Warner Bros. Pictures Animation

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 02:30, 16 February 2021 by imported>Spotlight (Provided an description of the new WAS logo.)




Background

In 2013, Warner Bros. relaunched their feature animation division as Warner Animation Group, debuting with The Lego Movie.

1st Logo (February 7, 2014-February 26,2021)

Nicknames: "The WB/WAG Combo", "The Transition", "The WB/WAG Shield Transformation", "The WB/WAG Transition"

Logo: We start with the normal Warner Bros. Pictures logo, but the shield is rendered differently, and it turns around to reveal a shield similar-looking to the standard Warner Bros. Pictures logo, but has a white border and red interior, and the letters "WB" are replaced by "WAG", while the wording on the banner reads "Warner Animation Group". The banner is also lower than usual. A Time Warner byline is below it in gray.

Bylines:

  • 2014-2016: "A TimeWarner Company"
  • September 23, 2016-September 22, 2017: "A TimeWarner Company"
  • July 21, 2018-: "A WARNERMEDIA Company" (with "WARNERMEDIA" in its own logo font)

Variant: On the teaser trailer for Storks, the shield is still, smaller, and less shiny, and the Time Warner byline is larger and red.

FX/SFX: CGI animation.

Music/Sounds: The opening theme of the movie. The Master and The Lego Batman Movie both feature the opening narration.

Availability: Debuted as a variant on The Lego Movie. Most of the movies that used this logo used a variant of the logo, and the standard logo appeared on the trailer for Scoob (the last movie to use this logo), and is seen on the film itself. Don't expect this to appear on Teen Titans Go! to the Movies, as the Warner Bros. Animation logo is used instead.

Editor's Note: The colors of the WAG shield are more reminiscent of the how the shield appeared in Looney Tunes cartoons that were released in the 1950s.

2nd Logo (February 26, 2021-)

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