Digi (Malaysia)

This article is about the Malaysian telecommunications company. For the Romanian telecommunications company, see Digi.

Credits

Descriptions by
2K-tan, FWKPedia and Chow Woon Gan

Captures by
2K-tan, FWKPedia and Chow Woon Gan

Video captures courtesy of
Digi Telecommunications and Pemburu Bayang

Background

Digi is a Malaysian mobile service provider founded in 1995. It has been owned by Telenor since the 21st century. In 2022, Axiata, Telenor and Digi merged their operations under a new company, CelcomDigi.

1st Tag (1998-2006)

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Visuals: At the end of the commercial, the screen fades to a yellow background, where the blue text "DiGi" is shown with the slogan "menghubungkan dunia anda" below. At the top, a red curved "D" is shown, with three diamonds representing the vertical line.

Variants:

• Later on, the logo is enclosed on a yellow rounded square and takes place at the bottom of it.
• On the Chinese Beyond Prepaid commercial, the logo is on a black background with the slogan "Always the smarter choice" below.
• On the Beyond Prepaid commercial which features music sampled from Queen's "We Will Rock You", the logo bulges to the beat of the music three times, with nine footages of the sequence appearing in the background for the third time, before fading out.
• On the Digi Flexieload commercials, the logo flips in as the curved "D" draws itself in above the text.
• On the 2005 Hari Raya and Deepavali commercial, the final shot of the commercial slides away to the left, as the logo, with the then-new slogan "Pastikan pilihan yang lebih bijak" in two lines, flips in as "DiGi" shines after this happens. The following text about the company being awarded from the Telekom Malaysia Frost & Sullivan Awards 2005 then fades in below, with the first line shining yellow light when it appears:

Syarikat Data Mudah Alih Yang Unggul
Anugerah Telekom Malaysia Frost & Sullivan 2005

Technique: A still, digital graphic. Sometimes it uses computer animation.

Audio: The ending of the commercial, mostly accompanied with the announcer saying the company name and the slogan.

Availability: Seen on their commercials from 1998 to 2006, such as the Beyond Prepaid and Flexieload commercials.

2nd Tag (2006-2012)

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Visuals: On a black background, a yellow slanted square with a white outline appears with the blue text "DiGi" inside; below is the slogan "Always the smarter choice" in two lines.

Variants:

• There exists Malay version of the slogan, which reads "Pastikan pilihan yang lebih bijak".
• Sometimes, text about the company's awards can be seen below the logo and the slogan. The name of the awarded topic is in a bold font, while the name of the award event is in a thin, italic font. These include:
  • Pembekal Perkhidmatan Wayarles Asia Pasifik Terunggul: Frost & Sullivan Asia Pacific NCT Awards 2007
  • Pengendali Mudah Alih Terunggul (Malaysia): Asian Mobile News Award 2006
• On the "I Will Follow You" ads, the square flips in, with the texts appearing after. A shine then passes through the "DiGi" text.
• On the "Bicycles" commercial, the Digi logo emerges from spinning yellow lights in the center. The slogan then flashes in.
• On the "Mom", "Girl" and "Gym Guy" commercials, a yellow speech bubble appears turning into the DiGi square logo. The slogan then fades in.
• On the "Opportunities" commercial, a yellow globe appears as a streak passes at the front, before flipping to the DiGi logo with the slogan.
• On 2007 and some later commercials, including the "Liputan Terluas di Negara-negara Afrika" commercial, the yellow text "Masa untuk berubah." is seen, before it cuts to the logo flips in and shines, with the slogan and sometimes, the name of the company's awards.
  • The text at the beginning of the tag can be shown in English for the English version, which reads "Time to change."
  • On the "Aku Merdeka!" commercial, the full stop is omitted at the end of the sentence from the beginning of the tag. Also, it flips out before it shows the logo flipping in.
• On the Beijing 2008 Olympic Games commercials featuring sporting events, the Digi logo is doing various sporting activities before going normal. These include:
  • "Weighlifting": The logo is slowly rising up, as if he is lifting a dumbbell.
  • "Diving": The logo dives through the invisible water before going back up, as the slogan fades in while the logo goes normal.
• On the Beijing 2008 Olympic Games SMS commercial, parts of the logo (a white slanted square with a blue outline, a yellow slanted square and "DiGi") zoom out one-by-one, as the slogan appears before "DiGi" zooms out, all forming the logo over a yellow-red gradient background.

Technique: Either computer animation, or a still digital graphic.

