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Background

In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position. On March 1, 2022, the company launched its namesake TV channel, replacing Family CHRGD under the same license.

Logo (December 25, 2019-)

Visuals: On a white background, a turquoise/light blue colored "W" with eyes forms up as the eyes blink. Then the W in the gray "WildBrain" text is seen moving to the left of the "W". The entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.

Trivia:

This logo is inspired by the 2017-2019 logo of the London-based multi-channel network WildBrain (now known as WildBrain Spark, and not to be confused with Canada's WildBrainTV).
According to Superestudio's case study of WildBrainTV's branding, the cartoon charactered "W" in the logo is nicknamed "Wild Eyes".^[1]

Variants:

Sometimes, the "imagination runs wild" text is omitted.
Open-matte and warp-speed variants exist.
On Blaze and the Monster Machines, WildBrain's Peanuts series and specials and Dorg Van Dango, the logo is sped up.
On Malory Towers and Who Are You, Charlie Brown?, the logo is still and put inside a white box on a background (the latter having it in-credit). Within the white box, the WildBrain text seems slightly lighter than usual, while the "W" appears to be cyan instead of turquoise in color.
On season 3 of Carmen Sandiego and season 3 of the 2019 version of Are You Afraid of the Dark?, a still version is used with a black background. The former has white text and lacks the "imagination runs wild" tagline, while the latter has the text in its normal colors and includes the tagline.
- A white background version of the above variant also exists.
Starting with the Blaze and the Monster Machines Season 6 premiere "Big Rig to the Rescue!", the logo is in CGI, with the logo being reflected on a glassy surface below, and "imagination runs wild" is omitted again.
A full-screen variant also exists. This version is also darker than the normal version.

Technique: CGI. 2D animation for the earlier variant.

Audio: A synth note along with some cartoon blinking sounds as the eyes on the "W" blink and a soft whoosh. Composed by Stefan Seslija.

Audio Variants:

On Letterkenny, the music from the 4th DHX Media logo is used.
On Dorg Van Dango, the music is abridged.
Sometimes, the blinking sounds are absent.
Otherwise, it’s the ending theme of the show or none.
Sometimes, the music from a former subsidiary's logo is used, due to sloppy plastering.
An alternate theme which has a Disney-esque magical four-note theme with different blinking sounds exists.

Availability: This logo was first seen on season 8 of Letterkenny.

The logo began appearing on later seasons of DHX's ongoing series, including Blaze and the Monster Machines, Carmen Sandiego, Fireman Sam, Polly Pocket (2018), Chip and Potato, The Deep, Slugterra, and the aforementioned Letterkenny.
This logo was also used in tandem with the 3rd DHX Media logo until March 2020.
Also seen on the majority of newer WildBrain shows, such as Dorg Van Dango, My Perfect Landing, Malory Towers, Snoopy in Space, The Snoopy Show and the 2021 revival of Johnny Test and Sonic Prime on Netflix, as well as at the start of Tiny Pop airings of Rev & Roll and will likely appear on more upcoming shows from WildBrain that will begin throughout the future.
This logo also does not appear on Lucas the Spider (most likely due to being uncredited and/or time compression), Denis and Me, and Happy House of Frightenstein.
On WildBrain's remastered widescreen prints of Caillou that aired on Cartoonito in the US, this logo was plastered over the CINAR and Cookie Jar logos.
- The still logo also plasters the DHX Media logo on Disney Channel France's broadcast of Carmen Sandiego.
Currently, the alternate music version is much more common, being attached to the beginning of WildBrain's archive content (such as the 2003 Strawberry Shortcake series and Bob the Builder on the Roku Channel, and Yo Gabba Gabba!), Monster Math Squad, and various DIC Entertainment cartoons on Pluto TV.
- It's also started to plaster older logos at the end as well, as it plasters the Wildbrain Entertainment logo on Yo Gabba Gabba! and the DIC/Cookie Jar logo on Gadget Boy, both of which, once again, are on Pluto TV.
- This variant was also later seen on LEGO Friends Heartlake Stories, and the aformentioned Sonic Prime, respectively.

Legacy: The design would be used for the titular TV channel WildBrainTV, except the "W" is red, similar to the WildBrain Spark logo.

