Weston Woods

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 11:17, 19 September 2020 by imported>Atlanta0315

Background: Weston Woods is a production company founded in 1953 by Morton Schindel, that produces animated short films and audiobooks for many well-known children's books. The company was acquired in 1996 by Scholastic.

1st Logo (1960s-1996)

Nicknames: "The Trees", "Blue W"

Logo: On a black background, we see three green, stylized trees, with two blue Vs connected together, from the left to right tree, resembling a "W". The words "weston woods presents" or "a weston woods release is seen below.

Variant: A filmed version exists.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on early Weston Woods shorts (including the Gene Deitch/Rembrandt Films ones).

Editor's Note: None.


2nd Logo (1996-)Nicknames: "CGI Trees", "CGI Blue W," "The 3 Blue W Trees"

Logo: We open with the 1990 Scholastic logo. After it fades out, the same stylized trees from before, now slightly amended and in a darker green color, zoom up. Then, a flash occurs in in the middle of the trees, turning the middle section into a sky blue "W". The words "weston woods presents" or " "a weston woods release" fades in below.

Variants:

  • On later videos, it used the 2003 Scholastic logo.
  • Starting in 2011, the logo was in widescreen and it was enhanced.

FX/SFX: The logo forming.

Music/Sounds: A piano stinger is heard during the Scholastic logo, which then turns into a whimsical folk theme.

Music/Sounds Trivia: An extended version of this theme would later be used as the background music to an intro used on later Scholastic Video Collection and Scholastic Storybook Treasures DVDs.

Availability: Common on many Weston Woods videos and DVDs, starting with Harry the Dirty Dog. The 2003 variant can be seen on their later videos and Cinedigm DVD releases.

Editor's Note: None.

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