Draft:ATV-10: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{For|the British station of the same name|Associated Television}}
{{For|the British station of the same name|Associated Television}}
{{Draft}}
{{PageCredits|description=Hb1290|capture=eddieblake|video=AussieTVKid}}
{{PageCredits|description=Hb1290|capture=eddieblake|video=AussieTVKid}}


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[[File:Screen_Shot_2019-09-02_at_11.38.32_pm.png|300px|center]]
[[File:Screen_Shot_2019-09-02_at_11.38.32_pm.png|300px|center]]
{{YouTube|id=0gvTw-zgcDM}}
{{YouTube|id=0gvTw-zgcDM}}
'''Logo:''' After a zoom towards a TV lens, a-la [[Revue Studios]], the letters, A, T and V in a thick font zoom forwards. We then cut to "ATV" sliding down into frame on a grey background, while Channel slides in from the right on a white strip and a large "0" and the word "Melbourne" pop into place.
'''Visuals:''' After a zoom towards a TV lens, a-la [[Revue Studios]], the letters, A, T and V in a thick font zoom forwards. The screen then cuts to "ATV" sliding down into frame on a grey background, while Channel slides in from the right on a white strip and a large "0" and the word "Melbourne" pop into place.


'''Technique:''' Simple 1960s zoom effects and animation.
'''Technique:''' Simple 1960s zoom effects and animation.
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'''Audio:''' Three chimes (notes G, A, and C) and announcer saying "ATV Channel 0 (pronouncing the 0 as "oh")"
'''Audio:''' Three chimes (notes G, A, and C) and announcer saying "ATV Channel 0 (pronouncing the 0 as "oh")"


'''Availability:''' Made its debut at the end of ATV's launch broadcast. Recordings of the event have resurfaced in recent years on YouTube, along with this ident.
'''Availability:''' Made its debut at the end of ATV's launch broadcast. Recordings of the event have resurfaced in many years on YouTube, along with this ident.


===2nd ID (1977)===
===2nd ID (1977)===
{{YouTube|id=-HOeH_GKfpQ}}
{{YouTube|id=-HOeH_GKfpQ}}


'''Logo:''' Unknown.
'''Visuals:''' Unknown.


'''Technique:''' Scanimate effects.
'''Technique:''' Scanimate effects.
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{{Australian TV Stations}}
{{Australian TV Stations}}
[[Category:Television identifications]]
[[Category:Television idents]]
[[Category:Australia]]
[[Category:Australia]]
[[Category:Australian television identifications]]
[[Category:Australian television idents]]
[[Category:Network 10]]
[[Category:Network 10]]
[[Category:Paramount Global]]
[[Category:Paramount Global]]
[[Category:English-language logos]]

Latest revision as of 08:45, 5 November 2024



Background

ATV was launched in 1964. The station was originally licensed to Austarama Television, owned by Reginald Ansett, a transport magnate who owned Ansett Airlines (now defunct). The station formed part of the 0-10 Network, along with TEN-10 and SAS-10. After obtaining majority ownership of TEN-10 in 1979, Rupert Murdoch obtained a significant stake in Ansett, Austarama's parent company. In 1980, ATV moved frequencies to channel 10, bringing the channel into line with TEN-10 and SAS-10 and making the beginning of the modern Network Ten.

ATV-0

1st ID (1960s)

Visuals: After a zoom towards a TV lens, a-la Revue Studios, the letters, A, T and V in a thick font zoom forwards. The screen then cuts to "ATV" sliding down into frame on a grey background, while Channel slides in from the right on a white strip and a large "0" and the word "Melbourne" pop into place.

Technique: Simple 1960s zoom effects and animation.

Audio: Three chimes (notes G, A, and C) and announcer saying "ATV Channel 0 (pronouncing the 0 as "oh")"

Availability: Made its debut at the end of ATV's launch broadcast. Recordings of the event have resurfaced in many years on YouTube, along with this ident.

2nd ID (1977)


Visuals: Unknown.

Technique: Scanimate effects.

Audio: A disco tune. Towards the end, voices can be heard singing "Darlin', I like it".


ATV-10

Unknown.

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