References

↑ https://www.superestudio.tv/case-studies/wildbrain/

◄

DHX Media

WildBrain

[1] ttps://www.superestudio.tv/case-studies/wildbrain/

[1]

@@ Line 1: / Line 1: @@
-{{PageCredits|description=WizardDuck, EnormousRat, and Juniorfan88|video=Pepsi9072, Brian Fagan, ClosingLogosHD, and dylan fagan}}
+{{PageCredits|description=WizardDuck, EnormousRat, and Juniorfan88|edits=CnowEnt, Henrynguye5, TheRealMarcel2000‎, Scj323347, ICantThinkOf1‎, IAmThe789Guy‎, Lighteningdoc, Eliternal12349 and Michael Kenchington|video=Broken Saw, Brian Fagan, ClosingLogosHD, and dylan fagan}}
+{{For|the British multi-channel network formerly known as WildBrain|WildBrain Spark}}
-=== Background ===
-'''WildBrain Ltd.''' (formerly named '''DHX Media, Ltd.''') is a Canadian media production and brand licensing company based in the city of Vancouver, British Columbia, Canada. Formed in 2006 by the merger of [[Decode Entertainment (Canada)|'''D'''ecode Entertainment]] and '''H'''alifa'''x''' Film Company, the name being an abbreviation of these two. They acquired [[Studio B Productions (Canada)|Studio B Productions]] in December 2007, and bought [[Wild Brain Entertainment|Wild Brain]] for $8 million in 2010, and on August 20th, 2012, DHX Media acquired [[Cookie Jar Entertainment (Canada)|Cookie Jar]] for $111 million, completing the deal on October 22 of the same year. This deal made DHX Media became the largest independent owner of children's entertainment content. DHX Media also purchased Ragdoll Worldwide from [[Ragdoll Limited (UK)|Ragdoll Limited]] and BBC Worldwide in 2013. DHX Media didn't use a logo until 2007. In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23rd, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position.
+{{Infobox company
-== DHX Media ==
+| name = WildBrain Ltd.
+| image = WildBrain logo.svg
+| predecessors =[[Wildbrain Entertainment]]<br>[[Decode Entertainment]]<br>[[Halifax Film]]<br>[[DHX Cookie Jar|Cookie Jar Group]]<br>[[DIC Entertainment]]<br>[[Ragdoll Productions|Ragdoll Worldwide]]
+| founded = 2006 ({{age|2006|1|1}} years ago)
+| founder = Michael Donovan<br>Steven DeNure
+| subsidiaries =''See [[:Category:WildBrain]]''
+| country = [[:Category:Canada|Canada]]
+}}
+===Background===
-=== 1st Logo <br>(September 9, 2007) ===
+In August 2019, Eric Ellenbogen (former [[Marvel Entertainment Group|Marvel Entertainment]] CEO and [[DreamWorks Classics|Classic Media]] founder) was named the new CEO of [[DHX Media]]. On September 23, 2019, DHX Media was renamed '''WildBrain''' as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position. On March 1, 2022, the company launched its [[WildBrainTV|namesake TV channel]], replacing [[Family CHRGD]] under the same license.
+===Logo (December 25, 2019-)===
-<gallery mode="packed" heights="200px">
+<tabber>
-File:DHX Media (Shake Hands with the Devil).png
+Images=
+<gallery mode="packed" heights="150">
+File:WildBrain (2019) 1.png
+File:EB419D25-2A41-42FB-A84B-CEFDE53B061C.jpg
+File:WildBrain (2020) 'Carmen Sandiego'.png
+File:WBMaloryTowers.img.jpg
+File:WildBrain Studios (2021).jpg
+File:WildBrain logo (2021-present).PNG
+File:WildBrain logo (2021-present) 2.jpg
+File:WildBrain logo (2021-present; fullscreen).jpg
+File:WildBrain (2022) 'Are You Afriad of the Dark'.jpg
 </gallery>
+|-|
+Videos=
+{{YouTube|id=WG7TgSkzU9o|id2=y6-0k-iHlUU|id3=HikZhwaqD60|id4=XFu1vBFOp88|id5=gOcAaTLfLgY|id6=43oGK47FByo|id7=615-wxMGjUM|id8=n9U7azjp1JY|id9=60VgR8YnzH8|id10=6OwkG2CpZTk|id11=CAB-lVW3nT8|id12=b0cm7gUFRWk}}
+</tabber>
+'''Visuals:''' On a white background, a turquoise/light blue colored "W" with eyes forms up as the eyes blink. Then the W in the {{color|slate|gray}} "WildBrain" text is seen moving to the left of the "W". The entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.
+'''Trivia:'''
-'''Logo:''' Just the following text on a black background:
