Ajinomoto

Background

Ajinomoto Co., Inc. (味の素株式会社) is a Japanese multinational food and biotechnology corporation.

1st Tag (1986-1999)

Visuals: A red isosceles triangle appears on a white background. A second later, "AJINOMOTO" twirls in letter-by-letter in the corporate font. A registered trademark symbol fades in at the bottom right of the logo. The end result is the then-current Ajinomoto logo.

Technique: CGI.

Audio: A woman saying the company name in an echoing fashion, while a dreamy 5-note piano tune plays in the background with the last note held out.

Availability: Seen on Ajinomoto commercials of the time, including those of their soup and mayonnaise products and the Light Fruit Soda Castle in the Sky commercial.

2nd Tag (1987-199?)

Tag: We see the 1986-1999 Ajinomoto logo on a white background. A "I" appears below, and a "G" slides in from the left while "F" and "T" slide in from the right, forming "G I F T".

Technique: 2D computer effects.

Audio: Same as before, but the woman says "Ajinomoto Gift."

Availability: Seen on Ajinomoto Gift commercials.