Calbee

Main

Program name 1 (Year)

Variation description

Program name 2 (Year)

Variation description

Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.

Contents

1st Tag (1995-2007)	2nd Tag (2007-2016)	3rd Tag (2016-2018)

1st Tag (1995-2007)

Opening variant
4x3 closing variant
16x9 closing variant

Logo:

Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
Closing: On a white-gray gradient background, we see the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

At the end of some commercials, the "e"s jump slower.
On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Music/Sounds:

Opening: Just a whistling sound.
Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Extinct. Seen on commercials from the time. The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

Logo: On a white-gray gradient background, brown Japanese characters fold in. They move up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Music/Sounds: A re-recorded version of the theme without the drum beats.

Music/Sounds Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Same as before.

3rd Tag (2016-2018)

Logo: We simply see the Calbee logo on a white background.

Technique: None.

Music/Sounds: Same as the previous logo.

Availability: Same as before.