Audio: Different renditions of the 5-note Digi jingle.

Audio Trivia: The company's jingle is based on the first line of "I Will Follow Him" by Little Peggy March, popularized by their advertisements which used the Ricky Nelson lyrics "I Will Follow You".

Audio Variants:

• The jingle is not heard on some commercials, including the "Aku Merdeka!" commercial, as it uses the ending music of the commercial instead.
• On the "I Will Follow You" ads, a group of women sings "I will follow you" in the tune of the jingle.
• On the "Bicycles" commercial, it's an electronic rendition of the jingle.
• On the "Mom", "Girl" and "Gym Guy" commercials, it's an acoustic guitar rendition of the jingle.
• On the Beijing 2008 Olympic Games "Weighlifting" commercial, the jingle is played in airhorns.
• On the Beijing 2008 Olympic Games "Diving" commercial, the jingle is sung by a man while blowing bubbles halfway, as if he is in water.
• On the Beijing 2008 Olympic Games SMS commercial, the jingle is played in a traditional Chinese fashion.

Availability: Seen on their 2000s to 2012 commercials, most notably the "I Will Follow You" ads from 2006.

3rd Tag (2010-2012)

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Visuals: On a white gradient background, the DiGi square logo appears in several fashions. The black "Always the smarter choice" slogan appears below.

Variants:

• A the end of the "DiGi Prepaid Lagi Best Launch" commercial, two DiGi logos appear with arms drawn on them. These then move and merge at the center, and the slogan fades in below.
• On the DiGi WWWOW Awards commercials, the logo appears by flipping or spinning in.
• At the end of the "Birds" commercial, the DiGi logo, with wings, appears flying into position. The wings then hide behind the logo.
• On the "RM1 Tablet Plans" commercial, a group of people pose and form the DiGi logo above the camera, dressed up in the colors of the logo. One kid runs into position and places as the dot of the last "i". The screen then fades to the DiGi logo and slogan on the white background.
• On the "Jualan Internet 2X Ganda Oversharer" commercial, a live-action plush of the Twitter bird logo (former logo of X) appears moving next to the logo, and then hides behind it. There's no slogan in this variant.
• On the "Jualan Internet 2X Ganda LikeThumbs" commercial, live-action arms dressed up with the Facebook "Like" button appear on the sides of the logo, and then hide behind it. There's no slogan in this variant.

Technique: Mostly computer animation. Live-action for the "RM1 Tablet Plans" and "Jualan Internet 2X Ganda" variants.

Audio: Different renditions of the 5-note Digi jingle.

Audio Variants:

• On the "DiGi Prepaid Lagi Best Launch" commercial, it's a horn rendition of the jingle.
• The DiGi WWWOW Awards commercials use electric guitar renditions of the jingle.
• * The "RM1 Tablet Plans" commercial uses a guitar rendition of the jingle, as the kids sing it. At the end, one more guitar note is heard.
• On the "Birds" commercial, it's the tail end of the special flute rendition of the jingle, with flapping and bird crowing sounds.
• On the "Jualan Internet 2X Ganda Oversharer" commercial, it's a person singing the jingle, with the jingle repeating before the last note.
• On the "Jualan Internet 2X Ganda LikeThumbs" commercial, it's a person whistling the jingle, with the jingle repeating before the last note.

Availability: Seen at the end of commercials from the period, including the DiGi WWWOW Awards and Jualan Internet commercials.

4th Tag (2012)

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Visuals: On a yellow background, there's the DiGi square logo from before, with the "Always the smarter choice" slogan below in black. The logo then shakes as multiple app icons fall from the top, in order: Skype, Yahoo, Google, X and Facebook. The icons get consumed by the logo before it settles into its place.

Technique: Computer animation.

Audio: Another horn rendition of the 5-note Digi jingle.

Availability: Seen at the end of the "30 Days FREE Internet Promotion" commercial.

5th Tag (2013)

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Visuals: Depending of the commercial, a model of the DiGi square logo would appear at the end in several forms.

Variants:

• On the Music Lover commercial, the top view of a model of a room is shown with small cardboard and plastic models of different types of robots, spinning on a direct-drive turntable. After it slows down, the DiGi square logo appears over it. The logo briefly flashes to become more visible.
• On the Ice Skating Droids commercial, two fences are shown shaped to resemble the outlines of the DiGi square logo, in a snowy field with trees. The DiGi square logo, glued on a thin wooden stick, then pops in from the bottom of the screen.
• On the Easy Prepaid Buddyz commercial, when the elevator doors at the end open, the DiGi square logo is revealed inside the elevator.

