ACS Manufacturing Corporation: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Logo:''' Same as the previous logo, but the ACS logo is larger and darker, and the text "{{Big|{{color|red|'''A'''}}}}{{color|blue|'''FFORDABLE'''}} {{Big|{{color|red|'''C'''}}}}{{color|blue|'''LEANING'''}} {{Big|{{color|red|'''S'''}}}}{{color|blue|'''ATISFACTION'''}}" (which is the meaning of the ACS initialism and the letters "{{Big|{{color|red|'''A'''}}}}", "{{Big|{{color|red|'''C'''}}}}", and "{{Big|{{color|red|'''S'''}}}}" are in {{color|red}} text while the rest are in {{color|blue|blue}}) below the logo instead of "{{color|blue|'''ACS MANUFACTURING CORPORATION'''}}".
'''Logo:''' Same as the previous logo, but the ACS logo is larger and darker, and the text "{{Big|{{color|red|'''A'''}}}}{{color|blue|'''FFORDABLE'''}} {{Big|{{color|red|'''C'''}}}}{{color|blue|'''LEANING'''}} {{Big|{{color|red|'''S'''}}}}{{color|blue|'''ATISFACTION'''}}" (which is the meaning of the ACS initialism and the letters "{{Big|{{color|red|'''A'''}}}}", "{{Big|{{color|red|'''C'''}}}}", and "{{Big|{{color|red|'''S'''}}}}" are in {{color|red}} text while the rest are in {{color|blue}}) below the logo instead of "{{color|blue|'''ACS MANUFACTURING CORPORATION'''}}".


'''Technique:''' Simple animation.
'''Technique:''' Simple animation.

Revision as of 13:07, 19 July 2023


1st Logo (2001-2006)

Logo: On a white background, we see the ACS logo (a red rectangle with the text "ACS" carved on it). Above it has the text "Another Quality Product of". Below it is the text "ACS MANUFACTURING CORPORATION", followed by "ISO 9001:2000 Certified" and "WORLD CLASS QUALITY MANAGEMENT SYSTEM".

Variant: On some commercials, "ISO 9002- Certified" are used instead of "ISO 9001:2000 Certified".

Technique: None.

Music/Sounds: An orchestral tune accompanied by a set of female voices singing "A... C... S!" (E♭ A♭ B♭) (from 2001-2003), the ending theme of the commercial or none.

Availability: Seen on commercials at the time.

2nd Logo (2006-2017)

Logo: Same as the previous logo, except that the ACS logo is improved and larger. Also, the text "ISO 9001:2000 Certified" and "WORLD CLASS QUALITY MANAGEMENT SYSTEM" is removed.

Variant: On the 2009-2010 Automatic Pride Detergent TVC, the text "Another quality product of" and "ACS MANUFACTURING CORPORATION" are not present thus only the ACS logo is shown.

Technique: None.

Music/Sounds: The ending theme of the commercial or none.

Availability: Seen on commercials at the time.

3rd Logo (May 14, 2010-September 20, 2017)

Logo: We see the ACS logo with the company name below it. The logo shines.

Variant: On the Pride Detergent with Fabric Conditioner “Gaan-Da!” TVC, the text "ISO CERTIFIED WORLD CLASS QUALITY" is below.

Technique: Simple animation.

Music/Sounds: The ending theme of the commercial or none.

Availability: Seen on commercials at the time.

4th Logo (June 25, 2011-December 24, 2017)

Logo: Same as the previous logo, but the ACS logo is larger and darker, and the text "AFFORDABLE CLEANING SATISFACTION" (which is the meaning of the ACS initialism and the letters "A", "C", and "S" are in red text while the rest are in blue) below the logo instead of "ACS MANUFACTURING CORPORATION".

Technique: Simple animation.

Music/Sounds: An improved version of the 2001 "ACS!" jingle, with the tune more synthesized.

Availability: Seen on commercials at the time.

5th Logo (2018-)

Logo: Just the red ACS logo with the company name in blue below it.

Technique: None.

Music/Sounds: Same as the 4th logo.

Availability: Seen on commercials at the time. Used in tandem with the next logo.

6th Logo (2020-)

Logo: Same as the previous logo, but the entire thing is smaller, and the ACS logo shines via a wipe effect.

Variant: On some commercials, the logo does not shine at all.

Technique: Simple animation.

Music/Sounds: Same as the 4th logo.

Availability: Seen on commercials at the time. Used in tandem with the previous logo.

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