CBS Television Studios

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 21:42, 8 February 2023 by imported>CameoFanTV (Removed redirect to CBS Studios)

CBS Television Studios

1st Logo (September 8, 2009-)


Logo: On a blue background, we see the CBS Eyemark logo zooming in from the right to the left at warp speed. Then the text "CBS" (in the Akzidenz-Grotesk font), with the words "TELEVISION STUDIOS" (in Myriad) below and the Eyemark next to it, zooms out to its distant position with reflections fading in below them afterward.

Variants:

  • This logo is available in standard 4:3 and widescreen 16:9 formats.
  • On some shows, the widescreen 16:9 version is cropped to widescreen 18:9 or scope 21:9/2.35:1.
  • A sped-up version exists.
  • A more common short version starts with the logo zooming out.
  • An almost still version exists where it only shows the finished product of the logo. The background is still animating.
  • A completely still version exists.
  • An early version of this has a turquoise background. This was seen on the 2009 revival of Melrose Place and seasons 1-4 of NCIS: New Orleans.
  • On Most Dangerous Game, the logo uses the same details from the CBS Broadcasting logo and is seen next to the Blackjack Films, Mayhem Pictures and Silver Reel logos.
  • On Console Wars, the logo is set on a TV and is pixelated, and only portions of the blue background are revealed through pixels. The logo glitches near the end.
  • The black & white version of The Twilight Zone uses the aforementioned colors' variant.

Technique: CGI animation.

Music/Sounds: A 6-note horn/orchestral sounder with a timpani roll and suspended cymbal roll on the second-to-last note and the ringing of a bell at the end; composed by James Horner (and bears a vague resemblance to the 2006 CBS Evening News theme).

Music/Sounds Variants:

  • For the shortened version, it's the last two notes of the theme.
  • On some shows, only the last note is heard.
  • On the 2018 revival of Magnum P.I., the first note of the short theme is cut in half.
  • Sometimes, some shows would have the end themes accompany this logo, or none at all.
  • On the pilot episodes of the short-lived 2nd incarnation of Melrose Place and Vegas, we hear the 2009 CBS Productions music.
  • A warp-speed version of the fanfare exists.
  • S6-S9 episodes of CSI: NY have the normal logo with the short music.
  • Another arrangement of the fanfare exists on shows like Extant (season 2 episodes), Zoo and The Neighborhood, in addition to some shows co-produced by Warner Bros. Television, Universal Television and Sony Pictures Television; this arrangement is basically an altered version of the fanfare: it has the first five notes of the fanfare, but in a higher octave.
  • CBS' own network (including the voiceover announcements until the fall of 2020), The CW, ABC and Fox used their generic themes.
  • On Console Wars, the opening theme is playing with a whoosh sound on it.
  • On the failed pilot of Mother's Day (aka Life&Kids), a grand bell is heard as the Eyemark shines, after the closing theme.

Availability: Very common.

  • This debuted on the series premiere of the short-lived 2nd incarnation of Melrose Place (although the CBS Productions logo appears on off-network prints) and The Vampire Diaries on The CW Television Network, as well as other then-new shows and seasons of returning shows, as well as other networks and streaming services like Paramount Network and Netflix.
  • It also debuted on the new season premiere of Medium, once aired for four years on NBC and then on CBS for its final two.
  • It also appeared on The Game seasons 4-9 on BET.
  • The nearly still version appears on Jane the Virgin, Flashpoint, and the 2018 revival of Magnum P.I.
  • The completely still version appears on the Starz original series Power.
  • Despite this logo being replaced due to the CBS Studios rebranding, this logo can strangely be seen on the VOD releases of season 11 of Blue Bloods for the season premiere, while the CBS airings used the new CBS Studios logo. This logo is also still seen on the Power spin-offs.
  • The short version makes a surprise appearance on the DVD release of the 2003 made-for-TV movie Finding John Christmas, right after the Viacom Productions logo.
  • This logo and the ABC Studios logo never appeared on later episodes of The Amazing Race, even though the two companies produced that show.

2nd Logo (June 25, 2020-January 7, 2021)


Logo: Same as the previous logo, but animated differently. On an animating background in different shades of blue, we see the CBS Eyemark, slightly tilted, zooming in with the same movement as the previous logo. Then it segues into a bright flash that soon dissipates, revealing the text (with "TELEVISION STUDIOS" now in a blue-black gradient) rotating into their positions. A white line is drawn in the center below the logo and the byline "A VIACOMCBS COMPANY" slides in from the line, animating like the Microsoft PowerPoint "Peek In" effect.

Variants:

  • Widescreen 16:9, 18:9 and scope 2.39:1 versions of this logo exist.
  • A short version exists, starting from when the eye and text rotate into position.
  • Like the previous logo, a black & white variant is used on the B&W version of season 2 of The Twilight Zone.

Technique: Like before, this logo uses CGI animation.

Music/Sounds: The shortened version of the music from the previous logo, or often a long version.

Availability: Extremely rare. This logo was short-lived due to the rebranding to CBS Studios.

  • Seen on the second season of the CBS All Access incarnation of The Twilight Zone.
  • Also seen on the third season of Star Trek: Discovery and early episodes of Star Trek: Lower Decks.
  • Strangely, this logo made an appearance on The Comey Rule.
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