Technique: Stop-motion, live-action, or CGI.

Audio: Different renditions of the 5-note Digi jingle.

• The Music Lover commercial uses an electronic rendition of the jingle.
• The Ice Skating Droids commercial uses hear a marimba rendition of the jingle, accompanied by a female voice singing the jingle.
• The Easy Prepaid Buddyz commercial uses hear a different, lower-pitched electronic rendition of the jingle, accompanied by a deep male voice singing the jingle.

Availability: Seen at the end of the "Music Lover", "Ice Skating Droids" and "Easy Prepaid Buddyz" commercials.

6th Tag (2014)

Visuals: On a white background, a live-action hand appears grabbing the DiGi square logo. "Internet For All" is seen below in black. The hand then presses an imaginary button of the logo as if it were a Mobifi.

Technique: Live-action.

Audio: A harp rendition of the 5-note Digi jingle, followed by the two-note beeping noise from a Mobifi.

Availability: Seen at the end of the 2014 DiGi Mobifi commercial.

7th Tag (January 22, 2015-December 18, 2022)

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Visuals: On a yellow background, a white outline of a rounded square flips in, and once it flips the second time, the Telenor logo, with the "digi" text, appears inside it. Multiple rounded squares then appear moving up behind the logo before fading out, and the slogan "JOM BERINSPIRASI" (Malay), "LET'S INSPIRE" (English), or "启发生活" (Chinese), appears below.

Variants:

• There exists an early variant, where the Digi logo flips in at the center with the other squares appearing behind it, then moving to the left as the slogan fades in next to it in two different shades of blue.
  • On the Sharing Our Inspiring Malaysia commercial, the logo and the slogan are superimposed over blurred footage of scrolling photographs taken in the ad.
  • On the Non-stop entertainment. Now at home! commercial, the squares fade in after the logo is formed.
• On some commercials, the squares behind the logo might not fade out.

Technique: Computer animation.

Audio: The 5-note theme, which may be rearranged depending on the commercial.

Audio Variants:

• The Sharing Our Inspiring Malaysia commercial uses a music box rendition of the tune.
• The Internet for Inspiration, Glam up for the season!, The party never stops with Digi Prepaid LiVE, and Seronok Sekeluarga Dengan Digi Postpaid Family Unlimited commercials use an orchestral rendition of the tune, with the last note being played with a triangle.
  • On the Internet for Inspiration commercial, the tune is in a higher pitch.
  • On the Seronok Sekeluarga Dengan Digi Postpaid Family Unlimited commercial, the tune is sped up.
• The So shockingly good, you can’t help but to share it. commercial uses hear a marimba rendition of the tune, accompanied by the Messenger notification sound at the end.
• The Non-stop entertainment. Now at home! commercial uses a whistling rendition of the tune, accompanied by a male announcer saying "Digi, let's inspire".
• On the Digi Postpaid | Perfect for every side of you commercial, the tune is played with a xylophone.
  • On the Chinese version of the aforementioned commercial, the tune is in a lower pitch.

Availability: Seen at the end of their recent commercials before the CelcomDigi merger, including "Seronok Sekeluarga Dengan Digi Postpaid Family Unlimited" and "Digi Postpaid | Perfect for every side of you".

8th Tag (August 7, 2023-)

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Visuals: On a yellow background, the Digi Telenor logo is shown at the left, with the text "by celcomdigi" below it. At the right, there's a 5G logo in blue, with lighter blue semicircles coming out from the top, and the blue text "FOR ALL" is shown below it. The 5G logo then flips to another logo, being a blue rounded square outline with the blue text "MALAYSIA'S No. 1 NETWORK" inside it; a blue rectangle is shown at the bottom of the border with the white "WIDEST | FASTEST" in it, and below the outline there's more blue text saying "4G", "5G", and "FIBRE" separated by two bars.

Variants: There exists Malay and Chinese language versions of this tag.

Technique: Computer animation.

Audio: So far, only one electronic rearrangement of the 5-note Digi jingle has been used with this tag.

Audio Variant: On How to Pay via Digi for your in-app purchase, it's the ending theme of the commercial.

Availability: Made its debut with the 2023 Digi Prepaid 5G commercial, and later appeared on the How to Pay via Digi for your in-app purchase commercial.

External Links

• Official website for CelcomDigi