Yle

From the Audiovisual Identity Database, the motion graphics museum

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Background: Finnish Broadcasting Company (Yle) is the name of the state-owned Finnish radio and television agency, that is founded in Helsinki on May 29, 1926. Originally named as "O.Y. Suomen Yleisradio – A.B. Finlands Rundradio", the company started as a radio broadcaster, but during 1957, Yleisradio did the test broadcasting on television. Suomen Televisio was launched with regular broadcasting beginning in next year on January 1, 1958. The first television newscast from Yleisradio aired in September 1, 1959. Following the acquisition of Tesvisio and Tamvisio in 1964, Yleisradio renamed its Suomen Televisio as TV-ohjelma 1 and its new second channel TV-ohjelma 2. Both of these channels were then later renamed simply TV1 and TV2 in 1971, and again as Yle TV1 and Yle TV2 since 2000. Both channels had separate programming blocks over the years (MTV and FST) and additional channels such as Yle Teema & Fem and TV Finland were created alongside two channels. For three decades, Yleisradio owned fully the television monopoly in Finland until the Finnish TV channel reforming happened in 1993 with MTV3 becoming its own commercial television station. In 1994, the company was renamed as Yleisradio Oy or simply Yle, while in 2012, the company's brand was revamped. Prior January 1992, Yle didn't use their company logo in any of their television channels.

1st Logo
(January 1, 1992-1999)

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Nicknames: "yle", "Cyan Stamp", "Soft Cyan Box"

Logo: On a black background, we see three bright letters appearing one at a time, forming a word "yle" with a cyan block with soft edges popping in behind it. As the cyan block pops in, the black background gets brighter from the center point of the screen, becoming white. As the logo moves little bit closer, while we see tiny sparkle on top of the "l".

Variant: A letterbox version of the logo exists on home video releases.

FX/SFX: The lighting effects on the background, popping letters and cyan block.

Music/Sounds: A four-note synth piano chime followed by a brief echoing that quickly fades out.

Availability: Current.

  • The opening logo could be spotted in almost every regular program or television show aired on Yle channels.
  • It can also be spotted as opening logo in home video releases distributed by Yle Tallennemyynti/Yle Myynti and VLMedia Oy.
  • Home video releases that have the aspect ratio of 4:3 feature the separate letterboxed logo.
  • However since 2016, the logo has quietly disappeared from television, but it could still be discovered on recent home video releases along with VLMedia Oy logo.

Editor's Note: None.

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