Atari 2600

From the Audiovisual Identity Database, the motion graphics museum



Background

The Atari 2600, initially branded as the Atari Video Computer System from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocessor-based hardware and games stored on swappable ROM cartridges, a format first used with the Fairchild Channel F in 1976. The VCS was bundled with two joystick controllers, a conjoined pair of paddle controllers, and a game cartridge—initially Combat and later Pac-Man.

1st Logo (1982-1991?)

The second video starts at 0:25

Nicknames: Have you played Atari today?, Rainbow Fuji

Logo: We see the text "Atari" SF Atarian System. Suddenly, the text "VI" "DE" "O" "COM" "PU" "TER" "SYS" "TEM" pops up along with the Atari "Fuji Mountain" logo in rainbow (almost like the two are being typed into the system). When the two are done, a flash appears at the bottom (ala Walt Disney Pictures) and turns the jumbled text into a complete sentence, "VIDEO COMPUTER SYSTEM"

FX/SFX: 2D Animation from the 80s.

Music/Sounds: A kitten meowing-like jingle that turns orchestrated. This jingle is known as the "Have you played Atari today" jingle. A chorus sings "Have you played Atari today?" while the jingle turns orchestrated.

Music/Sounds Trivia: Atari's console, Jaguar, has the jingle play during a boot screen with the Atari name.

Music/Sounds Variants: Sometimes, the pitch will be different

Availability: Seen on commercials for the Atari 2600

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