+*This logo is inspired by the 2017-2019 logo of the London-based multi-channel network WildBrain (now known as [[WildBrain Spark]], and not to be confused with Canada's WildBrainTV).
+*According to Superestudio's case study of WildBrainTV's branding, the cartoon charactered "W" in the logo is nicknamed "Wild Eyes".<ref>https://www.superestudio.tv/case-studies/wildbrain/</ref>
-<div style="text-align:center;"><span style="font-family:impact;font-size:20px;">{{Font color|#ffa500|dhx}}</span><span style="font-size:20px;">{{Font color|#808080|media}}</span></div>
-'''FX/SFX:''' None.
-'''Music/Sounds:''' None.
-'''Availability:''' Rare. Seen on ''Shake Hands with the Devil'', which is credited to Halifax Film.
-'''Editor's Note:''' None.
-=== 2nd Logo <br>(October 11, 2010-April 12, 2014, 7 September 2015-30 October 2019, December 1, 2015, October 6, 2017) ===
-<gallery mode="packed" heights="150px">
-File:DHX Media (2010) 1.png
-File:DHX Media (2011).png
-File:DHX Media (2012) 1.png
-File:DHX Media (2012) 2.png
-File:DHX Media (2013) 1.png
-</gallery>
-'''Nicknames:''' "That Logo That Appears After Ponies", "Simple DHX", "Ugly DHX", "Media DHX", "The Brony Logo"
-'''Logo:''' On a black background, we see the letters "'''dhx'''" in white, surrounded by a thick blue outline. Above "'''hx'''" is a white "media", set in Gill Sans.
 '''Variants:'''
+*Sometimes, the "imagination runs wild" text is omitted.
-:*On every show and movie from 2013 to 2014 (excluding ''My Little Pony: Equestria Girls''), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd."
+*Open-matte and warp-speed variants exist.
-:*A white background version of the above variant appears on the Canadian sitcom ''Satisfaction''.
+*On ''Blaze and the Monster Machines'', WildBrain's ''Peanuts'' series and specials and ''Dorg Van Dango'', the logo is sped up.
-:*A version of the ''Satisfaction'' variant without the clouds and the byline shifted slightly to the left appears on ''Pet Peeves''.
+*On ''Malory Towers'' and ''Who Are You, Charlie Brown?'', the logo is still and put inside a white box on a background (the latter having it in-credit). Within the white box, the WildBrain text seems slightly lighter than usual, while the "W" appears to be {{color|aqua|cyan}} instead of {{color|turquoise|turquoise}} in color.
-:*There's a black and white version used on the ''Inspector Gadget DVD Megaset'' where the logo is stationary.
+*On season 3 of ''Carmen Sandiego'' and season 3 of the 2019 version of ''Are You Afraid of the Dark?'', a still version is used with a black background. The former has white text and lacks the "imagination runs wild" tagline, while the latter has the text in its normal colors and includes the tagline.
-:*On ''Doozers'', a Jim Henson copyright notice is below the DHX Media byline.
-:*An in credit version appears on ''Messy Goes to Okido''.
+**A white background version of the above variant also exists.
+*Starting with the ''Blaze and the Monster Machines'' Season 6 premiere "Big Rig to the Rescue!", the logo is in CGI, with the logo being reflected on a glassy surface below, and "imagination runs wild" is omitted again.
-:*On ''Rastamouse'', "media" is grey.
+*A full-screen variant also exists. This version is also darker than the normal version.
+'''Technique:''' CGI. 2D animation for the earlier variant.
-'''FX/SFX:''' Usually none, being a still picture, but sometimes it is slowly zooming towards the viewer.
-'''Music/Sounds:''' The end theme of the show or silence.
-'''Availability:''' Pretty common. The still version appears at the end of ''Pound Puppies'' from "My Fair Rebound" onward, ''My Little Pony: Friendship is Magic'' from "Lesson Zero" to "Pinkie Apple Pie", some episodes of Rastamouse and the first two seasons of ''Littlest Pet Shop'', all of which are on Discovery Family (formerly Hub Network), and the zooming-in version appears on season 2 of ''How To Be Indie'' on Disney Channel in the UK and YTV in Canada. Made surprise appearances on the TV movie ''Bob's Broken Sleigh'' and at the end of ''My Little Pony: The Movie''.
