Discovery Civilization Channel

From the Audiovisual Identity Database, the motion graphics museum

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Background

Discovery Civilization Channel was launched on October 7, 1996 by Discovery Communications, alongside three other cable channels: Discovery Travel & Living Network, Discovery Science Network and Discovery Kids.

1st ID (1998-November 2002)


Visuals: There is the stretched text "CIVILIZATION" in black on a gold background. In the background, there is a skinny African-American looking towards the right, a clock showing the numbers in Roman Numerals, and a white rectangle with the white text "Discovery" below, where the text is appearing one-by-one. Once the text disappears, everything fades to a gold/grey background showing the text again and the same kid looking the same direction, plus another kid that's similar looking the left. The text gets smaller and once it does that, everything fades to a pair of arms below a gold globe on a gold background with a double ramp shape seen on the left. The text disappears after that, and it cuts to just the globe spinning and flickering a couple of times. Political globes start appearing and the gold globe turns to another clock in Roman Numerals and modern numbers. The clock disappears, where it shows an African-American women and one copy is seen on each side. Below it is the text "CIVILIZATION" in black unstretch itself and seen above a black rectangle with the same text in white stretching. The women disappears as another double ramp shape moves to the left seen on the right, which it, the text, and the rectangle disappears shortly, revealing 2 stretched text saying "CIVILIZATION" and a program playing on the same background. A face of a male is seen starring on the background, as well as 2 rectangles, a political globe, and yet another double ramp shape. It then cuts to a picture of 4 men holding clocks and 4 pictures of a hispanic man's head rotating in the same directions in different times on the same gold background. The picture fades out, revealing a clock seen in the background, a globe appearing and getting to nearly the center of the screen, 7 pictures of a British man seen on the bottom, and 4 pictures of a person. As the political globe gets to said position, the text "CIVILIZATION" is seen in black with 2 bars in orange seen on the top and bottom of the text. The yellow text "Discovery" appears on top of the top orange bar and the white text "CHANNEL" is seen inside of the bottom bar.

Technique: A combination of computer animation and live-action footage.

Audio: It starts off as a choir. Then an instrumental fanfare is heard through the logo.

2nd ID (November 2002-March 24, 2003)


Visuals: There is multiple silver spheres showing programs made by Discovery Civilization from 1999-2002 appearing on a black background with a spotlight. The president of the company, Henry Schleiff, is then seen walking while talking. It then cuts to an angle of Henry still talking as more silver spheres appear. The screen then cuts to another angle of him talking while more silver spheres are shown.The camera then zooms out to see all of the silver spheres organizing. The camera gets wider, revealing the spheres to turn into Henry talking and back, getting separated. The screen then cuts to him walking with the spheres. One of the spheres turn into a political globe as the camera turns sided. Two double ramp shapes appear in both sides and the Discovery Civilization Channel logo appears and gets to the center of the screen.

Technique: A combination of CGI and live-action footage.

Audio: A peaceful instrumental song is heard, as well as Henry saying "As we glide to our future, we look back to observe the driving forces behind the evolution of our society. The conquest of vision, the shape of our civilization, changes are happening quickly. Are you watching?"

Discovery Civilization Channel
[Discovery Times Channel]]
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