ACS Manufacturing Corporation

From the Audiovisual Identity Database, the motion graphics museum


1st Tag (June 8, 2001–2008)

Visuals: On a white background, there is the ACS logo (a red rectangle with the text "ACS" in lowercase carved on it). Above it is the text "Another Quality Product of:", and below the logo is the text "ACS MANUFACTURING CORPORATION", followed by "ISO 9001:2000 Certified" and "WORLD CLASS QUALITY MANAGEMENT SYSTEM".

Variant: On some commercials, "ISO 9002- Certified" are used instead of "ISO 9001:2000 Certified".

Technique: Digital art and editing.

Audio: An orchestral jingle accompanied by a set of female voices singing "A... C... S!" (E♭ A♭ B♭) (from 2001–2003) and the improved and more synthesized of the 2001 jingle (June 25, 2011–present), the ending audio from the commercial, or none.

Availability: It appeared on the Hi-Density Pride commercials from 2002 to 2007, and the Smart Dishwashing Detergent commercial from 2006 to 2008.

2nd Tag (2006–December 2017)

Visuals: It's the same as the previous tag, except that the words "ISO 9001:2000 Certified" and "WORLD CLASS QUALITY MANAGEMENT SYSTEM" were removed. Also, the ACS logo is improved and larger, and the text above and below it is smaller.

Variants:

  • The text "Another quality product of" may be written in sentence case or have all words (except "of") capitalized.
  • On the 2006-2007 Pride All-Purpose Detergent commercial "Another quality product of" is absent.
  • A version with the text in a different font exists.
  • On commercials from 2007 to 2010, the ACS logo is shown in its previous design.
  • On commercials in 2008, the entire thing is smaller.
  • A widescreen version exists.
  • On the 2009-2010 Automatic Pride commercial, it only shows the ACS logo without any text.

Technique: Digital art and editing.

Audio: The ending audio from the commercial, or none.

Availability:

  • Known to appear on many Pride, Star Wax, Smart Dishwashing, and Unique Toothpaste commercials.
  • The widescreen version appeared at the end of the Unique Toothpaste commercial from late 2008 to 2010.
  • Although the logo was fully retired in 2010, it continues to be seen on DZRH News Television, PBO, and Viva TV (now Viva Cinema) at the end of the Pride Bareta commercial until December 2017.

3rd Tag (May 14, 2010–September 20, 2017)

Visuals: On a white background, there is the red ACS logo, now in 3D, with the company name below in blue.

Variants:

  • A widescreen version exists.
  • On the 2010–2017 Pride Detergent with Fabric Conditioner “Gaan-Da!” TVC, the text "ISO CERTIFIED WORLD CLASS QUALITY" is below.

Technique: Shining/wiping effects.

Audio: The ending audio from the commercial, or none.

Availability: Known to appear on the Smart Anti-Bacterial Dishwashing Liquid, Unique Toothpaste, Pride Detergent with Fabric Conditioner, and Star Wax commercials from 2010 to 2011. The widescreen version appears on the latter three.

4th Tag (June 25, 2011–December 24, 2017)

Visuals: It's the same as the previous tag, except the ACS logo is larger and darker, and the text "AFFORDABLE CLEANING SATISFACTION" (which is the one of the meanings of the ACS initialism and the letters "A", "C", and "S" are in red text while the rest are in blue) below the logo instead of "ACS MANUFACTURING CORPORATION".

Technique: Shining/wiping effects.

Audio: An improved and more synthesized of the 2001 "A... C... S!" jingle.

Audio Variant: On the Shield Bath Soap commercial, the jingle is sped-up.

Availability: Known to appear on the Smart Dishwashing, Unique Toothpaste, Pride, Shield Bath Soap, and Heaven Baby Diaper commercials from June 25, 2011 to December 24, 2017.

5th Tag (2018–)

Visuals: Similar to the previous tags, it features the red ACS logo on a white background. This time, the company name is written below the logo in blue.

Variants:

  • Starting in 2020, the logo is smaller, and it shines via a wipe effect.
  • A version of the 2020 version without the shine exists.

Technique: None for the still version. Shining/wiping effects for the animated version.

Audio: Same as the previous tag.

Availability: It was first spotted on the Smart Dishwashing Paste commercial from 2018, and has appeared in every ACS commercial since. The shining version first appeared on the Charm Fabric Conditioner commercial from 2020.

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