ABS-CBN (1961-1972)

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 10:03, 9 August 2023 by Logoarto (talk | contribs) (Text replacement - "station IDs]]" to "television identifications]]")


Background

On February 1, 1967, the Lopez brothers' Chronicle Broadcasting Network (CBN) was renamed ABS-CBN Broadcasting Corporation. ABS-CBN opened its Broadcast Center along Bohol Avenue, Quezon City on December 18, 1968, and on November 14, 1969, DZAQ-TV was transferred to channel 2, where it remained the positioning frequency of the station for more than 50 years, while DZXL-TV transferred to channel 4 (and later became the state-run People's Television Network).

On September 23, 1972, ABS-CBN was forced to shut down, due to then-President Ferdinand Marcos' declaration of martial law. A year later, Roberto Benedicto (who owned the Kanlaon Broadcasting System at the time) acquired its corporate assets (including the Broadcast Center) and established a new network called Banahaw Broadcasting Corporation, with DZAQ-TV becomong its flagship station.

1st (known) Logo (1966?)

Logo: The words "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M.", stacked on top of each other, zoom in against a color bar background. When it fully zooms in, the text fades out.

Technique: Camera-controlled animation.

Music/Sounds: None.

Availability: Extinct. It can be found here.

2nd (known) logo (February 1, 1967-September 23, 1972)

Logo: On a black background, inside a square outline is a vertical line (which represents a transmitter), and three circles surrounding it (which represents the three island groups of the Philippines which are Luzon, Visayas, and Mindanao).

Technique: None.

Music/Sounds: A flute playing ABS-CBN's 13-note corporate jingle.

Availability: Extinct.

Alto Broadcasting System
Chronicle Broadcasting Network
ABS-CBN (1961-1972)
Banahaw Broadcasting Corporation
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