Direzione Generale Cinema e Audiovisivo

From the Audiovisual Identity Database, the motion graphics museum



Background

Direzione Generale Cinema E Audiovisivo is a structure of the Ministry of Culture which is responsible for promoting the development and diffusion of Italian cinema and the national cinematographic and audiovisual industry.

Logo (20??-)

Visuals: On a black background, we see a white rectangle blue text that reads "Direzione Generale" on the top. Below is the stacked words "CINEMA e AUDIOVISIVO" in the same color. On bottom of the text is six blue squares, each of them in a different tint. On the right of the rectangle is a blue square with a white face, with white text on the bottom left of the rectangle that reads "MiC".

Variants:

  • An in-credit variant exists, which appeared on most films produced with the assistance of the Italian Tax Credit.
  • The logo can have different colors.
  • The logo sometimes have the white rectangle absent.
  • The logo can have different sizes, depending on the productions.

Technique: A still, digital graphic.

Audio: None, or the closing theme of the film.

Availability: The normal variant can be seen on films like I Am The Abyss (2022), and Anatar (2023). The in-credit variant can be seen on films produced with the assistance of the Italian Tax Credit, such as Spider-Man: Far from Home, The Little Mermaid (2023), Thor: Love and Thunder, The Marvels (2023), The King's Man, among other films.

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