20th Century Home Entertainment (Rewind Bumpers)

From the Audiovisual Identity Database, the motion graphics museum


Background

In Australia, 20th Century Home Entertainment used these bumpers at the end of VHS releases to remind the viewer to rewind their cassette.

1st Bumper (1983-1995)

Visuals: It's essentially just either the second or third CBS/Fox Video logos, the first Fox Video logo, the Medusa Communications logo or the Screen Time Entertainment logos, but usually with a freeze-frame at the end.

Technique: Computer effects, Scanimate and/or CGI.

Audio: The music of whatever logo is shown. After it, a male voiceover, Don Rainsford from Channel 7, says "Please rewind this cassette before returning it to your video library."

Audio Variants:

  • From 1983-1984, a different male announcer says "Don't forget to rewind this tape before returning it to your video library."
  • From 1991 until mid-1992, only the voiceover is heard on the Fox Video variant.
  • On some CBS/Fox Video releases, Chelsea Brown asks "Could you please rewind your cassette before returning it to your video library?"
  • On the 1991 "Uncut Version" VHS of Marked for Death, the full fanfare plays, minus the opening drumbeats, after which Rainsford's voiceover is heard.

Availability:

  • The 1983 version appears at the end of early CBS/Fox Video releases in Australia, such as the 1984 releases of The Star Chamber and The Empire Strikes Back.
  • The post-1984 versions are seen at the end of most CBS/Fox Video and Fox Video titles in Australia, plus titles from labels Medusa Communications and Screen Time Entertainment.

2nd Bumper (1995-2005)

Visuals: A black-blue gradient background fades in, with the following text (in a Times New Roman font) over it:

PLEASE REWIND
THIS CASSETTE
BEFORE RETURNING
IT TO YOUR
VIDEO LIBRARY

Variant: Starting in 1999, The same text appears on a black background, this time in a Helvetica font.

Technique: A still graphic.

Audio: Rainsford's voiceover from the previous bumper.

Availability:

  • Seen at the end of 20th Century Fox Home Entertainment releases in Australia, such as Broken Arrow, Bushwhacked, Bye Bye Love, Circuitry Man II, Courage Under Fire, Digital Man, Down Periscope, Dr. Dolittle, Dunston Checks In, The Full Monty, In the Shadow of Evil, Power Rangers: The Movie, She's the One, Speed 2: Cruise Control, The Tomorrow Man, The Truth About Cats & Dogs, Top Dog, Turbo: A Power Rangers Movie, and Volcano.
  • The 1999 version is seen at the end of later 20th Century Fox Home Entertainment releases in Australia, such as Bedazzled, Entrapment, X-Men, The Banger Sisters, and Robots.
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