Wolf Entertainment

Background

Wolf Entertainment is the production company of Dick Wolf, best known as the creator of the Law & Order franchise. In addition to L&O, the company is responsible for the Chicago (a.k.a. One Chicago) and FBI (a.k.a. The FBIs) franchises, among other shows created by Wolf. The company was founded in 1988. Until 2019, it was known as "Wolf Films".

Wolf Films

Contents

Logo (September 21, 1989-)

Wolf Entertainment

Contents

1st Logo (April 7-September 10, 2019)	2nd Logo (September 24, 2019-)

Wolf Films

Logo (September 21, 1989-May 16, 2019)

Early version
Fullscreen version
Close-up version
Widescreen version
Enhanced HD version
Reality version
Portuguese variant
Law & Order: UK in-credit version
Law & Order: UK season 7 in-credit version

Visuals: On a dark red sky with a few stars over it is a wolf in the distance howling at the moon (represented by a white sphere) while standing on a dark, black ground. Superimposed over this footage is the company name in blue with white shadows, in a serif font.

Variants:

The color of the sky may vary.
- In the early version of this logo, the sky looks like a night sky.
- Starting in 1990, the sky is more like a sunset.
- There could also be a mixture of a sunset turning into a night sky.
Two versions for high-definition shows exist:
- The first one is basically the original version of the logo in 16x9. This was used from 1999 to 2011.
- The second version is a enhanced version of the logo. This was introduced in 2011.
The height of the hill may vary.
An earlier animated version exists. The text is seen as usual starting from black, but starting from a purple night sky, the moon is rising, and the wolf is animated, howling to the screen. The text then later turns blue, and the sky also turns to a normal night sky.
On the Mann & Machine episode "Truth or Consequences" and the season 3 Law & Order episode "Jurisdiction", the moon is seen rising to its spot.
On Law & Order: UK, the Wolf Films logo is seen on the lower left with the NBC Universal Television Studio logo on the right and the Kudos Film & Television logo with the Shine Group byline below above the Wolf/NUTS logos with the letter "A" above the Kudos logo and the word "Production" below the logos. On season 7, it's the current Kudos logo with the Shine Group byline below the Kudos logo. Except below the Wolf/NUTS logo, the word "For" is also seen below followed by the 2013 ITV logo below.
On the reality show Stars Earn Stripes, "FILMS" is replaced by "REALITY LLC".
On the CIC Video Portuguese VHS release of the pilot for H.E.L.P, "LEGENDAS VIDEOLAB" in dark blue appears below the logo.

Technique: A mix of live-action and computer animation.

Audio: A stock soundbite of a wolf howling and crickets chirping.

Audio Variants:

Sometimes, the closing theme of the show plays over it.
The earlier animated variant has more sounds of crickets chirping, as well as an owl hooting.
NBC and CBS play their own generic music over the logo instead, both having done so since 1994, as well as ABC since 1998.

Availability: Seen on all of Dick Wolf's productions for over 30 years.

It can be seen on all of the pre-2019 series in the Law & Order franchise, which consists of the original Law & Order (original run only; the revival uses the 2nd Wolf Entertainment logo), its made-for-TV movie Exiled: A Law & Order Movie, its spin-offs Special Victims Unit (until season 20), Criminal Intent, Trial by Jury, Los Angeles and True Crime, and the foreign adaptation Law & Order: UK.
Other Dick Wolf series featuring this logo includes the Chicago franchise, consisting of Chicago Fire (until season 7), Chicago P.D. (until season 6), Chicago Med (until season 4) and Chicago Justice.
It was also seen on other shows that Wolf created such as Nasty Boys, Players, 3AM, New York Undercover, The Wright Verdicts, Mann & Machine, the short-lived reality series Arrest & Trial, the 2003 revival of Dragnet, the failed pilot of Lost & Found, the 1993 TV series Crime & Punishment, and the first season of FBI on CBS.
It was also seen on Prosecuting Evil with Kelly Siegler.
The animated variant can be seen on earlier Wolf productions like Christine Cromwell and Nasty Boys.

Legacy: An iconic and well-remembered logo for any fan of the works of Dick Wolf.

Wolf Entertainment

1st Logo (April 7-September 10, 2019)

Visuals: Same as the previous logo, but with a few changes: as the logo fades in, the familiar setting is shown in a more realistic fashion, with the added nebula, the detailed moon, now in between the text and the wolf, and being slightly less saturated as a result. The text is also smaller, with "ENTERTAINMENT" in place of "FILMS" and in a different font, which is now animated, fading and slightly zooming in after the first second before it stops moving a second later. The wolf is no longer between the "L" and "F" of "WOLF" and is now at the far right of the logo, and is also animated, now howling throughout the logo.

Variant: On First Responders Live, the logo moves differently. Here the text wipes in, while the wolf is howling.

Technique: A mix of live-action and CGI.

Audio: Same as before.

Audio Variants:

The howl is slightly different on First Responders Live.
Fox airings of the aforementioned show used a generic theme.

Availability: Seen on the Oxygen original series Murder for Hire, and First Responders Live on Fox.

2nd Logo (September 24, 2019-)

2019 variant
2021 variant
Alternate version

Visuals: On a night sky is the moon on the bottom left, above the ground, with a silhouette of a wolf howling on the right. A silhouette of the company name can also be seen. The moon rises and places itself behind the "W" in "WOLF" as the company name turns blue. "WOLF" shines as the background turns black, leaving only the moon and the text.

Trivia: This logo was designed by Chermayeff & Geismar & Haviv of New York, a firm also responsible for the six-feathered NBC Peacock, the 1984 PBS logo, the 1990 Viacom "Wigga Wigga" logo, the 1965 Screen Gems Television logo, the 2014 RatPac Entertainment logo, the Warner Bros. Discovery logo, among other designs.

Later Variant: Starting with season 4 of FBI, season 3 of FBI: Most Wanted and season 1 of FBI: International, the logo is animated differently. The sequence starts with the moon, now placed in the bottom center, with a silhouette of a wolf more visible. As the wolf howls, the moon rises and places itself on its usual position.

Technique: A mix of live-action and 2D computer animation.

Audio: Same as the first two logos, but slightly different.

Audio Variant: NBC and CBS airings use their generic themes.

Availability:

First seen on the second season of FBI on CBS, then seen on the fifth season of Chicago Med, the eighth season of Chicago Fire, the seventh season of Chicago P.D. and the 21st season of Law & Order: SVU on NBC.
It is also seen on new shows that Dick Wolf created like FBI: Most Wanted, Law & Order: Organized Crime and FBI International, as well as the revival of the original Law & Order and the CNBC series Blood & Money.