Draft:ABS-CBN

From the Audiovisual Identity Database, the motion graphics museum

Background: ABS-CBN is one of the most viewed Philippine networks and also a major media and entertainment conglomerate. Founded in June 13, 1946 as Bolinao Electronics Corporation (BEC), by an American engineer, James Lindenberg. Judge Antonio Quirino, bought stocks from BEC and later gained the controlling stock and later renaming the company from BEC to Alto Broadcasting System (ABS). Their first telecast was on October 23, 1953, on channel 3. After the premiere telecast, DZAQ-TV followed a four-hour-a-day schedule from 6:00pm to 10:00pm. They started full color broadcast in 1966. From 1969 onwards, they transferred into channel 2. On September 23, 1972, the network shutdown, because of martial law. They later relaunched as "The Star Network" on September 14, 1986 a few months after the People Power Revolution. On May 5, 2020, NTC issued a cease and desist order to temporarily stop the network's broadcast, including its radio stations, MOR 101.9, and DZMM TeleRadyo.



DZAQ-TV

Alto Broadcasting System

1st Logo (October 23, 1953-1969)

DZAQTV3
Logo: On a white background, the callsign, DZAQ-TV is stacked on top of the Channel 3, and the ABS logo.

FX/SFX: None

Music/Sounds: None

Availability: Extinct.

Editor's Note: None.

2nd Logo (1966?)

Channel3incolor
Logo: The words, "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M." stacked on top of each other, against a color bar background zooming in. When it fully zoomed in, the text fades out.

FX/SFX: The color bars zooming in, and the text fading out.

Music/Sounds: None.

Availability: Can be found here.

Editor's Note: None.

ABS-CBN (first era)

3rd Logo (1967-1972)

Nickname(s): "The Transmitter", "The Lollipop"

Logo: On a black background, inside a square outline is a vertical line (which represents a transmitter), and 3 circles surrounding it (which represents Luzon, Visayas, and Mindanao)

FX/SFX: None.

Music/Sounds: A flute(?) playing ABS-CBN's famous corporate jingle.

Availability: Extinct.

Editor's Note: None.

Banahaw Broadcasting Corporation/City2 Television

Background: BBC-2 was launched on November 4, 1973, replacing ABS-CBN during martial law in the Philippines. DZAQ-TV's call sign was then changed into DWWX-TV, and is serving as BBC's flagship station at the time. In 1980, They re-branded their channel into, City2 Television, well-known for their scanimate ident, which is the first in Philippine television. However, they re-branded back again as BBC-2 in 1984, and was closed on March 20, 1986.

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