Cinex
Background
Cinex (Circuito Nacional de Exhibidores) is a Venezuelan cinema chain formed in 1998 under the alliance of three companies, Circuito Radonski, Venefilms and Grupo Blanco. Currently, the chain operates in 13 cities in the territory with more than 20 complexes.
1st Trailer (2006-2010)
 | This logo contains an old telephone number. Please do not try to dial it. |
Visuals: The trailer begins with a blue segmented wall carved in different curved lines with lights moving in-between the gaps. The ticket design of Cinex, complete with the logo (a yellow 3D star with a blue streak and the gray script "cinex" next to it) then appears moving in from below to the center and rotates, as a white glow appears behind it and the halves of the ticket divide. The camera then zooms on the star of the Cinex logo as it glows briefly, and the screen changes to a nebula environment that changes from yellow to blue, and the same 3D star appears spinning as the camera zooms to it and begins travelling in a yellow tunnel in the shape of stars. After the tunnel ends, the same wall appears with the colors changed to blue and yellow. A white landline phone is shown at the left of the screen, and the phone removes from the charging base and rotates to view. At the top-right side of the screen, the white letters "200-CINE" and "(2463)" slide in. Transparent copies of this text alongside a dotted line streak appear at the top and a computer arrow cursor appears moving around towards the center. Everything minus the cursor then moves out as the URL "WWW.CINEX.COM.VE" appears zooming in at the center, while transparent outlines of a star zoom in on the background. The cursor then changes to an index finger pointing down as the camera moves down to a rapidly moving vortex, in brighter blue and yellow colors. The camera then enters into a room made up of blue walls with white stars and other star cutouts with glowing white stars on them, with a yellow floor underneath. A film camera is shown starting to function and a yellow beam comes out of it, and the camera turns to the cinema room as it shows a screen featuring the same nebula environment from before with the still logo of Cinex at the center. The camera then turns to the seats of the theater room. One of the spotlights then turns on, as two of the seats begin to recline. The camera then turns upwards and begins traveling to the same vortex. It enters to another room made up of black/blue checkered walls with red glowing stars and a blue/yellow spinning platform at the surface. The popcorn box design of the chain then appears spinning on top of the platform, featuring a blue background with a filmstrip and popcorn, and the logos of the chain and Pepsi at the top and bottom respectively. Popcorn then begins to fall inside the box while the drinking cup design appears next to the popcorn, being filled with Pepsi with a straw spinning. The screen then moves behind the environment and enters a different blue light vortex, which changes to a blue crystal environment. The Pepsi logo bursts out of the crystals and begins spinning with a white glow briefly shown behind it. The camera then moves behind and travels into the same blue vortex, and then towards a black background with a blue glowing ribbon moving rapidly and moving to the left where the glowing outline of the star of the logo is shown. The environment then brightens up, revealing the same carved blue wall from the beginning with the star fully revealed and the "cinex" script wiping in by a light next to the logo. A slight glow can be seen behind the formed logo. The logo then zooms out, revealing to be a video playing on a QuickTime-style player inside a cluttered desktop environment. A computer cursor then closes down the video player window, clicks on the volume popup turning it down, and unclutters the desktop with all the icons being moved to the recycle bin. The taskbar then disappears sliding out, revealing the wallpaper of the desktop, being a shot of the theater room environment from before with the Cinex logo at the bottom-left of the screen. The screen then fades out.
Technique: CGI by Chiguire Animation.
Audio: A synth choir pad at the beginning, with the first lines of the announcer being "Tu entrada al mundo del entretenimiento!". The music changes to a breakbeat-rock theme, and telephone input tones are heard with a faint voice saying "200-CINE". When the telephone changes to the URL, a click is heard and the announcer says "Compra por telefono e internet!. When the camera is shown, the announcer says "Las mejores peliculas y promociones!. When the theater seats are revealed, the music changes to an ambient chord and the announcer says "Las salas mas modernas!. Once the camera travels to the vortex to the platform room, a whoosh is heard and the music resumes. When the food appears, the announcer says "Calamelerias con lo que mas te gusta! Estas en el mundo de Cinex!. During the Pepsi logo sequence, crystal sounds are briefly heard, followed by a "boom" sound, and the announcer's lines "Y Pepsi te acompaña para que vivas esta pelicula como solo lo puedes hacerlo en Cinex!. During the logo formation, a whoosh is heard while the music resumes, and the announcer says "La mejor en entretenimiento!. When the desktop environment is revealed, a soft synth chord pad is heard, and the announcer says "Apaga tu celular, y bota la basura al terminar la funcion para que sigas disfrutando el mejor cine!."
2nd Trailer (2010-2016)
Visuals:
Technique:
Audio:
Availability:
3rd Trailer (2016-)
Visuals:
Technique:
Audio: The jingle of the company, "Desconecta y Vacila", with four different arrangements existing with this trailer, performed by different Venezuelan musicians including Horacio Blanco/Movida Acústica Urbana, Asier Cazalis, Guaco, and Victor Muñoz.
Availability:
