of various Disney cartoon compilation shows, such as Mickey's Mouse Tracks, Donald's Quack Attack and The Ink and Paint Club among others.
  • It has never been made available on home video or on streaming, but it can be seen currently on 16mm copies of the short.

Legacy: Probably the first movie logo using the modern "Disney" signature, although it was already in use elsewhere since 1956.

4th Logo (1980)


Visuals: There is a dark blue Mickey head with waves in sky blue within a blue background and on the Mickey head, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.

Variant: A zoomed-out version exists, appearing alongside the 1975 Paramount Pictures logo.

Technique: A printed card.

Audio: The trailer theme.

Availability: The logo made its only appearance on the international trailer for Robert Altman's Popeye (a co-production with Paramount).

  • The trailer was considered lost until when the trailer and the logo were rediscovered on the Greek VHS release of Donald Duck Goes West.
  • Also, the Popeye trailer that had this logo was rediscovered again on the Australian VHS release of Summer Magic.
  • On July 21, 2024, the logo was once again found on the Australian VHS print of Pollyanna, there's a rumor that the French dubbed version of the trailer of Popeye had the logo found.

Legacy: It became a subject of discussions and speculations online, and is considered the most mysterious out of all the Disney logos.

5th Logo (1981)


Visuals: Over a blue background, the logo starts with "WALT DiSNEY" in the familiar corporate Disney logo font and in red. Right under is "PRODUCTIONS" in white. The text is zooming in to the camera.

Technique: A zoom effect.

Audio: Just an announcer saying the company name along with the sounds from the trailer.

Availability: Only known to appear on the original theatrical trailer of The Fox and the Hound.

6th Logo (1982)

Visuals: Over a twilight background, the logo starts with the "WALT DiSNEY" script in 3D and in red, with "PRODUCTIONS" below also in red. The background fades into a cloud time-lapse. Lightning sparks appear and accumulate before being absorbed by the Disney logo, which shines and 'melts' into a red ring.

Technique: Live action and traditional animation.

Audio: A choir, followed by sounds of electricity, which is part of the video's theme.

Availability: Seen on a 1982 Walt Disney Home Video promo/demo tape.

7th Logo (1985)

Visuals: Over a red background is "WALT DiSNEY" in white, with "PRODUCTIONS" and "PRESENTS" below.

Technique: A digital graphic.

Audio: None.

Availability: Seen on the UK pre-cert VHS releases of Walt Disney's Cartoon Classics: Cartoon Bonanza 1 and 2, respectively.

Laugh-O-Gram Studio
Walt Disney Productions
Walt Disney Pictures
Walt Disney Animation Studios
The Walt Disney Company
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