-'''Editor's Note:''' None.
-=== 3rd Logo <br>(January 18, 2014-November 1 2019) ===
-<gallery mode="packed" heights="150px">
-File:DHX Media (2014) 1.png
-</gallery>
-'''Nicknames:''' "That Logo That Appears After Ponies II", "Bouncing DHX", "Ugly DHX II", "Media DHX II", "The Brony Logo II"
-'''Logo:''' On a white background, the blue letters "{{Font color|#006ec2|'''d'''}}", "{{Font color|#006ec2|'''h'''}}", and "{{Font color|#006ec2|'''x'''}}", as well as the black letters "m", "e", "d", "i", and "a", bounce onto the screen from different directions. The "i" does not have a dot; the dot rolls onto the screen from the right. The letters in "'''dhx'''" turn white as the thick blue outline from before fades in and the letters jump into it, with the letters in "media" jumping on top of it. The dot of the "i" jumps on top of the letter and bounces slightly before settling into place.
-'''Variants:'''
-:*On some shows, such as the ''Inspector Gadget'' CGI series, a copyright date appears below.
-:*A still version exists on Super Why, plastering the 2007 Decode Entertainment logo.
-:*On the 2015 reboot of ''Teletubbies'', the logo appears as an in-credit logo.
-'''FX/SFX:''' The letters bouncing and the appearance of the "dhx" outline. It's done in actually pretty nice CGI.
-'''Music/Sounds:''' A set of bouncing sounds and a chorus of children chanting "D-H-X!" over a whimsical piano/banjo ditty.
-'''Music/Sounds Variants:'''
-:*On the Romanian version of ''Dr. Dimensionpants'' and the Indonesian version of ''Rev & Roll'', the chorus of children isn't heard.
-:*On ''Make It Pop'' and the ''My Little Pony: Friendship is Magic'' episode "Rarity Investigates" (which also had the regular end theme replaced with a jazzy rendition of the theme), the end theme plays over the logo.
-:*On the French-Canadian version of the ''Inspector Gadget'' CGI series, a more generic banjo ditty replaces the chorus of children, and on both the English and French versions of the series, an one-note trumpet is heard.
-:*A long version of the theme exists. After the chorus of children, the dot jumps on the "i", then we hear a high trumpet note that is held for a bit, as well as a laughter from a comedian, then the music stops and we hear two more laughs.
-'''Availability:''' Common. Seen on newer episodes of ''My Little Pony: Friendship is Magic'' starting with "Rainbow Falls", seasons 3 and 4 of ''Littlest Pet Shop'', the ''Inspector Gadget'' CGI series, ''Dr. Dimensionpants'', the 1st season of ''Make It Pop'', and possibly other shows. Also seen on DVD releases of said shows. The in-credit variant can be seen on the 2015 ''Teletubbies'' reboot. Don't expect this logo on ''Peanuts'' (2014 TV Series).
-'''Editor's Note:''' None.
-=== 4th Logo <br>(October 28, 2014-October 11, 2019) ===
-<gallery mode="packed" heights="150px">
-File:DHX Media (2015).png
-</gallery>
-'''Nicknames:''' "Sliding DHX", "Ugly DHX III", "Media DHX III", "The Degrassi Logo", "Simple DHX II"
-'''Logo:''' On a white background, we see the same DHX outline and text from the previous logo forming the DHX logo, the outline from the left, and the text from the right. After that, the logo very quickly zooms out then back in. Above the logo, the text "media", along with a copyright notice, transitions in from the right, with it is a registered trademark notice.
-'''FX/SFX:''' The outline and text sliding, and the zoom-out.
-'''Music/Sounds:''' A reverse cymbal clang and 3 synth notes.
-'''Availability:''' Seen on the 14th season of ''Degrassi: The Next Generation'' on TeenNick in the US and MTV Canada, ''Degrassi: Next Class'' on Netflix and F2N in Canada, the 2nd season of ''Make It Pop'' on Nickelodeon, and pretty much all of DHX's live-action productions, replacing the [[Epitome Pictures (Canada)|Epitome]] logo with it.
-'''Editor's Note:''' None.
-== WildBrain ==
-=== 1st Logo <br>(December 25, 2019-) ===
