Arthur Williams Editing Concepts
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
ILEnthusiast
Video captures courtesy of
Logoarto
ILEnthusiast
Video captures courtesy of
Logoarto
Leader (1972)
Visuals: A typical SMPTE Universal Leader, but during the countdown, from 7-5, a logo card appears. Over a white background, there is a black square, which splits into 2. The "C" are then extracted and move to the left and the right below it. "ARTHUR WILLIAMS" appears at the top and "EDITING CONCEPTS" appears below with "214 EAST 50TH STREET, N.Y." appearing below.
Technique: 2D cel animation.
Audio: None.
Availability: Seen on a Ultra Ban 5000 Commercial.