Draft:ATV-10

For the British station of the same name, see Associated Television (UK).

Credits

Descriptions by
Hb1290

Captures by
eddieblake

Video captures courtesy of
AussieTVKid

Background

ATV was launched in 1964. The station was originally licensed to Austarama Television, owned by Reginald Ansett, a transport magnate who owned Ansett Airlines (now defunct). The station formed part of the 0-10 Network, along with TEN-10 and SAS-10. After obtaining majority ownership of TEN-10 in 1979, Rupert Murdoch obtained a significant stake in Ansett, Austarama's parent company. In 1980, ATV moved frequencies to channel 10, bringing the channel into line with TEN-10 and SAS-10 and making the beginning of the modern Network Ten.

ATV-0 (1964-1980)

1st Logo (1960s)

Logo: After a zoom towards a TV lens, a-la Revue Studios, the letters, A, T and V in a thick font zoom forwards. We then cut to "ATV" sliding down into frame on a grey background, while Channel slides in from the right on a white strip and a large "0" and the word "Melbourne" pop into place.

FX/SFX: Simple 1960s zoom effects and animation.

Music/Sounds: Three chimes (notes G, A, and C) and announcer saying "ATV Channel 0 (pronouncing the 0 as "oh")"

Availability: Extinct. Made its debut at the end of ATV's launch broadcast. Recordings of the event have resurfaced in recent years on YouTube, along with this ident.

Editor's Note: None.

2nd Logo (1977)

Logo:

FX/SFX: Scanimate effects

Music/Sounds: A disco tune. Towards the end, voices can be heard singing "Darlin', I like it"

Availability: Extinct Check your tapes.

Editor's Note: None