Adam F. Goldberg Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production company of Adam F. Goldberg, best known as the creator of shows such as The Goldbergs and Breaking In.

Logo (April 6, 2011-May 10, 2023)

Visuals: On a medium blue background, there is a childhood photo of Adam F. Goldberg (a different one for each episode), with the company name sketched in white below.

Variants:

  • A variant on one episode of The Goldbergs exists with Adam's childhood photo replaced with an Illinois driver's license of his young brother, Barry.
  • On The Goldbergs episode "12 Tapes for a Penny", the company name reads "DOUG FELL PRODUCTIONS" (a joke as the episode revolves around the in-show Adam discovering and starting to use fake identities).
  • On The Goldbergs episode "Agassi", the name is replaced with "CHADAM PRODUCTIONS", which was the name of a real-life home movie making venture with Adam and his friend, Chad Kremp, who played a prominent role in the episode.
  • Sometimes, it shares the screen with other logos.
  • On The Goldbergs episode "The Proposal", no image is shown.
  • On The Muppets Mayhem, the picture (with no white border) on the left is of young Adam on a child's bike holding a plush of Animal and smiling. The picture on the right is of series co-creator Jeff Yorkes as a kid smiling next to Jim Henson and Kermit the Frog's signatures and handprints in the pavement near Grauman's Chinese Theater at Disney-MGM Studios (now known as Disney's Hollywood Studios).

Technique: Live-action photography with digital text graphics.

Audio: A guitar note, none or the closing theme. On The Muppets Mayhem, Muppet performer Bill Barretta squawks like a bird twice.

Audio Trivia: It is possible that the audio on The Muppets Mayhem variant is based on an inside joke between Barretta and Dave Goelz that they call "The Animal Game" that the latter mentioned during a September 6, 2023 event at the Center For Puppetry Arts in Atlanta, GA. They reportedly try to squawk like birds at each other (as well as other animal noises) at times that the other doesn't expect so they look where they think the animal is supposed to be in the area. The squawk that Dave demonstrated sounded very similar to the logo.

Availability: It was first seen on Breaking In and later seen on seasons 1-8 of The Goldbergs. Also appeared on Imaginary Mary, Schooled, and The Muppets Mayhem. Goldberg posted the variant from the latter show to Twitter early on March 14, 2023.