HSV-7
Hb1290
Captures by
Electra
Editions by
Hb1290, Camenati, and TVB
Video captures courtesy of
retrooldcommercials, OZTVRewind, Australian Television Archive, and TrickyMario7654
Background
HSV-7 is the Melbourne station of the Seven Network. It launched in 1956 to coincide with the Melbourne Olympic Games.
(1969)
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Visuals: A grid full of the HSV logo of the time form alternating between a black 7 on a white background and vice-versa. One square at a rime, the 7s are replaced by images of shows from the time before the 7s then return. The centre row is then replaced with a lineup of the evening's programming one show at attime with a line of 60s flower drawings appearing between shows. Then a big, 3D 7 appears, with the word "CHANNEL" in block letters forming the top line appears. The grid fades leaving just the logo.
Technique: Cel animation.
Audio: "Classical Gas" by Mason Williams.
(1981)
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Visuals: There is the Melbourne skyline, with the background tinted red. Scanimated circles (which are a lighter version of the background color) converge to the center of the screen. The 7 logo (this time in wireframe) appears with the circle zooming out.
Technique: Cel animation.
Audio: A male choir singing "Melbourne, you're a part of us, Seven is a part of you!" along with a soft-rock sounder.
(1981)
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Regular variant -
Channel Nine Christmas Tape variant
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Visuals: There is various shots of Melbourne. Then, there is a shot of Seven Network's truck. Finally, there is the Melbourne skyline with the Seven Network logo forming.
Variant: On the Channel Nine Christmas Tape, stock explosions are shown throughout many of the footage shown, and at the end, the text
HOW SWEET IT IS !
shown in a 3D-like downwards perspective form fades in below the Seven Network logo. Afterwards, an explosion appears at the seven, and the background abruptly transforms into a starry space background, containing the number "9" shining.
Technique: Live action footage and cel animation. For the variant, the technique also has computer animation.
Audio: The extended version of the song from the previous ident.
Audio Variant: For the aforementioned variant, the audio plays as normal, which is followed by numerous explosion sounds. At the end, the explosion sound repeats and fades.
