3BM Television

From the Audiovisual Identity Database, the motion graphics museum


Background

3BM Television was an independent television company. On 27 February 2004, Zinc Media acquired the company.

1st Logo (October 22, 1996-2004)

Visuals: Set on a white background, a "3" is drawn with its shadow also visible. Two copies of the character, coloured blue and green respectively, slide out from the left and right, forming the company's name while a red slash draws through the "3"'s left side. Then, in-credit information fades in below, containing the company and its co-producer's names as well as the copyright notice.

Bylines:

  • 22 October 1996-2004: None.
  • 2004: A Ten Alps Company.

Variants:

  • The bottom text may address the company name alternatively; the most notable example being Three BM Television.
  • Sometimes, the logo is still.
  • On a few programmes, the logo is squished.
  • A shadow-less version exists.
  • Sometimes, the logo is set on a black background.
  • On What Makes Mozart Tic, the logo is inside a white rectangular box.
  • The logo may appear as an in-credit notice.

Technique: 2D animation.

Audio: The ending theme of the programme.

Availability:

  • It was seen on many documentaries from the late 1990s to early 2000s.
  • Some such as early episodes of Zero Hour and Secrets of The Dead are accessible through home media and on-demand releases while others such as some Secret Lives documentaries, Auntie: The Inside Story of the BBC, among others are either only traceable through original video recordings or appointment viewings at a BFI venue.

2nd Logo (September 23, 2004-2008)

Visuals: Same as the previous logo, but on a black background. Also, the saturation of the main logo has increased where the characters are coloured pure red, medium sea green, and dodger blue respectively.

Bylines:

  • 2004-2006: A division of Ten Alps Communications plc
  • 2005: A division of Ten Alps plc

Technique: A still, computerized graphic.

Audio: The ending theme of the programme.

Availability: Seen on their later productions, which includes later episodes of Zero Hour, Nuremberg: Goering's Last Stand, the Extraordinary People documentary "The Boy With A Tumour For A Face", among several others.

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