-<gallery mode="packed" heights="200px">
-File:WildBrain (2019) 1.png
-</gallery>
+'''Audio:''' A synth note along with some cartoon blinking sounds as the eyes on the "W" blink and a soft whoosh. Composed by Stefan Seslija.
-'''Nicknames:''' "Imagination Runs Wild", "The W with Eyes", "Simple WildBrain"
+'''Audio Variants:'''
-'''Logo:''' On a white background, A blue "W" with eyes forms up as the eyes blink. Then the W in the gray "WildBrain" text is seen moving to the left of the W. Then, the entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.
+*On ''Letterkenny'', the music from the 4th [[DHX Media]] logo is used.
+*On ''Dorg Van Dango'', the music is abridged.
+*Sometimes, the blinking sounds are absent.
+*Otherwise, it’s the ending theme of the show or none.
+*Sometimes, the music from a former subsidiary's logo is used, due to sloppy plastering.
+*An alternate theme which has a Disney-esque magical four-note theme with different blinking sounds exists.
+'''Availability:'''  This logo was first seen on season 8 of ''Letterkenny''.
-'''FX/SFX:''' All the animation in the logo.
+*The logo began appearing on later seasons of DHX's ongoing series, including ''Blaze and the Monster Machines'', ''Carmen Sandiego'', ''Fireman Sam'', ''Polly Pocket'' (2018), ''Chip and Potato'', ''The Deep'', ''Slugterra'', and the aforementioned ''Letterkenny''.
+*This logo was also used in tandem with the 3rd DHX Media logo until March 2020.
+*Also seen on the majority of newer WildBrain shows, such as ''Dorg Van Dango'', ''My Perfect Landing'', ''Malory Towers'', ''Snoopy in Space'', ''The Snoopy Show'' and the 2021 revival of ''Johnny Test'' and ''Sonic Prime'' on Netflix, as well as at the start of Tiny Pop airings of ''Rev & Roll'' and will likely appear on more upcoming shows from WildBrain that will begin throughout the future.
+*This logo also does not appear on ''Lucas the Spider'' (most likely due to being uncredited and/or time compression), ''Denis and Me'', and ''Happy House of Frightenstein''.
+*On WildBrain's remastered widescreen prints of ''Caillou'' that aired on Cartoonito in the US, this logo was plastered over the [[CINAR]] and [[DHX Cookie Jar|Cookie Jar]] logos.
+**The still logo also plasters the DHX Media logo on Disney Channel France's broadcast of ''Carmen Sandiego''.
+*Currently, the alternate music version is much more common, being attached to the beginning of WildBrain's archive content (such as the 2003 ''Strawberry Shortcake'' series and ''Bob the Builder'' on the Roku Channel, and ''Yo Gabba Gabba!''), ''Monster Math Squad'', and various [[DIC Entertainment]] cartoons on Pluto TV.
+**It's also started to plaster older logos at the end as well, as it plasters the [[Wildbrain Entertainment]] logo on ''Yo Gabba Gabba!'' and the DIC/Cookie Jar logo on ''Gadget Boy'', both of which, once again, are on Pluto TV.
+**This variant was also later seen on ''LEGO Friends Heartlake Stories'', and the aformentioned ''Sonic Prime'', respectively.
+'''Legacy:''' The design would be used for the titular TV channel WildBrainTV, except the "W" is red, similar to the WildBrain Spark logo.
-'''Music/Sounds:''' Same as the 4th DHX Media logo.
+==References==
-'''Availability:''' First seen on Season 8 of ''Letterkenny'' digital online on Crave TV and may appear on many upcoming shows from Wildbrain that began throughout the future.
+<references />
+{{Chronology|[[DHX Media]]}}
+[[Category:Television logos]]
-'''Editor's Note:''' The zooming of the WildBrain text makes the logo look like a cheap placeholder
+[[Category:Animation logos]]
-[[Category:Television Logos]] [[Category:Family/Animation Logos]] [[Category:Canadian Logos]] [[Category:Canadian Television Logos]] [[Category:Canadian Family/Animation Logos]]
+[[Category:Canada]]
+[[Category:Canadian television logos]]
+[[Category:Canadian animation logos]]
+[[Category:WildBrain]]
+[[Category:English-language logos]]