1 FL TV

From the Audiovisual Identity Database, the motion graphics museum


Background

1 FL TV is Liechtenstein's first television broadcaster, began operations on 15 August 2008 after receiving a government license under the leadership of businessman Peter Kölbel, and later, Austrian businesswoman Beatrix Schartl took over the venture following Kölbel's death. Although Liechtenstein had expressed interest in participating in the Eurovision Song Contest in 1969 and 1976, the lack of a domestic television station at the time prevented their involvement. With the launch of 1 FL TV, there was potential for future participation if the station became a member of the European Broadcasting Union (EBU). However, on 9 August 2022, 1 FL TV's managing director, Sandra Woldt, announced that the station would no longer pursue EBU membership or Eurovision participation, choosing instead to focus on domestic reporting.

ID (August 15, 2008)


Visuals: Over a purple land, there is a yellow sparkle moving from the left to the right leaving a yellow sparkles while cubes flies from the right to the center. As the penultimate cube flies to the center, a shine starts to appear and three cubes (containing a white 1 in a black cube, a black "FL" in a white cube, and a white "TV" in a black cube) flies while spinning, at the center, the cubes are settled, reading "1 FL TV".

Technique: CGI.

Audio: A cheerful glockenspiel-like and trumpet music.

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