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Crunchyroll
From the Audiovisual Identity Database, the motion graphics museum
Editions by
LMgamer36
Video captures courtesy of
Broken Saw
LMgamer36
Video captures courtesy of
Broken Saw
Background
Crunchyroll, LLC is an anime streaming, video-on-demand and licensing company founded on May 14, 2006 by a group of University of California, Berkeley graduates, as a for-profit video upload and streaming site that specialized in hosting East Asian content. Some of the content hosted on Crunchyroll included fansubbed versions of East Asian shows. In 2008, Crunchyroll secured a capital investment of $4.05 million from the venture capital firm Venrock.
Crunchyroll was a subsidiary of AT&T's Otter Media (now owned by Warner Bros. Discovery), and from 2016 to 2018, the company partnered with Funimation, which would eventually merge into its brand in 2022 after Sony acquired Crunchyroll in 2021. The company is currently owned by Sony through a joint venture between Sony Pictures Entertainment and Sony Music Entertainment Japan's Aniplex.
On February 25, 2020, Crunchyroll announced their intent to produce original content through co-productions with Japanese animation studios or their own Burbank-based animation studio formed in 2018. These select titles are known as Crunchyroll Originals.
1st Logo (April 1, 2020-)
Visuals: On a black background, an 2D-animated gold-orange light streak swirls and forms the corporate Crunchyroll logo in orange, with its eye symbol right next to "crunchyroll".
Trivia: The logo was originally introduced in 2012. The wordmark was changed to orange in 2018.
Variant: For Crunchyroll Originals, its the same as the normal logo, but the word "ORIGINALS" appears beside "crunchyroll".
Technique: 2D animation by MOCEAN, who also designed the 2020 Searchlight Pictures and 2018 Miramax logos.
Audio: A whoosh and then a few shining stings.
Availability: It was first seen on Tower of God and the theatrical release of Jujutsu Kaisen 0 and is also used as a de-facto home video logo, replacing the Funimation logo on their Blu-ray and DVD releases, starting with the home video release of BEM: Become Human - The Movie.
2nd Logo (April 12, 2024)
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Visuals: The logo from before is shown on a dark blue-black gradient background with faintly lit cadet blue and orange curved lines, with the upper right having a large orange glow that rotates around its edge in a clockwise direction. At the beginning, the screen zooms out and stops.
Trivia: This was mainly used for Crunchyroll's branding at the time.
Technique: 2D computer animation.
Audio: None.
Availability: The logo is seen on Kurayukaba.
3rd Logo (July 25, 2024)
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Visuals: On a black background, an orange circle with light orange ripples falls down a wide orange outlined circle. The outlined circle ripples into many outlined circles with each in a different style of anime with the circle being contained in them. It zooms out and forms the new Crunchyroll logo which is the Crunchyroll icon and the text Crunchyroll in a new font.
Technique: 2D computer animation.
Audio: An ambient sound with a pop-like sound with various instruments ending with a sword shine and a crunch.
Availability: The logo is seen on Crunchyroll's official Twitter post video and officialy debuted in the North American and International (Non-USA) prints of My Hero Academia: It's Your Turn before the Sony/Sony Pictures Releasing logos in the United States and Canada and the Sony/Sony Pictures Releasing International logos internationally.
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