Zoot Review

From the Audiovisual Identity Database, the motion graphics museum


Tag (2000s-2010)


Visuals: On a red blanket-like background with a black overshadow, a red oval is seen in the centre. Below it is the white word "r e v i e w". Over the oval, the silver word "Zoot", in a metallic cursive-like font, draws itself out. After "Zoot" is formed, the white words "with [NAME OF REVIEWER]", in the same font as "r e v i e w", appears below "r e v i e w".

Variants:

  • A later version exists. Here, the logo is redesigned ("Zoot" is smaller, in white and in a different cursive font (and has a registered mark next to it), the oval is also smaller, and the font for "r e v i e w" and the announcement of the reviewer in question are different) and the background consists of what appear to be red sparkles. An example of this variant's usage in an ad can be seen in the image above.
  • A third version was used between the two. However, it remains lost.

Technique: CGI.

Audio: Crashing-like sounds play throughout the logo. There is also a male announcer saying "Zoot Review" in a deep voice.

Availability: Seen at the start of all Zoot Review commercials (an example being a Franklins commercial with Laura Csortan as the reviewer), which were broadcast in Australia until sometime in 2010. They were also shown in a few other countries, including South Africa, Indonesia, and New Zealand, among others.

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