Logo: Set on a white background, a "3" is drawn with its shadow also visible. Two copies of the character, coloured blue and green respectively, slide out from the left and right, forming the company's name while a red slash draws through the "3"'s left side. Then, in-credit information fades in below, containing the company and its co-producer's names as well as the copyright notice.
Bylines:
- 22 October 1996-2004: None.
- 2004: A Ten Alps Company.
Variants:
- The bottom text may address the company name alternatively; the most notable example being Three BM Television.
- Sometimes, the logo is still.
- On a few programmes, the logo is squished.
- A shadow-less version exists.
- Sometimes, the logo is set on a black background.
- On What Makes Mozart Tic, the logo is inside a white rectangular box.
- The logo may appear as an in-credit notice.
Technique: 2D animation.
Music/Sounds: The ending theme of the programme.
Availability: Rare.
- It was seen on many documentaries from the late 1990s to early 2000s.
- Some such as early episodes of Zero Hour and Secrets of The Dead are accessible through home media and on-demand releases while others such as some Secret Lives documentaries, Auntie: The Inside Story of the BBC, among others are either only traceable through original video recordings or appointment viewings at a BFI venue.