Columbia Music Video

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:14, 28 July 2021 by Logoarto (talk | contribs) (Text replacement - " Logos]]" to " logos]]")

Logo descriptions by codyfinke5 and CooleyBoy10

Video captures by EnormousRat and Medios, gustys y demás (C-1)

Background

This is the music video and DVD division of Columbia Records, a record label owned by Sony Music Entertainment. It was folded in 2009, following the restructuring of Sony Music with the shutdown of BMG.

1st Logo (1993-2006)

Nickname: "CMV"

Logo: Same as the CBS Music Video logo, but under "CMV" reads "COLUMBIA MUSIC VIDEO".

FX/SFX: Same as the 1st CBS Music Video and SMV Enterprises logos.

Music/Sounds: Same as the CBS Music Video and Sony Music Video logos.

Availability: Seen mainly on DVD releases of music-related films as well as titles from Columbia Records artists, like MGM's Pink Floyd: The Wall. It is seen on many DualDisc releases as well, but is often hidden in the bonus features--for example, the logo can be accessed on the DualDisc of John Mayer's Heavier Things by accessing the bonus features menu and selecting the short The Paul Reddy Show.

Editor's Note: None.


2nd Logo (2006-2009)

Nickname: "The Columbia Walking Eye"

Logo: On a black background, we see a red, 3-D version of the Columbia "Walking Eye" logo, spinning its parts around. Then, the eye zooms out and mends all of its parts together to the left of the screen as a box slowly fades in over it. Then the words:

COLUMBIA MUSIC VIDEO

in chrome and in the same font as the CBS logo, flickers itself in.

Trivia: The "Walking Eye" logo debuted in the 1953, while the current design made its debut in 1961. It's supposed to represent a stylus (the legs) above a vinyl record (the eye).

FX/SFX: The eye spinning and zooming out, the text flickering.

Music/Sounds: A series of whooshes that end in a grungy, echoing guitar lick.

Availability: Appeared on later music DVDs from the company. It also appeared on the Walmart bonus DVD of iCarly: Music from and Inspired by the TV Show.

Editor's Note: None.

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